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Branding and Brand Strategy for Growing Companies

Branding and Brand Strategy for Growing Companies

Branding for Restless Companies and Driven Entrepreneurs

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Rising above the noise with David Brier

Portfolio

A powerful collection of branding articles by award-winning designer and rebranding expert David Brier. Perfect for CEOs, startups, brands and anyone who wants to grow their business, expand their influence, and rise above the noise.

Is this the best billboard design ever. Probably.

Are These the 12 Best Billboard and Outdoor Ads of All Time?

Iconic Brands: Mastering the Unexpected in 2025

Master the Unexpected in 2025: The 20 Unusual Habits of Iconic Brands

David is shown here displaying his secret weapon: his copy of Rich Brand Poor Brand

Why Cancel Culture Thrives in Toxic Workplaces—and How to Fix It

Word salads are destroying your business and here's the proof.

20 Ways Word Salads are Eating Away at Your Brand’s Trustworthiness

Nike Just Do It campaign

This Famous Internal Letter from Nike Inspired My New Book on Branding

TED Talk speaker and mic

TED Talk Insights: How to Elevate Your Brand and Inspire Through Storytelling

Outsmarting Hair Care Trends: By Reinventing a New Category in Hair Care

Outsmarting Hair Care Trends: Reinventing a New Category in Hair Care?

The 9 most powerful rebranding strategies to succeed in 2024

Are these the 9 most powerful rebranding strategies to succeed in 2024?

9 Brand Strategy Hacks to Drive Growth and 5X Your Impact in 2025

9 Brand Strategy Hacks to Drive Growth and 5X Your Impact in 2025

The Compelling Brand

Ready to Build a Bold and Compelling Brand? Here’s What You Need to Know

The Game-Changing Role That Liberated Brands in 2023 and What's Next for 2024

The Game-Changing Role That Liberated Brands in 2023 and What’s Next for 2024

Lifelong Access rebrand by David Brier

Surviving a Rebrand: The Non-profit CEO Who Laughed All the Way to the Bank

Non-profit branding on iPhones

Revitalizing a Legacy: The Inspiring Rebrand of a 68-year Old Non-Profit

Self Renew Package Design by David Brier

Branding and Brand Architecture: How to Build, Grow, and Leverage Your Brand Effectively

New Video Reveals How The Best Entrepreneurs Use Freedom to Innovate

New Video Reveals How The Best Entrepreneurs Use Freedom to Innovate

The Most Powerful Brand Strategy That Helped Me Become Elon Musk

The Most Powerful Brand Strategy That Helped Me Become Elon Musk

Rising above the noise with David Brier

From Physician to Entrepreneur: Using Innovation to Master Storytelling

5 Important Trends to Know as We Celebrate International Women's Day

5 Important Trends to Know as We Celebrate International Women’s Day

leadership education exposed for what it really is

A Harvard Coach Speaks Out: A Candid Look At Leadership Education

best pitch as done by Don Draper

Is This the Best Pitch Ever? Here’s How to Say Less and Sell More.

The art of storytelling as shown by too many post-it notes

The Art of Storytelling: How a Private Investment Firm Broke Tradition and Won

First Search Rebrand on iPhone

This 38-Year-Old Recruitment Firm Reinvented Itself. How Did They Do It?

Brand Strategy 101: Why Brands Today Must Awaken Customers to Accelerate Growth

Brand Strategy 101: Why Brands Today Must Awaken Customers to Accelerate Growth

the Company Rebrand shown on a wearable

How This Company Rebrand Won by Unearthing a 70-year-old Document

Are CEOs ask, "Are All Leads Created Equal?"

Are All Leads Created Equal? 3 Criteria I Use to Determine True Leads

Tom Cruise and James Corden

Tom Cruise, Top Gun’s $150 Million Opener: A Lesson in Rising Above the Noise

The Perfect Content Marketing Plan by David Brier

The Top 5 Points for the Perfect Content Marketing Plan

When to rebrand and how a company did it

WHEN TO REBRAND? 5 important questions to ask when taking the leap.

New Video covers 3 Branding Mistakes

The 3 Worst Branding Mistakes To Avoid as an Entrepreneur (New Video)

How to Get Quality Client Testimonials

The Amazing Power of Client Testimonials (and How to Get Them)

Luxury Brand Advertising Campaign for Nimbl_Social_Distancing

How I Grew A Luxury Brand into a Multi-million Company During the Pandemic

Today we discuss the best rebrands in technology 2021

The Best Rebrands? 4 Tech Companies That Got It Right

Powerful brands and their ability to get more new customers

Why Do These 11 Powerful Rebrands Attract More New Customers?

Is Branding dead by David Brier

Is Branding Dead? 6 Videos Reveal a Very Different Story

Why Branding Matters to an Australian Company

A CEO Talks about Why Branding Matters If You Want To Grow

The danger signs of a brand exposed

7 Easily Missed Danger Signs of a Brand (and What To Do Instead)

7-day checklist from Fat Company

Is This The Best 7-Day Checklist for Smart Business Rebels?

Bradning Masterclass students speak out 2

9 Alumni Share Why This Branding Masterclass Slays Ordinary Thinking

How Did This One CEO Build an Unstoppable Business?

How Did This One CEO Build an Unstoppable Business?

the best program to grow your business

How to Choose the Perfect Program to Grow Your Business

The Best Business Advice for Entrepreneurs

This is The Best Business Advice for Entrepreneurs

The Artistic License to Create The Perfect Rebrand

“Are We Insane?” The Perfect Question for the Perfect Rebrand

The Encyclopedia of Branding on YouTube

Is This Really The Encyclopedia of Branding?

Brand Relevance: The Most Important Thing to Know About Branding

The Most Important Thing to Know About Branding

Even more ways to Successfully Rebrand Using Cookies

3 Little Known Ways to Successfully Rebrand and Accelerate Growth

Amazing Business Cards by David Brier

8 Examples of Business Cards That Aren’t Dead. (Your Imagination Is.)

Cocoon Rebrand by David Brier

How to Outsmart Goliaths in Your Industry: A Rebrand Case Study

Your brand sucks basic diagram

If You Think Your Brand Sucks, You’re Making One of These 5 Mistakes

Coco Cola and 5 Big Logo Design Trends for 2020

5 Big Logo Design Trends for 2020 to Ignore

the perfect brand extension

5 Warning Signs (If You’re Planning a Brand Extension)

Simple Branding Mistake avoided for 7 Day Glow

The Simple Branding Mistake That’s Stopping You From Being Great

Rebranding a Company: Woof! Woof!

Rebranding a Company: From the Dog House to Your House

Converting prospects to Customers and the elves who make it possible

7-FIGURE BRANDING SECRET: Becoming a Branding Powerhouse

Start Selling a Lot More Community branding

How Do You Start Selling a Lot More?

iPhone branding and sales

How to Rebrand an Industry Revolution

Brand Video Notes

Brand Video Reveals “The Day My Book Was Hijacked by a UK Designer”

How to Reclaim Your Brand

How to Reclaim Your Brand (When Your Industry’s Gone to Hell)

Black Sheep Rebrand by David Brier

When to Rebrand: Knowing the Signs

Rebranding challenges shown on an iPhone

The 5 Biggest Rebranding Challenges, Broken Down

External Signage, when to rebrand, edtechdigest and David Brier

Knowing When to Rebrand: One Industry Learns a Big Lesson

Brand Intervention and a Book owner start a movement

Brand Intervention: How to Transform Your Brand into a Movement

Project Nine

Project Nine

Project Eight

Project Eight

Project Six

Project Six

Project Five

Project Five

Project Four

Project Four

Project Two

Project Two

Project One

Project One

Unleashing your untold story

How to Ensure Your Brand Survives That Devastating Fork in the Road

motion and animation

Animated Logo Design — Motion is to Branding What Salt is to Food

Rebranding an Executive Coach

If You Have a Brand, You Need This Proven Skill

converting prospects into customers

A Stunning Way to Convert Prospects into Customers

Rebranding Collage for Steve Griggs

Rebranding New York’s Finest (Premier Landscaper)

PR and branding

How Do You Disrupt an Industry That’s Lost Its Way?

The Rebrand of a Non-profit

How to Rebrand: The Road Trip of this 70-year Old Nonprofit

New York City Deli Branding by David Brier

NYC & The Piled High Club

Branding a tech company

From Idea to $100 Million Company in 6 Years: The CEO Behind It

SECRET SAUCE

The Power of Taglines: How to Have a Brand That Stands Out

Branding Secrets: The Citron and Rose Logo Letterpressed

3 Branding Secrets that Helped Make Kosher Food Kool

Tea and Coffee Branding

How to Market Tea When You’re Selling Coffee

Branding and Rebranding for Montecito

How to Attract the Right Buyer in the Most Expensive Neighborhood

Exceptional Brand -- How to Rebrand

The 4 Traits of an Exceptional Brand

Weird Shit and Moving the Office

The Weird (and Inexplicable) Shit You Find When You Move Your Office

Killer Headline -- Italian example

The Exact Formula I Use to Create Killer Headlines

Exceeding Expectations: 23 brilliant minds weigh in

Top 23 Most Influential People on the Value of Exceeding Expectations

Branding Sports and Athletics

Why Did 7 Athletes Create a Video Entitled BEAT THIS?

Exceptional Portfolio logo

3 Secrets to Launching a Brand Revolution

Soulfully Sweet Rebranding

The Other Important Thing Startups Forget

Dunn Brothers Coffee package design

Reintroducing a Coffee Legend to a New Generation

Branding the Beautiful Things in Life in 56 Seconds

Branding the Beautiful Things in Life in 56 Seconds

How to Find Your Brand's Untold Story: A Case Study

How to Find Your Brand’s Untold Story: A Case Study

How a Global Brand Restores Its Culture in 3 Minutes

How a Global Brand Restores Its Culture in 3 Minutes

Video answers "What is Branding?"

New Video Reveals the Magic of Branding in 2 Minutes

Landmark Performance cards and CD

The Strangest Branding Mistake to Avoid (When Tackling a $123 Billion Industry)

4 Videos that changed my life: Confessions of a Branding Man

4 Videos That Changed My Life

Branding and Package Design

This Last Step That Helps Brands Go Insanely Viral

Yummy Yummy in my Tummy

Anatomy of a Winning Package Design

How to brand water (video still)

Revival of the Fittest (Brand New Video)

Is Your Brand a Roach Motel? (Brand Failures Explained)

Is Your Brand a Roach Motel? (Brand Failures Explained)

Defiance Fuel Poster Design

How to (Finally) Capture Your Customer’s Attention

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Ready to defy gravity?

For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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