To hear some CEOs, one might think there were no different types of brands. Nothing could be further from the truth.
Recently, I outlined the 4 types of entrepreneurs I’ve encountered in four decades of helping businesses grow and building brands, generating over $7 billion in revenue worldwide.
Businesses that don’t nail this end up choosing the wrong business partners.
This leads to choosing the wrong customers to serve.
As a result, they miss the best (and smartest) way to use their assets for rapid and effective growth of their brands, their company, and their ability to truly make a difference.
The 4 Types of Brands: The Vital Question
Leading brands have one thing in common: they seek survival and growth.
Despite that, companies and brands approach growth, opportunity, leverage, and expansion in various different ways.
Some are smart, and others are very slow and not nimble enough to maximize opportunities.
So the real question to be answered becomes:
Which type of brand are you?
And this directly corresponds with the amount of future each type of brand takes ownership of.
Unless you answer this, you won’t be able to play to your strengths.
When you have honestly answered this, you open the doors to:
- Choose the right opportunities
- Choose the right clients and customers to best serve
- Choose the right partners, and
- Know your next step up the ladder (if your current pathway isn’t getting you the results in enough quantity and quality to satisfy your objectives)
Which of the 4 Different Types of Brands Are You?
The four types of brands:
- The Coaster Brand, opportunity comes to them (or it doesn’t)
- The Cautious Brand (very moderate use of resources, protecting existing resources)
- The Restless Brand (proactive, all-in, actively seeks opportunity)
- The Rebel Brand (attains growth through innovation)
Remember: each of the 4 different types of brands corresponds directly with the amount of future each one owns. The more future, the more it survives; the more the brand stands out, the more it can adapt and serve its customers.
The Coaster Brand
Coaster brands coast along. They don’t seek out opportunities; things kind of “happen,” and for some, that works. This style and approach are more focused on what’s in front of us right now.
The Cautious Brand
Cautious brands operate on the principle “resources are limited,” and thus, we have “be cautious.” This is slightly focused on the future, but conservatively so, since ”you never know.”
The Restless Brand
Restless brands operate more on the idea that there are many opportunities and use whatever resources are there to achieve those objectives. This is more focused on what’s next, what more can be achieved, and generating growth through personal action and conviction.
The Rebel Brand
Rebel brands not only seek out opportunities that can be seized but look for opportunities that, with some refinement, can be the best of all worlds. This is the rebel, the artist, the non-conformist embracing all that’s possible in the future (even at the apparent sacrifice of the present).
Isolating who you are and how you approach growth will determine whether you grow quickly, slowly, or not at all.
WHENEVER YOU’RE READY, HERE ARE 4 WAYS I CAN HELP YOU:
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