Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
All leads are not created equal. In fact, some leads are actually quite bad for your business and morale. If you're not careful, you can end up wasting a lot of time and money on leads that don't convert into sales, growth, and lasting relationships. So how do you determine which leads are worth pursuing? This was the question I was struggling with for the Brand Intervention ...
It's vital when you hear "brand expert" to know how to tell the real from the charlatan. Unfortunately, the term "expert" is commonly a self-proclaimed status with little evidence to back it up. So how do you tell? The Title "Brand Expert" Isn't a Fact. It's Someone's Conclusion. I was reading an article in a respected business publication with a headline that started with the author ...
I hate posts that offer a 7-day checklist. Why? Because 98% of the time, they're written to give us some shortcut hack, rather than empowering us to think for ourselves and problem-solve intelligently. Every 7-Day Checklist I've Seen Overlooks This Those who look only at the numbers and lose sight of what made those numbers come into existence (in other words, the relationships, the excellent ...
This branding masterclass slays ordinary thinking because "ordinary thinking" no longer works in business and staying ahead. (That's not me talking. That's the alumni who have gotten as much as a 2,333% ROI on their tuition.) Ordinary is vanilla ice cream. Extraordinary is the same vanilla ice cream, presented in a different way: with roasted pecans, Belgian hot chocolate, hazelnut cream ...
How vital is the importance of branding? Just ask Steve Griggs, one of New York City's premier landscapers who is now a regular on Bravo's hit TV series, Backyard Envy. Or Derek De Vette who is at the top of his game as a premier PR expert and event producer for some of the world's top companies. Or Karen Miller who's doubled their lifestyle brand, a premium dog food business, in 10 ...
