Have you ever wondered “how to craft an offer”?
I believe that challenging times can result in us coming back stronger and more focused than before we were “tested.”
Especially during challenging times.
Restaurants have done it.
Movie theaters have done it.
Seminar companies have done it.
Now is your chance.
For Some, Quarantine Was a Prison. For Me, It Was a (Good) Challenge
A few weeks ago, I ended up doing a different style of One Minute Wednesdays starting with a Gary Vaynerchuk challenge since I didn’t interrupt as much as Gary.
Then, last week it was my birthday interview.
All because the quarantine forced me to do things since I was not around town shooting video with my videographer.
So I had to get inventive. I had to look at what I could do.
Continuing in this series, this week, I discuss “declumping” with myself and how it has nothing to do with soup (in a very NYC Italian persona I grew up around) and everything to do with business, all over a cup of coffee:
How to Craft an Offer?
The entire “declumping” concept came up when I spoke with Cleo Eleftheriades during an in-depth interview that aired in NYC, London and Europe, and Asia. I cover that fully in this interview.
“Declumping” is the art and science of rebuilding businesses by taking them apart.
In the video I did with Cleo, we discussed “declumping” completely and how it applies to the travel and event industry to rebuild itself.
Because if there was any industry hit harder, it was the travel and event space.
Yet the same principle will help any business accelerate its recovery.
Too Many Businesses Have Baggage, A Lot of Unnecessary Baggage
They’ve done business “like this” for years.
That is officially over.
Adopt a culture of change:
- Embrace the new.
- Pivot fast.
- Act now and then evaluate results (too many companies are trying to predict results before they act. Total fail as an approach and a culture).
Here’s to YOU and your business recovering super fast.
