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Branding and Brand Strategy for Growing Companies

Branding and Brand Strategy for Growing Companies

Branding for Restless Companies and Driven Entrepreneurs

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Rising above the noise with David Brier

The 3 Worst Branding Mistakes To Avoid as an Entrepreneur (New Video)

Reading Time: 2 minutes
New Video covers 3 Branding Mistakes

I finally was able to collect 3 of the worst branding mistakes I see entrepreneurs make in this brand new video.

And these 3 tips are short and powerful, kind of like Danny DeVito but without the neck strain.

Like many entrepreneurs who started their own companies, I’ve had to wear multiple hats.

One of those hats is that of the CEO and the other is the “Slayer of the Mundane” hat.

While they are both very important roles, they also come with their own unique set of challenges.

The office weighs in on the worst branding mistakes

Which of these 3 worst branding mistakes are you struggling with?

The hardest part about being a CEO is making decisions for the business which affect others around you; however, one thing that does make it easier is having your branding nailed down and not falling for the attractive “shiny object du jour” tactics that seem to come almost hourly on whatever your favorite social channel happens to be.

In this video, I discuss 3 of the worst branding mistakes entrepreneurs make when managing their brand and how they can avoid these pitfalls so you too can build a strong brand built to be a skyscraper and not merely a two-story apartment.

We all know that branding is important, and sometimes it’s easy to make a few mistakes and end up with an ineffective brand.

In this blog post, I’ve discussed 3 of the worst branding mistakes you could make – from positioning yourself as a “shopping list item” to chasing fame and overlooking your legacy to choosing the wrong “crutch” that will factually weaken your brand.

If these sound like something you want to avoid at all costs, let’s talk.

From creating a brand strategy as a recognizable company to selling products or services, it all needs to gel much more than that the hair in a boy band from the 1980s.

Which one of these worst branding mistakes concerns you the most?

Related articles:

What Awesome Lesson Did Matthew McConaughey Teach Me About Branding?

Are All Leads Created Equal? 3 Criteria I Use to Determine True Leads

How This Company Rebrand Won by Unearthing a 70-year-old Document

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For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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