Every business today looks for “the killer sales strategy.”
Well, here’s a sales strategy you’ve never heard before.
I find it very very peculiar that there’s only one industry in the world that seems to have a vote on whether or not they can actually accept you and me based on something called “pre-existing conditions.”
Now that industry, the Insurance industry, says, “Well, your pre-existing conditions blah, blah, blah, blah…”
And then, they get to choose to opt you out, based on some corporate BS.
In this week’s One Minute Wednesday, I tell you what nobody is telling you about this farce, and how to use to build relationships and not hide from responsibility.
Sales Strategy and the Pre-existing Condition
Have you ever noticed, every business exists on the basis of people having pre-existing conditions?
- Someone dislikes this.
- They weren’t happy with that.
- They wanted to change that.
- They didn’t like their shape.
- They didn’t like their height.
- They didn’t like the speed at which their car went.
- Or they didn’t like whatever…
These are all “pre-existing conditions” that they want — when they’re coming to you and me as a business,
they want to change that “pre-existing condition.”
They want to shift that. They want to go from here to there.
And so when I actually am dealing with companies and they have this and they say, ”Oh, well, you know, we’re here to solve blah-de-blah-de-blah-blah.”
The Ultimate Sales Strategy
KNOW that every business prospect you deal with has a “pre-existing condition” of one sort or another.
I LOVE helping my clients take a “pre-existing condition” and to just become the answer, become “the cure” for that pre-existing condition that their customers reached out for.
That’s what all great brands do.