“Is Branding Dead?” is a question entrepreneurs and CEOs all wonder about.
Instead, they routinely ask, “What about personal branding?” or “Isn’t social media the answer to everything” or…?
Very easy and common holes to fall into unless you understand the following:
In a recent discussion with entrepreneurs around the world, I stated, “Branding as it’s practiced today is based on a lie.”
Me-too templates, copy-and-paste “formulas,” and endless swipe files overlook one vital, fundamental fact:
Branding is the art of differentiation.
Understanding that one irrefutable fact, how can one cookie-cutter formula work (especially when “one answer” turns entirely different entrepreneurs and companies into puppets that all look and sound the same)?
In short, it can’t.
Cutting Through The Noise and the BS
This is why I compiled six powerful videos that shed light on how branding can be practiced for those who want to lead, for those who refuse to blend in, and for those who have a fire that can’t be put out.
This new approach provides an alternative option for those people who refuse to blend in and want their identity not tied up in some intangible idea or overused cliché.
It starts with never giving up on our dreams.
Then it advances to the fundamentals: knowing WHY branding works, and how to navigate through the constant changes and shifts every business is experiencing today.
Branding Isn’t Dead (Unless You Ignore This Important Fact)
For years, the advertising and marketing industries have branded themselves as important and vital components of any business.
We must stop using antiquated tactics like product placement in movies and television shows and the sponsoring of events with celebrities who don’t even use the products they promote.
Instead, we must take a more honest approach to marketing which includes authenticity and transparency about how (and WHY) your company makes the choices it makes.
The art and science of persuading people to purchase products or services is factually the art of storytelling, not the making up silly pitches backed by celebrities and other wastes of money.
Here are some key videos that open the door to clarity while eliminating mindless copycat tactics.
Here I am with Stu Sjouwerman of KnowBe4 that just went public in April of 2021, about 18 months before their IPO:
And to help usher in true branding to replace that mindless dribble that’s been being sold, I created the Brand Intervention Masterclass.
Here are ten entrepreneurs and business professionals sharing their journey in their own words:
And here is one alumni who clearly captures his breakthroughs.
Women business owners and leaders also shared incredible breakthroughs that unleashed their ability to navigate their brands:
Stop Resorting To Shortcuts That Undermine Your Brand
Building a brand is an art that requires more than just a slick marketing campaign led by some color-by-number swipe file.
It needs to be based on a truth people respect and not fall prey to formulas or templates designed for me-too brands.
As you’ve seen, there are plenty of great examples of companies who have created successful branding strategies without resorting to shortcuts that dilute their brands, overlooking what made them stand out in the first place.
Ready to stop being led by slick formulas and me-too templates?
Submit your application today and join the other amazing entrepreneurs around the world who will be sharing the journey with you.
