Videos have become an integral part of telling the brand story.
For example, few realize the impact of YouTube as a search engine and a place to acquire/share information.
It’s been reported 100 hours of video get uploaded to YouTube every minute.
More videos and their content have been uploaded to YouTube in 60 days than the three major US networks created in 60 years.
Show Me a Video. Tell Me a Story.
Each story is different, each audience is different, each brand has its own personality.
That’s part of the journey and the excitement.
Below are a few videos in different styles. As the great director Steven Spielberg said, “I’ve tried to make every single movie as if it was made by a different director, because I’m very conscious of not wanting to impose a consistent style on subject matter that is not necessarily suited to that style. So I try to re-invent my own eye every time I tackle a new subject.”
Below are a few groupings of videos:
- Videos to stir your imagination and open one’s mind
- Videos That Helped Clients Change Minds and Behavior — The Untold Stories
- TV Interviews with David Brier
- Videos on specific brands
- Humorous videos on the topic of branding
Videos to stir the imagination
What is Branding?
R.O.I. (Return On Ingenuity)
Exceeding Expectations: What Smart Brand Know
What is Innovation?
9 Questions Every Business Needs to Ask
Helping Words Speak for Themselves
Videos That Helped Clients Change Minds and Behavior
Defiance Fuel
(Read the backstory on the video here and the full branding story here)
American Dance Institute
(Read the full story here)
Undew Skin Care
(Read the full story here)
Landmark Performance Group
(Read the full story here)
Dunn Brothers Coffee
(Read the full story here)
Exceptional Portfolio (Online investing)
(Read the full story here)
La Prairie Group (luxury skin care)
(Read the full story here)