You’re not going to believe this, but you can’t just sell people on your product anymore. It’s not enough. It requires a powerful brand strategy based on something brand new. I explain below.
People are smarter than ever before and they know when something is a scam, a gimmick, or some pitch.
People need to be convinced that what you have is the best option for them, so it needs to be more than just an offer of some sort.
OK, David. Sounds good. How?
A Powerful Brand Strategy: Multiple Vantage Points
The only way someone will buy from you is if they feel like they’ve been given Multiple Vantage Points (MVPs) and new options in order to come to new conclusions, and thus make their decision easier.
This is why branding matters now more than ever before because branding, done right and truthfully, opens minds, eyes, and hearts — all of which need to exist before any prospect will trust you enough to open their wallets.
You’re Not Going to Find a Better Way to Get Your Message Across
Stop insulting prospects (and losing market share) by using old, antiquated methods to introduce them to your offer.
These old approaches make several core sales mistakes:
- Selling instead of helping.
- Talking instead of listening, and
- Reciting old ideas instead of talking about new realities.
No company existing today can afford to make these mistakes.
This is why I invite you to sort this out with your brand today.
How? By jumping on a short introductory Zoom call with me, not someone else in my team. Me.
I’ll go over the importance of Multiple Vantage Points so your prospects demand new solutions from you.
That means they’ll graduate to becoming new clients and customers of yours.
A Powerful Brand Strategy Based on 7 Decades of Million-dollar Investments and Billions in Sales
Recently I spoke with Silicon Valley multi-million-dollar dealmaker and NY Times bestselling author of Pitch Anything and Flip The Script Oren Klaff on his Dealmaker podcast.
We spoke for an hour.
Within that time, a man who’s responsible for hundred-million deals realized something new about branding.
We uncovered this powerful brand strategy that every business can start using RIGHT NOW to build their brand relevance and close more deals.
If you’re wondering how to put this to use for your brand, I invite you to jump on a short introductory Zoom call with me, not someone else in my team. Me.