The greatest branding challenge of your career? Branding yourself to become the most interesting brand in the world.
Why? So when people need you and your expertise, you are who they think about. And call.
- How do you take droll facts and turn them into something compelling?
- Something that makes people stop and take notice?
- Something that informs and entertains?
Owning one’s role in the world is the most unselfish action one can take if one aims to make a difference.
I decided to take the challenge myself.
My approach? Taking a popular and unforgettable campaign and doing a parody to frame a narrative for my personal brand.
The Most Interesting Brand in the World: How It Works
It was, in its time, one of the most recognized, celebrated, and amusing campaigns in the world.
Here are a few remarkable statistics.
Increased Sales: The Dos Equis Most Interesting Man in the World ad campaign increased sales by double digits each year, growing by 15.4% in 2009 alone.
Viral Success: The campaign’s commercials quickly went viral, generating over a billion impressions on social media and increasing the brand’s social media presence by over 600%.
Memorable Catchphrase: The campaign’s “Stay thirsty, my friends” became a cultural phenomenon recognized as one of the top 10 advertising slogans of the 21st century by Ad Age.
Inspired by that unforgettable campaign, I wrote and designed a carousel and published it on Linkedin, generating 14,054 impressions and excellent engagement while demonstrating my skill in storytelling and branding
Bigger Than Life. Why Not?
The carousel embraced many concepts and nuances that drove the unorthodox branding campaign balancing a bigger-than-life persona with an understated protagonist.
Here are a few that did not make it into my carousel:
- I don’t always come up with slogans, but when I do, they become the new commandments.
- I don’t always design packaging, but when I do, people can see into parallel dimensions.
- I don’t always develop brand strategies, but when I do, it’s like discovering the lost city of Atlantis.
- I don’t always name products, but when I do, authors rewrite history to include them as household names.
- I don’t always rename brands, but when I do, parents change their children’s names to ensure their future is bright.
- I don’t always create logos, but when I do, they’ve been known to restore sight to the blind.
The Final Presentation
And lastly, to close out the carousel was this final piece which paid respect to the overall campaign:
So it comes down to this:
How bold, shameless, unapologetic, and joyously creative can you be with your brand?
I hope this has given you some ideas.
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