Videos are an integral part of Brand Storytelling. To sell faster. To connect quicker.
More videos and their content have been uploaded to YouTube in 60 days than the three major US networks created in 60 years.
Show Me a Video. Tell Me a Story.
Each story is different, each audience is different, and each brand has its own personality.
Steven Spielberg said, “I’ve tried to make every single movie as if it was made by a different director because I’m very conscious of not wanting to impose a consistent style on subject matter that is not necessarily suited to that style. So I try to re-invent my own eye every time I tackle a new subject.”
Below are two groupings of videos:
- Videos that show the power of story and branding
- Videos That Helped Clients Change Minds and Behavior — The Untold Stories
The Power of Brand Storytelling to Change Minds
What is Branding?
R.O.I. (Return On Ingenuity)
Exceeding Expectations: What Smart Brands Know
What is Innovation?
Tina Turner. Michael Jackson. Beyonce. Bruno Mars. The power of motion
Brand Storytelling That Changed Minds and Opened Eyes
Defiance Fuel — 100% Close Rate Amongst Athletes
(Read the backstory on the video here and the full branding story here)
Undew Skin Care — Beauty and 56 seconds
(Read the full story here)
Helping a Nonprofit Reclaim Its Voice and Attract a New Generation
Breaking into a Billion-dollar Industry
(Read the remarkable rebrand and case study here)
American Dance Institute — Transforming a 25-year-old Institution
(Read the full story here)
Landmark Performance Group — “The Most Impactful Video I’ve Ever Seen”
(Read the full story here)
Dunn Brothers Coffee
(Read the full story here)
La Prairie Group (luxury skincare)
(Read the full story here)
Unleashing The Power of Brand Storytelling
Each of these companies leveraged the power of brand storytelling: a rebellious attitude, street smarts, professionalism, and an unmistakable voice that resonated within their space.
Here’s a brief overview of how this is achieved:
To master your market and own the competition, there are three essential skills you must master:
1. You need to disrupt
2. You need to reframe
3. You cannot use the language of the old to introduce the new
Stuck on your brand story?
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