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Exclusive: The Instagram and YouTube Guru Who Got 55 Million Views in 1 Month

Reading Time: 3 minutes

While I am not a fan of the term “YouTube Guru,” when the shoe fits…

What if you could get inside the mind of someone who’s gotten 300 million views online? Who, in the last month, has gotten over 55 million views online? That’s exactly what I am sharing with you in today’s brand-new video interview.

Last week, I had a great conversation with Jon Youshaei.

Who’s Jon Youshaei? He worked at both YouTube and Instagram before launching out on his own.

During his five years at YouTube, Jon was Head of Creator Product Marketing, working with top creators and celebrities to grow their audiences and revenue. Such top creators included David DeVito, Paris Hilton, George Lopez, Logan Paul, Nick Kroll, Jake Paul, Michelle Phan, and many others.

Now Jon writes for Forbes and Time magazine, serves as the Creator-In-Residence for leading NFT platform Origin Protocol, and also works with TubeBuddy as their Head Creator Advisor.

That’s just the tip of the iceberg.

Crushing YouTube and Video Myths and Busting (Matzoh) Balls

Recently, I sat with the “YouTube Guru.”

We dove into what’s working online today, what’s not, what myths you need to avoid, and what format he sees as the format to lean into in a big way.

Here are 16 powerful points we covered:

  1. The importance of short-form video
  2. Why the video strategies of 2015 no longer work
  3. The liability of “following trends” in online video
  4. How do you package skills to work in online video
  5. The false notions that hold you and your content back
  6. The relationship between quality and quality
  7. Jon’s discovery that revolutionized his workflow and increased his output
  8. How to leverage long-form content for other content
  9. Jon shares his approach to attracting sponsors
  10. How many times does an audience need to hear a message to make an impact? (The answer will surprise you).
  11. The most bizarre mission statement you’ve ever heard (and why they don’t work)
  12. The “lighting trick” Jon learned from Instagram
  13. The “quick change hack” Jon learned from the high-profile creators he’s worked with
  14. The biggest lesson Jon learned “on the inside” with YouTube and Instagram
  15. How to NOT fixate and obsess on the view count (and how short-form content resolves this)
  16. The reason mission statements fail to connect

Grab a coffee and sit and join us as we discuss some important points every content creator needs to know:

A big thank you to Jon for his generosity and for making the time to dig in and share his knowledge.

Whenever you’re ready, here are 4 ways I can help you:

1. A free checklist of 10 immediate actions you can take to move the dial on your brand. Immediately downloadable (plus you join a community of thousands of entrepreneurs worldwide who are the first to get exclusive articles on branding, rebranding, and growing your brand):

 â†’ Download The Lucky Brand: 10 Golden Rules of Branding to Outshine, Outperform, and Outlast Your Competition: Ten immediately actionable steps you can apply to your brand right now to elevate how you’re seen while expanding your impact.

2. Need further traction in your business? Grab my #1 Amazon bestseller:

→ Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need  The exact strategies I use to go from zero to 100k+ followers, millions in income with no paid ads…  sharing the tested and proven strategies, responsible for over $7 billion in sales for companies just like yours.

3. Transform your business in 9 weeks and be mentored directly by me.  My Brand Intervention Masterclass takes a deep dive into the exact strategies I’ve used to turn companies around and help startups craft a compelling story and an impossible-to-ignore brand.

What I teach you in this Masterclass has helped 100+ businesses and entrepreneurs generate over $457 million in revenue since graduating…

4. Work with me and my team 1:1 to transform your brand, isolate your differentiator, and elevate business impact and growth, ending the perpetual cycle of competing on price and watching competitors outmaneuver you.

Related articles:

The Best Rebrands? 4 Tech Companies That Got It Right
The Power of Words: Part 12 (Two Amazing Videos)
The Power of Words, Part 7 (And how a 10-year-old saved the world)
NEW VIDEO PLAYLIST: Why Do Millionaires Love to Discuss Branding with Me?
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