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Branding and Brand Strategy for Growing Companies

Branding and Brand Strategy for Growing Companies

Branding for Restless Companies and Driven Entrepreneurs

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Rising above the noise with David Brier

Blog

Big brands showing the good, the bad and the ugly

Why AI Is the Best Thing That Ever Happened to Strong Brands (And the Worst Thing for Weak Ones)

david brier standing in NYC at the intersection of Amazing and Audacious

The Surprise Economy: Why Most Brands Get It Wrong (and Don’t Even Know It)

brand differentiation strategy shown by claymation hands showing positive gestures

The Real Secret to Brand Differentiation Nobody Talks About (And Why It Makes Customers Cry in Their Cars)

What is branding shown by example with athlete jumping in Nike shoes

What Is Branding? The Art of Differentiation Explained

Steven Bartlett photo with a photo of me, David Brier, and the title of "The Suite Spot" since David says, this framework will open more doors in C-suites than a can of WD40.

Brand Differentiation Strategy: Why Your Best Idea is Dying in the Wrong Inbox

Brand Differentiation Portrait with David Brier

Brand Differentiation: The 10 Principles Behind Every Brand That Wins

Pupl Fiction with Travolta showing the briefcase and the perfect metaphor for brand loyalty vs client retention

Brand Loyalty vs. Client Retention: Why Confusing Them Is Killing Your Growth

David Brier talks about Top Brands

How Top Brands Lose Their Voice (and What the Best Leaders Are Doing Instead)

Brand Loyalty Hospitality and Food

How the World’s Most Iconic Brands Use Hospitality to Build Customer Loyalty

How to Exceed Customer Expectations (Why Meeting Them is Killing Your Brand)

How to Exceed Customer Expectations (Why Meeting Them is Killing Your Brand)

An unhappy CMO who hates The AI Solution of today

How Text Surveys Lie: The AI Solution Saving CMOs $50B with Emotional Intelligence

Your brand strategy is overwhelming your customer

“No Decision” Wins 62% of Sales. The Problem? Your Brand Strategy.

Brand intervention vs traditional brand agencies

When to Choose Brand Intervention Over Traditional Brand Agencies (A 2026 Guide)

Brand Intervneiton Blueprint for 2026 held by David Brier

How to Rescue Your Brand: Complete 2026 Brand Intervention Blueprint

How to Rebrand in 2026: tree brands we all know

How To Rebrand in 2026: The Process, the Questions, and the AI-Era Checklist

Rebranding failures: New Coke, Cracker Barrel, Jaguar, Meta, Weight Watchers and Southwest Airlines

The 2025-2026 Rebrand Report Card: Who Passed, Who Failed, and Why

David Brier talks brand strategy in the AI Era

Brand Strategy for the AI Era: How to Build Trust and Differentiation in Real Time

Brand Discovery isn't Google anymore

How AI Is Reshaping Brand Discovery in 2026 (And Why Google Isn’t Enough Anymore)

Brand clarity lesson from Honda’s $400M Cog commercial

The Real Reason Your Brand Isn’t Growing: The $400M Lesson From Honda

How do smart brands thrive in 2026. Here is how.

How 10 Smart Brands Beat Their Competition in 2 Minutes

What Brands Can Learn From Wall Street’s Blind Spot: The Formula That Rewrote Growth

What Brands Can Learn From Wall Street’s Blind Spot: The Formula That Rewrote Growth

Brand Culture in book form

Rich Brand Poor Brand: Why Brand Culture Is the Ultimate Differentiator

Top CEO Steven Bartlett

This Top CEO Pays a Team to Destroy His $100M Company. (Why You Should Too)

Authenticity — “The AI Tool Nobody Is Using” to Win in 2026

LinkedIn Powerhouse Reveals “The AI Tool Nobody Is Using” to Win in 2026

the Most Natural Investment

How Do You Brand the Most Natural Investment That Nobody Understands?

The Difference Between Creating and Copying. Is AI a Useful Tool? Or a Crutch?

The Difference Between Creating and Copying. Is AI a Useful Tool? Or a Crutch?

Why Dead Brands Don't Dance: The $9B Secret to Strategic Movement

Why Dead Brands Don’t Dance: The $9B Secret to Strategic Movement

The Frank Lloyd Wright Project

The Frank Lloyd Wright Project

The

After This Week, Courage Is The New Currency of Growth and Leadership

How to Sell in 2026 --  David Brier Keynote

The Conference That Torched Mediocrity—And Rewired How to Sell in 2026

Blue Oceans are not mythology. They're practicality.

Fake Experts vs Real Ones: How to Tell Shallow Brand Gurus from Blue Oceans

Cracker Barrel ignored their audience and history and lost $250 million in marketshare

Rebranding Disasters: How to Avoid the Nightmares Like Cracker Barrel

Bold Branding Wins when it refuses to be "elevator music"

Bold Branding Wins—A CEO’s Field Guide to Breaking Free from “Beige”

LEGO, from near-death to immortality -- Brier Portrait

The LEGO Deletion: How Killing 50% of Their Business Led to a $7.6 Billion Empire

The Invisible Decline: How Brands Die Slowly

7 Warning Signs Your Brand Is Dying: The 5-Step Rescue Plan

2025 State of the Union: “The No-BS Branding Update You Actually Want to Read.”

2025 State of the Union: “The No-BS Branding Update You Actually Want to Read.”

The Fatal Mistake is thinking technology will replace human intellect

The Fatal Mistake CEOs Make with Cutting-Edge Tech

Attention vs the AI World

Why Real Content and a Personal Brand Will Win in an AI World

Make more money by solving the harder problem.

How to Make More Money: Solve the Harder Problem, Not the Obvious One

Mission Impossible: David Brier's version

Mission Impossible is Tom Cruise’s Theme Park in Real Life. How?

Is this the best billboard design ever. Probably.

The 12 Best Billboard Ads of All Time (And Why They Work)

Brand Storytelling & Pixar's Secret Formula: Woody and Buzz Lightyear spill their guts

Brand Storytelling & Pixar’s Secret Formula: 6 Steps to the Perfect Story

The Hidden Secret of AI Nobody’s Talking About

The Hidden Secret of AI Nobody’s Talking About

Happy Valentine's Day vintage sentiment

Valentine’s Day Special: The Perfect Rebrand and Why Nobody Knows the Truffles I’ve Seen

Can Branding Outsmart Marketing? The CEO’s Blueprint to Unlocking Sustainable Growth

Can Branding Outsmart Marketing? The CEO’s Blueprint to Unlocking Sustainable Growth

Why “United We Brand” Is the Ultimate Competitive Advantage for CEOs in 2025

Why “United We Brand” Is the Ultimate Competitive Advantage for CEOs in 2025

6 brands — 6 Lessons from Liquid Death

Turning Data Into Dollars: 6 Lessons From Liquid Death, Oatly, Chobani and Airbnb

The Best Internal Signage in the world

Rebranding Without Guts Is Just Expensive Window Dressing

Brier, Brooklyn and Business Growth

How a Kid from Brooklyn Became “The CEO’s Secret Weapon” for Brand Growth

Iconic Brands: Mastering the Unexpected in 2025

Master the Unexpected in 2025: The 20 Unusual Habits of Iconic Brands

CEO Excellence & Leadership: The Art of Presentation, Not a Luxury

CEO Excellence & Leadership: The Art of Presentation, Not a Luxury

Mercedes crushes Jaguar in successful TV advertisement

Mercedes vs. Jaguar: When is Showing No Product the Best Brand Strategy?

Rich Brand Culture: The Hidden Ingredient to Business Success

Rich Brand Culture: The Hidden Ingredient to Business Success

Santa determines can David Brier be naughty but nice?

Santa Decides if David Brier and His New Book Are Naughty or Nice

Codie Sanchex is liquid lightning. and her book is proof.

I Am a Big Codie Sanchez Fan. And Both Our Books Are One Day Apart.

David is shown here displaying his secret weapon: his copy of Rich Brand Poor Brand

Why Cancel Culture Thrives in Toxic Workplaces—and How to Fix It

The jaguar logo and new slogan are horrible. I offer this instead.

Is the New Jaguar Logo and Its Disastrous Rebrand the New Bud Light Train Wreck?

Best (and Most Important) Business Boiok of 2024 (and 2025)

7 Reasons This is the Most Important Business Book for 2025

Word salads are destroying your business and here's the proof.

20 Ways Word Salads are Eating Away at Your Brand’s Trustworthiness

Nike Just Do It campaign

This Famous Internal Letter from Nike Inspired My New Book on Branding

TED Talk speaker and mic

TED Talk Insights: How to Elevate Your Brand and Inspire Through Storytelling

What Every Brand Needs to Master: How to Think (and Speak) like Simon Sinek

What Every Brand Needs to Master: How to Think (and Speak) like Simon Sinek

Warren Buffett’s best advice for investing? Building a moat around your brand.

Warren Buffett’s best advice for investing? Building a moat around your brand.

Clear Brand Messaging in 2024 for More Customers and Better ROI? Part 2

Clear Brand Messaging in 2024 for More Customers and Better ROI? Part 2

Nonprofits are about doing good. So how do they get attention?

Rebranding for Good? Elevating Nonprofits to New Heights

Outsmarting Hair Care Trends: By Reinventing a New Category in Hair Care

Outsmarting Hair Care Trends: Reinventing a New Category in Hair Care?

Best branding method I know for Nathan Barry

The Best Branding Method I Know: Tips for Nathan Barry’s Upcoming Rebrand

NOW is the best time to Get Your Brand In Shape

The Best Time to Get Your Brand In Shape? When You Don’t Want To.

The 9 most powerful rebranding strategies to succeed in 2024

Are these the 9 most powerful rebranding strategies to succeed in 2024?

The Next Move Your Brand Needs to Make if you're an entrepreneur

3 Shocking Trends That Define The Next Move Your Brand Needs to Make

The Ultimate Guide to Rebranding Mural by David Brier

The Ultimate Guide to Rebranding: 
Tips from 
11 Companies 
Who Got It Right

9 Brand Strategy Hacks to Drive Growth and 5X Your Impact in 2025

9 Brand Strategy Hacks to Drive Growth and 5X Your Impact in 2025

The Compelling Brand

Ready to Build a Bold and Compelling Brand? Here’s What You Need to Know

This is how to attract new clients and be in the Big Game without paying the price

Attracting New Clients: How Do You Leverage the Big Game for Your Brand?

The latest Shark Tank Brand

The Tastiest Shark Tank Brand? Two Sharks Took the Bait (and Here’s Why)

The Power of Trust

Unlocking the Power of Trust: The 5 Stages Every Prospect Goes Through

The Game-Changing Role That Liberated Brands in 2023 and What's Next for 2024

The Game-Changing Role That Liberated Brands in 2023 and What’s Next for 2024

Customer Lifetime Value as shown by Zoltar

What is Customer Lifetime Value? The Hidden Metric That Predicts The Future

Lifelong Access rebrand by David Brier

Surviving a Rebrand: The Non-profit CEO Who Laughed All the Way to the Bank

Non-profit branding on iPhones

Revitalizing a Legacy: The Inspiring Rebrand of a 68-year Old Non-Profit

cheeseburger in paradise. The Jimmy Buffett Buffet

“Cheeseburger in Paradise”: 7 Ways the Jimmy Buffett Brand Was a Masterclass in Branding

Can Clear Brand Messaging Result in More Customers and Better ROI?

Can Clear Brand Messaging Result in More Customers and Better ROI?

Self Renew Package Design by David Brier

Branding and Brand Architecture: How to Build, Grow, and Leverage Your Brand Effectively

Amazing branding

The Differentiation Power Formula: 4-Minute Video Shows How to Reach Millions

How businesses drive business growth

First Principles Thinking: 10 Companies That Used It to Drive Explosive Growth

The future of Branding flashback

What Does the Future of Branding Look Like? Insights from 5 Top Thought Leaders

New Video Reveals How The Best Entrepreneurs Use Freedom to Innovate

New Video Reveals How The Best Entrepreneurs Use Freedom to Innovate

Unleashing The Taylor Swift Brand: 5 Strategies To Use In Your Branding

Unleashing The Taylor Swift Brand: 5 Strategies To Use In Your Branding

The Most Powerful Brand Strategy That Helped Me Become Elon Musk

The Most Powerful Brand Strategy That Helped Me Become Elon Musk

Unleash Your Inner Elon Musk: 5 Ways to Make Your Brand Bolder Than Mr. Wonderful

Unleash Your Inner Elon Musk: 5 Ways to Make Your Brand Bolder Than Mr. Wonderful

How Did Ryan Reynolds' Social Media Strategy Help Ordinary Products Become Multi-Million Dollar Empires?

How Did Ryan Reynolds’ Social Media Strategy Help Ordinary Products Become Multi-Million Dollar Empires?

Rising above the noise with David Brier

From Physician to Entrepreneur: Using Innovation to Master Storytelling

5 Important Trends to Know as We Celebrate International Women's Day

5 Important Trends to Know as We Celebrate International Women’s Day

So many Davids. So little time.

How Will You Become The Most Interesting Brand in the World?

The 14-week Rebrand That Disrupted The $152 Billion Cybersecurity Industry

The 14-week Rebrand That Disrupted The $152 Billion Cybersecurity Industry

leadership education exposed for what it really is

A Harvard Coach Speaks Out: A Candid Look At Leadership Education

How Did Rob Get This Standing Ovation at a Sales Conference?

How Did Rob Get This Standing Ovation at a Sales Conference?

best pitch as done by Don Draper

Is This the Best Pitch Ever? Here’s How to Say Less and Sell More.

Why Small Businesses Fail by David Brier

Why Small Businesses Fail: The #1 Branding Mistake Responsible for Business Failure

When Did the Best Ads of All Time Stop Roaming the Earth?

When Did the Best Ads of All Time Stop Roaming the Earth?

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For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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