How brands outshine, outlast and outperform their competition
Exceptional brands aren't born, they're made. Let me explain. “The best way to be missed when you're gone is to stand for something when you're here.” “Quit or be exceptional. Average is for losers.” “Sure, ideas that spread win. But ideas that don’t get spoken always fail.” The above quotes by Seth Godin are a few of my favorites. Seth has a knack for summarizing important human ...
“Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves.” Steve Jobs, Founder of Apple What you're about to read features 23 world-class entrepreneurs. At least 4 of them are billionaires. At least 8 of them are NY Times Bestselling authors. Collectively, they have over 23 million Twitter followers. And they ...
“The one who follows the crowd will usually go no further than the crowd. The one who walks alone is likely to find himself in places no one has ever been before.” Albert Einstein Authenticity. It’s best when it’s real. When reorienting a brand and clarifying their core reason for being, companies are too often satisfied with a shallow exploration, settling on empty cliches when they should ...
"The greatest enemy of knowledge is not ignorance but the illusion of knowledge." Stephen Hawking Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death? Some companies think it's how deep one's pockets are. But Microsoft, with its deep pockets, has proven time and again that this isn't true (their Zune MP3 being one of the most notable). ...
Companies will at some point come to that milestone known as "the rebrand." For some, it happens early on once they've discovered who they really are while with others, it occurs after many years of having grown (or outgrown) their brand. Then and Now You'll discover that some brands go along an evolutionary track that one could basically follow. (Personally, I am not a fan of the current Pepsi ...
