By now, you’ve likely heard about the Clubhouse app, that invite-only, live audio, real-time, non-recorded, come-as-you-are platform that amassing a lot of attention.
As mentioned on AppAnnie, they shared this amazing statistic and data:
Plus, AppAnnie shared these stats:
As of February 1, it had over 3.5 million global downloads and 8.1 million by Feb 16, 2021, and has quickly garnered attention in the UK, Germany, Japan, Brazil and Turkey. Appearances from well-known figures in February, such as Elon Musk and Mark Zuckerberg, have helped the app to now exceed 2.6 million downloads in the US alone.
But how do you make traction as an early adopter?
The Clubhouse App is a Social Channel, Not a Lottery Ticket
It’s what we each bring to any platform.
So when the buzz was coming around on Clubhouse, especially with the “invite-only” angle, getting an invite made each of us feel like VIPs.
Then we discovered it had “clubs” one can create, once one has moderated some rooms and shown some street cred and conviction.
So I jumped into one room and my buddy Grant Cardone joined us. The room exploded with hundreds of people.
Well, all of a sudden, none of us were separated by six degrees, now we could found in the same room on any given day.
All because of this invitation-only Clubhouse app. Game changer.
So What Did I Do?
So I reached out to Andy Foote who is smart, hungry, and driven. Our chemistry was good.
Then I asked Andy if he knew Cher Jones, someone I knew and admired plus she has a great vibe and energy. He did and agreed.
The three of us spoke and we found we shared similar work ethics and the chemistry felt good.
So we brainstormed to name our “room” and what it stood for. The answer? Business Rebels Club. Nobody had it.
Now, what we stood for that was short and sweet? Brand. Crush. Repeat.
That had enough bandwidth to cover any topic but focused enough to be meaningful to those we wanted to serve: giving rebels, innovators, disruptors, leaders, and other rule-breakers a club they could call home, slaying dragons, crushing myths, and liberating what’s next.
If Apple or Nike Were Doing a Room, What Would They Do?
That was the question I had to ask myself. It’s the only question that mattered.
So I started developing campaigns for the room, treating it as an actual brand.
Then I started playing with our chemistry as inspiration since we were serious about our craft, but not so serious that there was no room to play, experiment, and prank one another for simple amusement since seriousness is deliriousness.
I started to treat the three of us like “hosts on a TV show” to add to the mojo of the collaboration. Here are two of those campaigns:
On top of that, we each admire and respect what we each do and bring to the party.
So much that Cher, who has a weekly LinkedIn Live, has a segment called “Scrollstopper” where she features anything she finds in the newsfeed that grabs you by the lapels, makes you want to stop scrolling, and engage.
One of the most recent promos was inspired by President’s Day and I decided to put Cher, Andy, and me on Mount Rushmore.
People loved it and it drew a lot of attention. Here is what Cher had to say:
Never Serve Decaf
Never overlook the power of language to generate excitement as I show you here, with lines like:
- Brand. Crush. Repeat.
- Feed your rebellious side.
- A special place on Clubhouse that’s NOT an echo chamber of soundbites, not a place that eye-rolls call home, and definitely not someplace formulaic and predictable.
- It’s a place of challenging the norm, gold nuggets, straight-up truth bombs, defying the odds, and transforming the mundane into the extraordinary.
- Want some “mental snack food” to munch on that’s caffeine for your soul?
- The only rules are 1) Come as you are, not as you were, and 2) Be ready to rumble and say goodbye to the grumble.
See you in the Clubhouse!