The power of video for business growth is unrivaled. Here’s what Gary Vaynerchuk said:
“The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat, or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period.”
Just think, it wasn’t too long ago you had to hire a video professional or a team or an agency to produce what so many of us can now produce with so much less equipment or investment.
But it’s the power of that medium to amplify brands that is most impressive.
Here are three ways you can use to make a big difference to your brand using the power of video.
Strategy #1: Leverage the Power of Video by Taking the Viewer on a Journey
In the case of an international community leader helping get kids off drugs, I needed to tell a story that everyone could understand while introducing the new brand I created for her: Influence Made Good.
The emotional impact of this video tells us everything we need to know.
In the case of Nimbl Vehicles, we needed to transport viewers from knowing about the Nimbl brand (or its vehicles) to seeing where the brand was now headed.
Strategy #2: Flirt Leaving Us Yearning for More
Tease me, please. This is how we did it simply with the new Nimbl expedition vehicle rebrand and launch.
The following video is a simple and short bit of eye candy “seeing the world through our eyes” at Nimbl.
Strategy #3: Simply Entertain While Showing Us “We Get You”
In the case of Defiance Fuel, we needed a short video that captured the spirit of the brand “without selling.”
Here’s how we did that embracing the spirit of their brand and the culture of athletes.
These three ways show you how to crush it with video:
- Tell the whole story
- Flirt leaving me to want more
- Entertain me in a way only a person who “gets me” could do
There you are. Three examples to inspire you to create an amazing video for your brand.
Just remember: Rise above the noise out there and don’t add to it.
