No more excuses. That’s the most common trait you find amongst those who excel. In fact, I dedicated an entire One Minute Wednesday to this topic.
“It’s every company’s job to determine whether they have a brand or merely an idea. This applies to the single person as well as to an organization.”
Dream Are Great. Achievement is Better. The “No More Excuses” Model
The idea is the dream.
Having something the world may embrace is the dream.
Turning that dream into a brand is the reality.
When you win big.
When the world takes notice.
When you move from 2-dimensional dreams into 3-dimensional achievement.
Finish What You Started
A product or service without a great brand presence is merely “a good idea” in search of one day hoping to become a great brand.
(A brand is so much more than a mere brand story; a brand is multifaceted. How does it talk? How does it walk? What’s it look like when it gets up in the morning?)
A brand doesn’t just happen.
That’s why I say “finish what you started.”
How It Works
You MUST put as much love and energy into your brand’s visual story and language story as you did conceiving it and perfecting it for it to become a brand people actually give a damn about.
- No shortcuts.
- No hacks.
- No illusions of “but we’re different, people will telepathically get why we matter.”
- No excuses.
Nope. You need to give enough of a damn before anyone else will.
Contrary to Hollywood scripts and get-rich-yesterday schemes, branding takes work and is remarkably rewarding.
Because a brand connects people.
It’s not in for the “quick buck” and respects and embraces the long game of business, credibility, and the very essence of relationships themselves.
But that only happens when you give a damn and “finish what you started.”
A new decade is upon us and it’s time to rise above the noise.