Every business today looks for “the killer sales strategy.”
Well, here’s a sales strategy you’ve never heard before.
I find it very very peculiar that there’s only one industry in the world that seems to have a vote on whether or not they can actually accept you and me based on something called “pre-existing conditions.”
Now that industry, the Insurance industry, says, “Well, your pre-existing conditions blah, blah, blah, blah…”
And then, they get to choose to opt you out, based on some corporate BS.
In this week’s One Minute Wednesday, I tell you what nobody is telling you about this farce, and how to use to build relationships and not hide from responsibility.
Sales Strategy and the Pre-existing Condition
Have you ever noticed, every business exists on the basis of people having pre-existing conditions?
- Someone dislikes this.
- They weren’t happy with that.
- They wanted to change that.
- They didn’t like their shape.
- They didn’t like their height.
- They didn’t like the speed at which their car went.
- Or they didn’t like whatever…
These are all “pre-existing conditions” that they want — when they’re coming to you and me as a business,
they want to change that “pre-existing condition.”
They want to shift that. They want to go from here to there.
And so when I actually am dealing with companies and they have this and they say, ”Oh, well, you know, we’re here to solve blah de blah de blah blah.”
The Ultimate Sales Strategy
KNOW that every business prospect you deal with has a “pre-existing condition” of one sort or another.
I LOVE helping my clients take a “pre-existing condition” and to just become the answer, become “the cure”
for that pre-existing condition that their customers reached out for.
That’s what all great brands do.