While I am not a fan of the term âYouTube Guru,â when the shoe fitsâŚ
What if you could get inside the mind of someone whoâs gotten 300 million views online? Who, in the last month, has gotten over 55 million views online? Thatâs exactly what I am sharing with you in today’s brand-new video interview.
Last week, I had a great conversation with Jon Youshaei.
Whoâs Jon Youshaei? He worked at both YouTube and Instagram before launching out on his own.
During his five years at YouTube, Jon was Head of Creator Product Marketing, working with top creators and celebrities to grow their audiences and revenue. Such top creators included David DeVito, Paris Hilton, George Lopez, Logan Paul, Nick Kroll, Jake Paul, Michelle Phan, and many others.
Now Jon writes for Forbes and Time magazine, serves as the Creator-In-Residence for leading NFT platform Origin Protocol, and also works with TubeBuddy as their Head Creator Advisor.
Thatâs just the tip of the iceberg.
Crushing YouTube and Video Myths and Busting (Matzoh) Balls
Recently, I sat with the âYouTube Guru.â
We dove into whatâs working online today, whatâs not, what myths you need to avoid, and what format he sees as the format to lean into in a big way.
Here are 16 powerful points we covered:
- The importance of short-form video
- Why the video strategies of 2015 no longer work
- The liability of âfollowing trendsâ in online video
- How do you package skills to work in online video
- The false notions that hold you and your content back
- The relationship between quality and quality
- Jonâs discovery that revolutionized his workflow and increased his output
- How to leverage long-form content for other content
- Jon shares his approach to attracting sponsors
- How many times does an audience need to hear a message to make an impact? (The answer will surprise you).
- The most bizarre mission statement youâve ever heard (and why they donât work)
- The âlighting trickâ Jon learned from Instagram
- The âquick change hackâ Jon learned from the high-profile creators he’s worked with
- The biggest lesson Jon learned âon the insideâ with YouTube and Instagram
- How to NOT fixate and obsess on the view count (and how short-form content resolves this)
- The reason mission statements fail to connect
Grab a coffee and sit and join us as we discuss some important points every content creator needs to know:
A big thank you to Jon for his generosity and for making the time to dig in and share his knowledge.
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