Recently, the Harvard Business Review published a terrific article entitled, “We Need Imagination Now More Than Ever.”
In this article, Jim Loree, the CEO of Stanley Black & Decker stated, “Never in our lifetimes has the power of imagination been more important in defining our immediate future.”
Is Imagination Our Most Important Business Asset Right Now?
Recently in response to this COVID-19 era, seeing what businesses were struggling with, I wrote and released this important video on imagination:
The response was overwhelming even inspiring an article to ask if Apple had just “stolen” this video and its concepts for its newest video.
The video’s script says it best:
Whoever said “Imagination didn’t matter” had none.
Today, someone just played some imaginary notes.
Today, someone just painted some imaginary colors.
Today, someone just blew some imaginary kisses to their partner.
Today, someone imagined a future generation that will change the world.
Today, someone just wrote down some imaginary words.
Today, someone just completed an imaginary exercise.
Today, someone just baked an imaginary recipe they thought up.
Today, someone just shared some imaginary ideas.
Today, someone saw a sky nobody else could.
Today someone just built a business with some imaginary notions.
Today, someone just helped another with some imaginary concepts.
Today, someone designed the next great brand no one thought of before.
Imagination isn’t something you have.
It’s something you are.
What will you imagine today?
Even the Harvard Business Review Agrees: In Times of “Can’t,” Innovation Soars
In this Harvard Business Review article, the authors snatched this fabulous soundbite from the chairman of LEGO (which came into existence in the 1930s during the Great Depression):
“Creativity is the rearrangement of existing knowledge into new, useful combinations,” Jorgen Vig Knudstorp, chairman of the LEGO Brand Group
Remember: Our Imagination Isn’t on Lockdown
As the article states, “Imagination is also one of the hardest things to keep alive under pressure. Companies that are able to do so can reap significant value.”
Take advantage in this time to unleash your company’s and your brand’s power of imagination.
It’s where the magic is waiting to be discovered (and the line is short since so few are aware that that counter is even open).