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Branding and Brand Strategy for Growing Companies

Branding and Brand Strategy for Growing Companies

Branding for Restless Companies and Driven Entrepreneurs

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Rising above the noise with David Brier

Storytelling for Entrepreneurs

If you don’t give the market the story to talk about, they’ll define your brand’s story for you. Articles on reclaiming your brand’s narrative.

The Heinz Playbook design

The Heinz Playbook: How to Stay Relevant Without Reinventing Your Product

How Marketing Cliches are killed, premiering in Knoxville Tennessee

The 66% Rule Behind $9 Billion In Revenue

Sales differentiation with John Barrows

The 4-Word Question That Unlocks Every Sale

David Brier stands in front of the American Flag

Is America the Most Resilient Startup in History?

David Brier drenched staring at the camera with the headline: "Your market isn't saturated.

Your Market Isn’t Saturated. Your Message Is Boring.

2026 typography with American flag graphic. The Original Disruptor. 250 Years Young. By David Brier.

Why Great Brands Take 17 Drafts (Lessons from the Declaration of Independence)

Brand Positioning Is Dead. Here's What Replaced It.

Brand Positioning Is Dead. Here’s What Replaced It.

World Cup 2026 breaks records and so did my viral video

Zero Budget, Zero Brief, Zero Agency: The Campaign That Won the World Cup

McDonalds billboard ad that conquered the wild west

McDonald’s Just Made My Last Article Obsolete. 9 More Billboard Ads That Will Change How You Think About Branding.

Harrison Ford and his legacy

Harrison Ford’s Lifetime Achievement Speech Was a Masterclass in Brand Building

brand differentiation strategy shown by claymation hands showing positive gestures

The Real Secret to Brand Differentiation Nobody Talks About (And Why It Makes Customers Cry in Their Cars)

Steven Bartlett photo with a photo of me, David Brier, and the title of "The Suite Spot" since David says, this framework will open more doors in C-suites than a can of WD40.

Brand Differentiation Strategy: Why Your Best Idea is Dying in the Wrong Inbox

Pupl Fiction with Travolta showing the briefcase and the perfect metaphor for brand loyalty vs client retention

Brand Loyalty vs. Client Retention: Why Confusing Them Is Killing Your Growth

Brand Loyalty Hospitality and Food

How the World’s Most Iconic Brands Use Hospitality to Build Customer Loyalty

How to Exceed Customer Expectations (Why Meeting Them is Killing Your Brand)

How to Exceed Customer Expectations (Why Meeting Them is Killing Your Brand)

Rebranding failures: New Coke, Cracker Barrel, Jaguar, Meta, Weight Watchers and Southwest Airlines

The 2025-2026 Rebrand Report Card: Who Passed, Who Failed, and Why

Brand clarity lesson from Honda’s $400M Cog commercial

The Real Reason Your Brand Isn’t Growing: The $400M Lesson From Honda

What Brands Can Learn From Wall Street’s Blind Spot: The Formula That Rewrote Growth

What Brands Can Learn From Wall Street’s Blind Spot: The Formula That Rewrote Growth

Brand Culture in book form

Rich Brand Poor Brand: Why Brand Culture Is the Ultimate Differentiator

Authenticity — “The AI Tool Nobody Is Using” to Win in 2026

LinkedIn Powerhouse Reveals “The AI Tool Nobody Is Using” to Win in 2026

Why Dead Brands Don't Dance: The $9B Secret to Strategic Movement

Why Dead Brands Don’t Dance: The $9B Secret to Strategic Movement

The

After This Week, Courage Is The New Currency of Growth and Leadership

The Invisible Decline: How Brands Die Slowly

7 Warning Signs Your Brand Is Dying: The 5-Step Rescue Plan

2025 State of the Union: “The No-BS Branding Update You Actually Want to Read.”

2025 State of the Union: “The No-BS Branding Update You Actually Want to Read.”

Attention vs the AI World

Why Real Content and a Personal Brand Will Win in an AI World

Mission Impossible: David Brier's version

Mission Impossible is Tom Cruise’s Theme Park in Real Life. How?

Is this the best billboard design ever. Probably.

The 12 Best Billboard Ads of All Time (And Why They Work)

Brand Storytelling & Pixar's Secret Formula: Woody and Buzz Lightyear spill their guts

Brand Storytelling & Pixar’s Secret Formula: 6 Steps to the Perfect Story

Brier, Brooklyn and Business Growth

How a Kid from Brooklyn Became “The CEO’s Secret Weapon” for Brand Growth

CEO Excellence & Leadership: The Art of Presentation, Not a Luxury

CEO Excellence & Leadership: The Art of Presentation, Not a Luxury

Rich Brand Culture: The Hidden Ingredient to Business Success

Rich Brand Culture: The Hidden Ingredient to Business Success

Santa determines can David Brier be naughty but nice?

Santa Decides if David Brier and His New Book Are Naughty or Nice

Codie Sanchex is liquid lightning. and her book is proof.

I Am a Big Codie Sanchez Fan. And Both Our Books Are One Day Apart.

David is shown here displaying his secret weapon: his copy of Rich Brand Poor Brand

Why Cancel Culture Thrives in Toxic Workplaces—and How to Fix It

Word salads are destroying your business and here's the proof.

20 Ways Word Salads are Eating Away at Your Brand’s Trustworthiness

TED Talk speaker and mic

TED Talk Insights: How to Elevate Your Brand and Inspire Through Storytelling

What Every Brand Needs to Master: How to Think (and Speak) like Simon Sinek

What Every Brand Needs to Master: How to Think (and Speak) like Simon Sinek

Nonprofits are about doing good. So how do they get attention?

Rebranding for Good? Elevating Nonprofits to New Heights

Best branding method I know for Nathan Barry

The Best Branding Method I Know: Tips for Nathan Barry’s Upcoming Rebrand

The Next Move Your Brand Needs to Make if you're an entrepreneur

3 Shocking Trends That Define The Next Move Your Brand Needs to Make

The Ultimate Guide to Rebranding Mural by David Brier

The Ultimate Guide to Rebranding: 
Tips from 
11 Companies 
Who Got It Right

9 Brand Strategy Hacks to Drive Growth and 5X Your Impact in 2025

9 Brand Strategy Hacks to Drive Growth and 5X Your Impact in 2025

The Compelling Brand

Ready to Build a Bold and Compelling Brand? Here’s What You Need to Know

This is how to attract new clients and be in the Big Game without paying the price

Attracting New Clients: How Do You Leverage the Big Game for Your Brand?

The latest Shark Tank Brand

The Tastiest Shark Tank Brand? Two Sharks Took the Bait (and Here’s Why)

The Game-Changing Role That Liberated Brands in 2023 and What's Next for 2024

The Game-Changing Role That Liberated Brands in 2023 and What’s Next for 2024

Lifelong Access rebrand by David Brier

Surviving a Rebrand: The Non-profit CEO Who Laughed All the Way to the Bank

cheeseburger in paradise. The Jimmy Buffett Buffet

“Cheeseburger in Paradise”: 7 Ways the Jimmy Buffett Brand Was a Masterclass in Branding

Amazing branding

The Differentiation Power Formula: 4-Minute Video Shows How to Reach Millions

New Video Reveals How The Best Entrepreneurs Use Freedom to Innovate

New Video Reveals How The Best Entrepreneurs Use Freedom to Innovate

Unleashing The Taylor Swift Brand: 5 Strategies To Use In Your Branding

Unleashing The Taylor Swift Brand: 5 Strategies To Use In Your Branding

How Did Ryan Reynolds' Social Media Strategy Help Ordinary Products Become Multi-Million Dollar Empires?

How Did Ryan Reynolds’ Social Media Strategy Help Ordinary Products Become Multi-Million Dollar Empires?

Rising above the noise with David Brier

From Physician to Entrepreneur: Using Innovation to Master Storytelling

So many Davids. So little time.

How Will You Become The Most Interesting Brand in the World?

How Did Rob Get This Standing Ovation at a Sales Conference?

How Did Rob Get This Standing Ovation at a Sales Conference?

best pitch as done by Don Draper

Is This the Best Pitch Ever? Here’s How to Say Less and Sell More.

When Did the Best Ads of All Time Stop Roaming the Earth?

When Did the Best Ads of All Time Stop Roaming the Earth?

The art of storytelling as shown by too many post-it notes

The Art of Storytelling: How a Private Investment Firm Broke Tradition and Won

Exclusive: The Instagram and YouTube Guru Who Got 55 Million Views in 1 Month

Exclusive: The Instagram and YouTube Guru Who Got 55 Million Views in 1 Month

Brand Strategy 101: Why Brands Today Must Awaken Customers to Accelerate Growth

Brand Strategy 101: Why Brands Today Must Awaken Customers to Accelerate Growth

matthew mcconaughey Alright

What Awesome Lesson Did Matthew McConaughey Teach Me About Branding?

Tom Cruise and James Corden

Tom Cruise, Top Gun’s $150 Million Opener: A Lesson in Rising Above the Noise

Storytelling Secret Vertigo

The 4-step Storytelling Secret to Build Suspense (and a Brand) Like Steve Jobs

How to Get Quality Client Testimonials

The Amazing Power of Client Testimonials (and How to Get Them)

The Look mirrors the Oscars

The Look, a New Short Film Celebrating Faces in Branding

master storytelling instantly

7 Simple Ways to Master Storytelling Instantly

The Power of Video for Business Growth

3 Ways to Unleash the Power of Video. Guaranteed.

Why People Matter in Business

Claude Silver of VaynerMedia and I Tackle Why People Matter in Business

How Did This One CEO Build an Unstoppable Business?

How Did This One CEO Build an Unstoppable Business?

Two Fathers Talk

8 Branding Nuggets That Will Make a Harvard Professor Envious

How to Craft an Offer by Declumping

How To Craft an Offer They Can’t Refuse

How To Sell in Difficult Times Feature Image

10 Entrepreneurs On How To Sell in Difficult Times

The Harvard Business Review Meets David Brier

Did This Video Really Inspire the Harvard Business Review?

The Encyclopedia of Branding on YouTube

Is This Really The Encyclopedia of Branding?

Ugly side of rebranding sleazy dude

The Ugly Side of Rebranding (How to Save Money and Your Company at the Same Time)

Your brand sucks basic diagram

If You Think Your Brand Sucks, You’re Making One of These 5 Mistakes

Create a Story Like Santa

How to Craft the Perfect Brand Story as Compelling as Santa’s

The No More Excuses approach to living and business

Finish What You Started (No More Excuses)

urban influence and thought leaders

The Science of Attention: 6 Crucial Steps to Thought Leadership

sales strategy secret

The Simple Sales Strategy Consultants Forget To Tell You

An American Icon remembers New England

How to Become an American Icon in 5 Easy Steps

LinkedIn and We Blew It Up

How Did Daymond John and Claude Silver Help Me Blow Up LinkedIn?

Facts about Brands The Suck

The 3 Types of Brands and Why Do Some Brands Suck?

LinkedIn LIVE -- what you need to know

The Big Mistakes LinkedIn LIVE is Making (and How to Fix Them)

6 Brands

How 6 Brands Unscrambled Their Brands: Key Hardboiled Facts

LinkedIn from David Brier

My 4-Month LinkedIn Marketing Experiment: The Final Verdict

The LinkedIn Secret Exposed

LinkedIn’s Secret: Human Minds, Anteaters, and the $821 Million Startup

how to generate buzz

Is Your Brand Set Up To Generate Buzz?

How to be Great — The Vital Mindset of Entrepreneurs

How To Be Great — The Vital Mindset of Winning Brands

Being a better brand leader

How To Become A Better Brand Leader in 60 Seconds

The Beatles Revolution

The Beatles Revolution (and Your Brand)

why ideas spread for real

The Simple Reason Why Ideas Spread

The actual Role of social media

The Actual Role of Social Media

2 sides to your brand

The #1 Tool Your Brand’s Not Using

Most Inspirational speech by David Brier

The Most Inspirational Speech I’ve Ever Given

Brands That Stay Small Don't Know This

Brands That Stay Small Don’t Know One Simple Fact

Talk Less. Sell more.

How to Brand, Talk Less and Sell More

Brand Intervention and Daymond John start a movement

Life One Year After Publishing My #1 Amazon Bestseller

Getting it on LinkedIn

Why Did This Video Get Over 34K Views on LinkedIn?

Seinfeld and the Frightened Turtle Brand Strategy

Does Your Brand Resemble a Frightened Turtle?

Contact David Brier

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Ready to defy gravity?

For over 4 decades, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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