83 WAYS OUR CLIENTS DEFIED GRAVITY
BEFORE & AFTER
“One of the best branding minds and talents in business today.” Joanna Vargas, New York City celebrity skin care expert.
TRANSFORMING A BRAND from one level to another is always a challenge demanding observant, insight and a willingness to challenge norms. It is always an exciting endeavor to take a brand and help it fulfill its full potential, to help it rise above what’s expected and to move it into the realm of what is unexpected and dynamic.
Want to see some in-depth case studies? Here are some outstanding examples:
- 27 Years at Nike: “What I Learned about Branding”
- Milestone Systems: How an INC 5000 Company Got it Right
- How a New Logo Helped a Co-op Reintroduce Itself to its 66,000 Members
- Accessory Snobs Rebrand: How the Wrong Logo Nearly Destroyed my Marriage
- Coco Polo Chocolate: Chocolate Makeover at the Fancy Food Show
- City of Osceola: 12.3 Billion Reasons Tourism Branding Makes Sense (the branding of a city)
- Glob Colors: Oscar Night, Prom Disasters and Rebranding
- The Strangest Branding Mistake to Avoid (When Tackling a $123 Billion Industry)
- and no list would be complete without How to Rebrand: 19 Questions to Ask Before You Start
Brand Identity
“David Brier is brilliant with branding.” Daymond John, CEO of FUBU, branding expert, investor and star on Shark Tank.
BRAND IDENTITY gives life to a brand, whether it’s a service, a product, a city, a cultural event. There are certain principles that work, no matter which of these it is. When you understand this, you’re way ahead of the game, “Cookie cutters are for baking, not branding.”
Package Design
“David makes it his mission to make yours the one they remember.” Roshini Rajkumar, Keynote Speaker, Radio Host, Communication Coach, Author of Communicate That!
PACKAGE DESIGN is one of the most embracive forms of branding, giving shape, form and personality to something people will hold, keep or give to others as a gift. It becomes a three-dimensional representation of a brand where the smallest details tell the biggest stories to the consumer. It is the bridge between the outer world and the inner world of a package. Done well, that bridge is successfully crossed. Done poorly and it’s where brands die a lonely death never traversing that bridge of promise.
Technology Branding
“David and I go a long way back. He helped me build an INC 500 technology company which I later sold. I was retired for 5 days and decided to start my fifth IT company: KnowBe4. David is an incredible resource for branding and marketing. He and I created the name and positioning for KnowBe4, and we are growing well over 100% per year. The man is worth his weight in gold.” Stu Sjouwerman, CEO, KnowBe4.
TECHNOLOGY BRANDING can be one of the dullest categories when put into the wrong hands. Yet, in the right hands, it’s magic. Frankly, Stu said it all.
Tourism Branding
“David Brier knows how to help give you an edge in the marketplace.” Dan Schawbel, Personal Branding Guru & New York Times bestselling author.
TOURISM BRANDING is its own specialized area of branding since it’s giving a personality to an entire community with many different aspects that each need to work together while simultaneously standing alone, like a choir wherein each voice is its own work of art. Yet when sung in harmony, it becomes something entirely new and fresh.
