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Did This Video Really Inspire the Harvard Business Review?

The Harvard Business Review Meets David Brier

Recently, the Harvard Business Review published a terrific article entitled, “We Need Imagination Now More Than Ever.”

In this article, Jim Loree, the CEO of Stanley Black & Decker stated, “Never in our lifetimes has the power of imagination been more important in defining our immediate future.”

Is Imagination Our Most Important Business Asset Right Now?

Recently in response to this COVID-19 era, seeing what businesses were struggling with, I wrote and released this important video on imagination:

The response was overwhelming even inspiring an article to ask if Apple had just “stolen” this video and its concepts for its newest video.

The video’s script says it best:

Whoever said “Imagination didn’t matter” had none.

Today, someone just played some imaginary notes.
Today, someone just painted some imaginary colors.
Today, someone just blew some imaginary kisses to their partner.
Today, someone imagined a future generation that will change the world.
Today, someone just wrote down some imaginary words.
Today, someone just completed an imaginary exercise.
Today, someone just baked an imaginary recipe they thought up.
Today, someone just shared some imaginary ideas.
Today, someone saw a sky nobody else could.
Today someone just built a business with some imaginary notions.
Today, someone just helped another with some imaginary concepts.
Today, someone designed the next great brand no one thought of before.

Never forget:
Imagination isn’t something you have.
It’s something you are.

What will you imagine today?

Even the Harvard Business Review Agrees: In Times of “Can’t,” Innovation Soars

In this Harvard Business Review article, the authors snatched this fabulous soundbite from the chairman of LEGO (which came into existence in the 1930s during the Great Depression):

“Creativity is the rearrangement of existing knowledge into new, useful combinations,” Jorgen Vig Knudstorp, chairman of the LEGO Brand Group

Remember: Our Imagination Isn’t on Lockdown

As the article states, “Imagination is also one of the hardest things to keep alive under pressure. Companies that are able to do so can reap significant value.”

Take advantage in this time to unleash your company’s and your brand’s power of imagination.

It’s where the magic is waiting to be discovered (and the line is short since so few are aware that that counter is even open).

The Harvard Business Review and Opportunity

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Filed Under: Inspiration for Growing Companies, Leadership, Storytelling Tagged With: branding, David Brier, imagination, innovation, rebranding, youtube

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Free eBook -Defying Gravity and Rising Above the NoiseThe definitive book on branding, "Defying Gravity and Rising Above the Noise" by David Brier is now available in hardcover as well as in ePub format readable in any browser or iPad. Get your copy here.

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“David’s work has earned him over 320 industry awards and can be found everywhere and anywhere you look, from his expert blog on Fast Company to his #1 ranking YouTube channel. David may head a creative design agency, but I liken David to an entertainer at the top of his game.” Firmology
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Award-winning branding, rebranding and package design
2013-06-21T10:12:03-05:00
"The way David Brier worked with me and embraced my project, I see why he's considered one of the best branding minds and talents in business today.” New York celebrity skin care expert, Joanna Vargas
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For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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