Rebranding

Rebranding is inevitable for companies. There’s the smart way, and there’s the costly way. Here is a treasure trove of case studies they don’t talk about at Harvard.

The Fatal Mistake CEOs Make with Cutting-Edge Tech

Valentine’s Day Special: The Perfect Rebrand and Why Nobody Knows the Truffles I’ve Seen

Rebranding Without Guts Is Just Expensive Window Dressing

Is the New Jaguar Logo and Its Disastrous Rebrand the New Bud Light Train Wreck?

This Famous Internal Letter from Nike Inspired My New Book on Branding

Rebranding for Good? Elevating Nonprofits to New Heights

Outsmarting Hair Care Trends: Reinventing a New Category in Hair Care?

The Best Branding Method I Know: Tips for Nathan Barry’s Upcoming Rebrand

Are these the 9 most powerful rebranding strategies to succeed in 2024?

The Ultimate Guide to Rebranding: 
Tips from 
11 Companies 
Who Got It Right

Surviving a Rebrand: The Non-profit CEO Who Laughed All the Way to the Bank

Revitalizing a Legacy: The Inspiring Rebrand of a 68-year Old Non-Profit

Branding and Brand Architecture: How to Build, Grow, and Leverage Your Brand Effectively

The 14-week Rebrand That Disrupted The $152 Billion Cybersecurity Industry

Why Small Businesses Fail: The #1 Branding Mistake Responsible for Business Failure

The Art of Storytelling: How a Private Investment Firm Broke Tradition and Won

This 38-Year-Old Recruitment Firm Reinvented Itself. How Did They Do It?

Brand Strategy 101: Why Brands Today Must Awaken Customers to Accelerate Growth

How This Company Rebrand Won by Unearthing a 70-year-old Document

WHEN TO REBRAND? 5 important questions to ask when taking the leap.

Is This the Worst Rebrand Decision in Sports History?

The Best Rebrands? 4 Tech Companies That Got It Right

Why Do These 11 Powerful Rebrands Attract More New Customers?

A CEO Talks about Why Branding Matters If You Want To Grow

How Did This One CEO Build an Unstoppable Business?

“Are We Insane?” The Perfect Question for the Perfect Rebrand

3 Little Known Ways to Successfully Rebrand and Accelerate Growth

The Ugly Side of Rebranding (How to Save Money and Your Company at the Same Time)

How to Outsmart Goliaths in Your Industry: A Rebrand Case Study

5 Big Logo Design Trends for 2020 to Ignore

The Simple Branding Mistake That’s Stopping You From Being Great

Rebranding a Company: From the Dog House to Your House

How to Rebrand an Industry Revolution

When to Rebrand: Knowing the Signs

The 5 Biggest Rebranding Challenges, Broken Down

How Your Brand Can Explode Using Netflix’s Growth Strategy

Knowing When to Rebrand: One Industry Learns a Big Lesson

Rebranding New York’s Finest (Premier Landscaper)

How Do You Disrupt an Industry That’s Lost Its Way?

How to Rebrand: The Road Trip of this 70-year Old Nonprofit

How Do You Speak the Language of The Customer?

3 Branding Secrets that Helped Make Kosher Food Kool

How to Market Tea When You’re Selling Coffee

The 5 Types of Rebrands — Which One Are You?

3 Secrets to Launching a Brand Revolution

How to Look at Food (so it sells like wildfire)

IS YOUR BRAND A ME-TOO BRAND?

The Other Important Thing Startups Forget

Reintroducing a Coffee Legend to a New Generation

What Helped This Napa Valley Rebel Break Tradition (and Triple Sales)?

27 Years at Nike: “What I Learned about Branding”

How To Rebrand: 19 Questions To Ask Before You Start