“THE KEY TO GENERATING LOYALTY & RISING ABOVE THE GENERAL NOISE SEEMS TO BE ALL ABOUT CREATING AN AUTHENTIC VOICE.” Richard Branson
We Transform Brands. This is How.
When I started out this site, I had no idea it would become one of the most referenced and respected sites on Branding, Rebranding, Design and Growth Strategies. (If you’re looking for my bio, click here.)
Growing Your Brand Without the B.S.
Since I saw so many articles and blogs (enough to drown any company in endless articles, reports and case studies), I wanted to introduce something quite different.
To address this problem, I developed this site to help companies and their brands:
- Appeal to a new audience
- Redefine any brand misconceptions due to being pigeon-holed
- Correct brand definition due to cultural and technological changes, and
- Capitalize on emerging trends.
The result is a site with over 180 articles and case studies on branding, rebrands, entrepreneurship, design, language, business growth, winning strategies and ways to successfully disrupt an existing category.
To make your journey easier, I’ve gone ahead and organized a number of articles so you can jump in where you need help the most.
NEED TO ELEVATE YOUR BRAND? WATCH THESE:
- What is Branding?
- Exceeding Expectations: What Smart Brand Know (this video is shown at the end of the post this link takes you to)
- R.O.I. (Return on Ingenuity)
- What is Innovation?
- 9 Questions Every Brand Needs to Ask)
- Sales Expert Grant Cardone interviews David Brier on Power Players
- Defiance Fuel (Earth’s first water for athletic performance)
- La Prairie Group (How a global brand restores its culture in 3 minutes — Zurich)
- Enzacta Product Launch (Go Big or Go Home)
- Undew: Reducing Your Brand to Fundamental Simplicity
- Exceptional Portfolio (Humanizing Online Roboadvisors for Individual Investors)
- Dunn Brothers Alternate Channels — 7 Must-read Tips (for anyone demanding an unstoppable brand)
- How to Rebrand: 19 Questions to Ask Before You Start
- 27 Years at Nike: What I Learned about Branding
- Tackling a $123 Billion Industry: Landmark Performance Group — The Strangest Branding Mistake to Avoid
- Dunn Brothers — Reintroducing a Coffee Legend
- American Dance Institute — How to Find Your Brand’s Untold Story
- Simply Snackin’ — The 4 Traits of an Exceptional Brand
- How to Attract the Right Customer in the Most Expensive Neighborhood
- Rebranding Milestone Systems — How an INC 5000 Company Did it Right
- Mega Co-op — How a New Logo Reintroduced a Co-op to its 66,000 Members
- True Taste — How to Instantly Nail the Emotional Sweet Spot of Your Customers