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A powerful collection of branding articles by award-winning designer and rebranding expert David Brier. Perfect for CEOs, startups, brands and anyone who wants to grow their business, expand their influence, and rise above the noise.

Why Cancel Culture Thrives in Toxic Workplaces—and How to Fix It

20 Ways Word Salads are Eating Away at Your Brand’s Trustworthiness

This Famous Internal Letter from Nike Inspired My New Book on Branding

TED Talk Insights: How to Elevate Your Brand and Inspire Through Storytelling

Outsmarting Hair Care Trends: Reinventing a New Category in Hair Care?

Are these the 9 most powerful rebranding strategies to succeed in 2024?

9 Brand Strategy Hacks to Drive Growth and 5X Your Impact in 2025

Ready to Build a Bold and Compelling Brand? Here’s What You Need to Know

The Game-Changing Role That Liberated Brands in 2023 and What’s Next for 2024

Surviving a Rebrand: The Non-profit CEO Who Laughed All the Way to the Bank

Revitalizing a Legacy: The Inspiring Rebrand of a 68-year Old Non-Profit

Branding and Brand Architecture: How to Build, Grow, and Leverage Your Brand Effectively

New Video Reveals How The Best Entrepreneurs Use Freedom to Innovate

The Most Powerful Brand Strategy That Helped Me Become Elon Musk

From Physician to Entrepreneur: Using Innovation to Master Storytelling

5 Important Trends to Know as We Celebrate International Women’s Day

A Harvard Coach Speaks Out: A Candid Look At Leadership Education

Is This the Best Pitch Ever? Here’s How to Say Less and Sell More.

The Art of Storytelling: How a Private Investment Firm Broke Tradition and Won

This 38-Year-Old Recruitment Firm Reinvented Itself. How Did They Do It?

Brand Strategy 101: Why Brands Today Must Awaken Customers to Accelerate Growth

How This Company Rebrand Won by Unearthing a 70-year-old Document

Are All Leads Created Equal? 3 Criteria I Use to Determine True Leads

Tom Cruise, Top Gun’s $150 Million Opener: A Lesson in Rising Above the Noise

The Top 5 Points for the Perfect Content Marketing Plan

WHEN TO REBRAND? 5 important questions to ask when taking the leap.

The 3 Worst Branding Mistakes To Avoid as an Entrepreneur (New Video)

The Amazing Power of Client Testimonials (and How to Get Them)

How I Grew A Luxury Brand into a Multi-million Company During the Pandemic

The Best Rebrands? 4 Tech Companies That Got It Right

Why Do These 11 Powerful Rebrands Attract More New Customers?

Is Branding Dead? 6 Videos Reveal a Very Different Story

A CEO Talks about Why Branding Matters If You Want To Grow

7 Easily Missed Danger Signs of a Brand (and What To Do Instead)

Is This The Best 7-Day Checklist for Smart Business Rebels?

9 Alumni Share Why This Branding Masterclass Slays Ordinary Thinking

How Did This One CEO Build an Unstoppable Business?

How to Choose the Perfect Program to Grow Your Business

This is The Best Business Advice for Entrepreneurs

“Are We Insane?” The Perfect Question for the Perfect Rebrand

Is This Really The Encyclopedia of Branding?

The Most Important Thing to Know About Branding

3 Little Known Ways to Successfully Rebrand and Accelerate Growth

8 Examples of Business Cards That Aren’t Dead. (Your Imagination Is.)

How to Outsmart Goliaths in Your Industry: A Rebrand Case Study

If You Think Your Brand Sucks, You’re Making One of These 5 Mistakes

5 Big Logo Design Trends for 2020 to Ignore

5 Warning Signs (If You’re Planning a Brand Extension)

The Simple Branding Mistake That’s Stopping You From Being Great

Rebranding a Company: From the Dog House to Your House

7-FIGURE BRANDING SECRET: Becoming a Branding Powerhouse

How Do You Start Selling a Lot More?

How to Rebrand an Industry Revolution

Brand Video Reveals “The Day My Book Was Hijacked by a UK Designer”

How to Reclaim Your Brand (When Your Industry’s Gone to Hell)

When to Rebrand: Knowing the Signs

The 5 Biggest Rebranding Challenges, Broken Down

Knowing When to Rebrand: One Industry Learns a Big Lesson

Brand Intervention: How to Transform Your Brand into a Movement

Project Nine

Project Eight

Project Six

Project Five

Project Four

Project Two

Project One

How to Ensure Your Brand Survives That Devastating Fork in the Road

Animated Logo Design — Motion is to Branding What Salt is to Food

If You Have a Brand, You Need This Proven Skill

A Stunning Way to Convert Prospects into Customers

Rebranding New York’s Finest (Premier Landscaper)

How Do You Disrupt an Industry That’s Lost Its Way?

How to Rebrand: The Road Trip of this 70-year Old Nonprofit

NYC & The Piled High Club

From Idea to $100 Million Company in 6 Years: The CEO Behind It

The Power of Taglines: How to Have a Brand That Stands Out

3 Branding Secrets that Helped Make Kosher Food Kool

How to Market Tea When You’re Selling Coffee

How to Attract the Right Buyer in the Most Expensive Neighborhood

The 4 Traits of an Exceptional Brand

The Weird (and Inexplicable) Shit You Find When You Move Your Office

The Exact Formula I Use to Create Killer Headlines

Top 23 Most Influential People on the Value of Exceeding Expectations

Why Did 7 Athletes Create a Video Entitled BEAT THIS?

3 Secrets to Launching a Brand Revolution

The Other Important Thing Startups Forget

Reintroducing a Coffee Legend to a New Generation

Branding the Beautiful Things in Life in 56 Seconds

How to Find Your Brand’s Untold Story: A Case Study

How a Global Brand Restores Its Culture in 3 Minutes

New Video Reveals the Magic of Branding in 2 Minutes

The Strangest Branding Mistake to Avoid (When Tackling a $123 Billion Industry)

4 Videos That Changed My Life

This Last Step That Helps Brands Go Insanely Viral

Anatomy of a Winning Package Design

Revival of the Fittest (Brand New Video)

Is Your Brand a Roach Motel? (Brand Failures Explained)

How to (Finally) Capture Your Customer’s Attention

What Helped This Napa Valley Rebel Break Tradition (and Triple Sales)?

How a New Logo Reintroduced a Co-op to its 66,000 Members