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Rising above the noise with David Brier

Rebranding

Rebranding is inevitable for companies. There’s the smart way, and there’s the costly way. Here is a treasure trove of case studies they don’t talk about at Harvard.

Why Small Businesses Fail by David Brier

Why Small Businesses Fail: The #1 Branding Mistake Responsible for Business Failure

The art of storytelling as shown by too many post-it notes

The Art of Storytelling: How a Private Investment Firm Broke Tradition and Won

Recruitment Firm Reinvented Itself

This 38-Year-Old Recruitment Firm Reinvented Itself. How Did They Do It?

awaken customers with a fantastic idea

Brand Strategy 101: Why Brands Today Must Awaken Customers to Accelerate Growth

The company brand secret handshake

How This Company Rebrand Won by Unearthing a 70-year-old Document

When to rebrand and how a company did it

WHEN TO REBRAND? 5 important questions to ask when taking the leap.

worst rebrand ands its effect on sports fans

Is This the Worst Rebrand Decision in Sports History?

Today we discuss the best rebrands in technology 2021

The Best Rebrands? 4 Tech Companies That Got It Right

Powerful brands build businesses

Why Do These 11 Powerful Rebrands Attract More New Customers?

Why Branding Matters to an Australian Company

A CEO Talks about Why Branding Matters If You Want To Grow

Guitar Player for Branding

How Did This One CEO Build an Unstoppable Business?

The Artistic License to Create The Perfect Rebrand

“Are We Insane?” The Perfect Question for the Perfect Rebrand

Even more ways to Successfully Rebrand Using Cookies

3 Little Known Ways to Successfully Rebrand and Accelerate Growth

Ugly side of rebranding sleazy dude

The Ugly Side of Rebranding (How to Save Money and Your Company at the Same Time)

How-to-Outsmart-Goliaths-in-Your-Industry-by-David-Brier

How to Outsmart Goliaths in Your Industry: A Rebrand Case Study

5 Big Logo Design Trends for 2020 to Ignore

5 Big Logo Design Trends for 2020 to Ignore

Simple Branding Mistake avoided for 7 Day Glow

The Simple Branding Mistake That’s Stopping You From Being Great

Rebranding a Company: Woof! Woof!

Rebranding a Company: From the Dog House to Your House

industry revolution

How to Rebrand an Industry Revolution

Black Sheep Rebrand

When to Rebrand: Knowing the Signs

Rebranding challenges shown on an iPhone

The 5 Biggest Rebranding Challenges, Broken Down

netflix's bigger picture strategy

How Your Brand Can Explode Using Netflix’s Growth Strategy

When to Rebrand an edtechdigest company

Knowing When to Rebrand: One Industry Learns a Big Lesson

Rebranding NYC's Finest

Rebranding New York’s Finest (Premier Landscaper)

PR and branding

How Do You Disrupt an Industry That’s Lost Its Way?

The Rebrand of a Non-profit based in Philadelphia

How to Rebrand: The Road Trip of this 70-year Old Nonprofit

Branding for The Customer

How Do You Speak the Language of The Customer?

WIDE-Citron-and-Rose-Logo

3 Branding Secrets that Helped Make Kosher Food Kool

Rebranding cartoon New Yorker style "This is us"

The 5 Types of Rebrands — Which One Are You?

Exceptional Portfolio logo

3 Secrets to Launching a Brand Revolution

Uniformity BY FAST COMPANY BLOGGER DAVID BRIER

IS YOUR BRAND A ME-TOO BRAND?

Soulfully Sweet Rebranding

The Other Important Thing Startups Forget

Botanical Bakery's Package Design and Smiling Lips

What Helped This Napa Valley Rebel Break Tradition (and Triple Sales)?

Nike Swoosh and Branding

27 Years at Nike: “What I Learned about Branding”

How to Rebrand and the People Who Look Updward

How To Rebrand: 19 Questions To Ask Before You Start

Contact David Brier

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    Ready to defy gravity?

    For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

    Discipline
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