Getting in the press.
It’s always an honor to be respected by your peers and a nice pat on the back when the press finds value in your hard work, talent, skills, and insights.
Some of the most respected publications have written about, interviewed and showcased me and the work I’ve done with my clients.
Here are a few I thought you’d find valuable and helpful in growing your brand.
What’s in a Brand: A Step-by-Step Guide to Defining a Winning Online Identity “There are currently over 8,000 books available on Amazon about branding,” shares branding strategist David Brier. “That many opinions mean something is being overlooked or people are collectively not understanding.” To clear up the confusion, we spoke to Brier, founder of Rising Above the Noise and Leonard Kim of Influence Tree to break down the concept of a brand for you, along with Ben Matthews, Adobe Spark’s Director of Design. You’re in good hands with these three. Kim is recognized by Forbes, Inc., and Entrepreneur as a Top Marketing Influencer and Brier is ranked #3 worldwide on Klout for branding, among other accolades….
What Is Branding? This Thought-Provoking Video Tells You in Just 2 Minutes “What is branding? You could spent a thousand years reading a million books on the subject. Or you could watch the two-minute video below, which tries to capture its fundamental essence.”
12 Reasons Great Brands Are Like Great Lovers “Why is branding so passionate? How come brand envy carries such a resemblance to lover jealousy? And why does a successful product launch bring that euphoric feeling often associated with young infatuated love?” asks branding expert David Brier on Fast Company.
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What’s In A Brand? How To Define Your Visual Identity A bad first impression is hard to shake, especially when you’re competing against millions of contenders online. Princeton researchers found that within 0.1 seconds, people form judgments about the likeability, trustworthiness, competence, attractiveness, and aggressiveness of faces in photos they were shown. What judgement will people form about your brand in the first 0.1 second of exposure?
Watch Oddly Satisfying Animations of Logos Coming to Life “Compiling a series of animated logos from various animators, David Brier uploaded a two-minute video that brings colorful logos and brands to life…. See the clever animations below that will have you wishing all logos could move.”
Infographic: Brands We Love vs. Brands We Hate “Branding expert David Brier recently created a couple of ‘short but powerful’ Venn Diagrams for an article he wrote for Fast Company that neatly illustrate why consumers adore some brands while detesting others. According to these diagrams, a good brand experience is made up of three elements—“Help,” “Expectation” and “Observation”—which in turn give rise to three other positive qualities, namely “Anticipation,” “Initiative” and “Insight.” Naturally, the brands that we cannot stand would be found to be lacking in these characteristics—find out more about how to “crack the code” of creating a brand people love here.
Minimalist Video Emphasizes the Power of Ideas in Branding and in Life “The designer and branding specialist is back with a video that explains the power of ideas in branding, business and in life.”
15 Free E-Books That Will Help You Be a Better Entrepreneur (at the top of the list in the #2 position is my eBook, “The Lucky Brand”) “Brand marketing is essential to all businesses. This book provides outlines for 10 branding strategies to help your business stand out from the rest and attract more customers.”
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If there’s anyplace you’ve seen me in the press that isn’t here, please drop us a line and let me know. 😉