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3 Ways to Unleash the Power of Video. Guaranteed.

The Power of Video for Business Growth

The power of video for business growth is unrivaled. Here’s what Gary Vaynerchuk said:

“The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat, or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period.”

The Power of Videos vs the Power of Super Heroes

Just think, it wasn’t too long ago you had to hire a video professional or a team or an agency to produce what so many of us can now produce with so much less equipment or investment.

But it’s the power of that medium to amplify brands that is most impressive.

Here are three ways you can use to make a big difference to your brand using the power of video.

The power of Video in Star Wars

Strategy #1: Leverage the Power of Video by Taking the Viewer on a Journey

In the case of an international community leader helping get kids off drugs, I needed to tell a story that everyone could understand while introducing the new brand I created for her: Influence Made Good.

The emotional impact of this video tells us everything we need to know.

In the case of Nimbl Vehicles, we needed to transport viewers from knowing about the Nimbl brand (or its vehicles) to seeing where the brand was now headed.

Strategy #2: Flirt Leaving Us Yearning for More

Tease me, please. This is how we did it simply with the new Nimbl expedition vehicle rebrand and launch.

The following video is a simple and short bit of eye candy “seeing the world through our eyes” at Nimbl.

Strategy #3: Simply Entertain While Showing Us “We Get You”

In the case of Defiance Fuel, we needed a short video that captured the spirit of the brand “without selling.”

Here’s how we did that embracing the spirit of their brand and the culture of athletes.

These three ways show you how to crush it with video:

  • Tell the whole story
  • Flirt leaving me to want more
  • Entertain me in a way only a person who “gets me” could do

There you are. Three examples to inspire you to create an amazing video for your brand.

Just remember: Rise above the noise out there and don’t add to it.

Related articles:

What is Innovation? (and the Problem with History and Old Habits)
The Guide To Creating a Brand That Wins You Customers
The Logo Geek Interview: The British Invasion Podcast
Sales Teams Aren't Great at Branding. Here's How to Fix That.

Filed Under: Leadership, Storytelling Tagged With: brand leadership, brand story, brand strategy, branding, storytelling, video, youtube

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The Branding Book That Redefined the Rules — Now in Hardcover and epub format

Free eBook -Defying Gravity and Rising Above the NoiseThe definitive book on branding, "Defying Gravity and Rising Above the Noise" by David Brier is now available in hardcover as well as in ePub format readable in any browser or iPad. Get your copy here.

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"Brier goes through [with his free Lucky Brand ebook] the evolution of brands in the changing face of communication and seeks to answer three key questions: How to stand out; How to be noticed at all; and How to be thought of when it's time for your customer to buy.”
Design Taxi
Award-winning branding, rebranding and package design
2013-06-21T10:20:47-05:00
"Brier goes through [with his free Lucky Brand ebook] the evolution of brands in the changing face of communication and seeks to answer three key questions: How to stand out; How to be noticed at all; and How to be thought of when it's time for your customer to buy.” Design Taxi
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As Seen in Firmology

“David’s work has earned him over 320 industry awards and can be found everywhere and anywhere you look, from his expert blog on Fast Company to his #1 ranking YouTube channel. David may head a creative design agency, but I liken David to an entertainer at the top of his game.”
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Award-winning branding, rebranding and package design
2013-06-21T10:10:16-05:00
“David’s work has earned him over 320 industry awards and can be found everywhere and anywhere you look, from his expert blog on Fast Company to his #1 ranking YouTube channel. David may head a creative design agency, but I liken David to an entertainer at the top of his game.” Firmology
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2013-06-21T10:11:10-05:00
"DBD rocks. To express how good they are would require words they probably couldn't publish. I love DBD's work.” P.K. - President, El Paso Chile Company
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Award-winning branding, rebranding and package design
2013-06-21T10:12:03-05:00
"The way David Brier worked with me and embraced my project, I see why he's considered one of the best branding minds and talents in business today.” New York celebrity skin care expert, Joanna Vargas
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Award-winning branding, rebranding and package design

Ready to Defy Gravity?

For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

The secrets behind explosive growth

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serving customers the right way
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