All leads are not created equal. In fact, some leads are actually quite bad for your business and morale. If you're not careful, you can end up wasting a lot of time and money on leads that don't convert into sales, growth, and lasting relationships. So how do you determine which leads are worth pursuing? This was the question I was struggling with for the Brand Intervention ...
Are All Leads Created Equal? 3 Criteria I Use to Determine True Leads
