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Branding and Brand Strategy for Growing Companies

Branding and Brand Strategy for Growing Companies

Branding for Restless Companies and Driven Entrepreneurs

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Rising above the noise with David Brier

Rebranding

Rebranding is inevitable for companies. There’s the smart way, and there’s the costly way. Here is a treasure trove of case studies they don’t talk about at Harvard.

Happy Valentine's Day vintage sentiment

Valentine’s Day Special: The Perfect Rebrand and Why Nobody Knows the Truffles I’ve Seen

The Best Internal Signage in the world

Rebranding Without Guts Is Just Expensive Window Dressing

The jaguar logo and new slogan are horrible. I offer this instead.

Is the New Jaguar Logo and Its Disastrous Rebrand the New Bud Light Train Wreck?

Nike Just Do It campaign

This Famous Internal Letter from Nike Inspired My New Book on Branding

Nonprofits are about doing good. So how do they get attention?

Rebranding for Good? Elevating Nonprofits to New Heights

Outsmarting Hair Care Trends: By Reinventing a New Category in Hair Care

Outsmarting Hair Care Trends: Reinventing a New Category in Hair Care?

Best branding method I know for Nathan Barry

The Best Branding Method I Know: Tips for Nathan Barry’s Upcoming Rebrand

The 9 most powerful rebranding strategies to succeed in 2024

Are these the 9 most powerful rebranding strategies to succeed in 2024?

The Ultimate Guide to Rebranding Mural by David Brier

The Ultimate Guide to Rebranding: 
Tips from 
11 Companies 
Who Got It Right

Lifelong Access rebrand by David Brier

Surviving a Rebrand: The Non-profit CEO Who Laughed All the Way to the Bank

Non-profit rebranding shirt

Revitalizing a Legacy: The Inspiring Rebrand of a 68-year Old Non-Profit

Brand architecture  of the Karli Brand supplement line

Branding and Brand Architecture: How to Build, Grow, and Leverage Your Brand Effectively

The 14-week Rebrand That Disrupted The $152 Billion Cybersecurity Industry

The 14-week Rebrand That Disrupted The $152 Billion Cybersecurity Industry

Why Small Businesses Fail by David Brier

Why Small Businesses Fail: The #1 Branding Mistake Responsible for Business Failure

The art of storytelling as shown by too many post-it notes

The Art of Storytelling: How a Private Investment Firm Broke Tradition and Won

Recruitment Firm Reinvented Itself

This 38-Year-Old Recruitment Firm Reinvented Itself. How Did They Do It?

Brand Strategy 101: Why Brands Today Must Awaken Customers to Accelerate Growth

Brand Strategy 101: Why Brands Today Must Awaken Customers to Accelerate Growth

The company brand secret handshake

How This Company Rebrand Won by Unearthing a 70-year-old Document

When to rebrand and how a company did it

WHEN TO REBRAND? 5 important questions to ask when taking the leap.

worst rebrand ands its effect on sports fans

Is This the Worst Rebrand Decision in Sports History?

Today we discuss the best rebrands in technology 2021

The Best Rebrands? 4 Tech Companies That Got It Right

Powerful brands build businesses

Why Do These 11 Powerful Rebrands Attract More New Customers?

Why Branding Matters to an Australian Company

A CEO Talks about Why Branding Matters If You Want To Grow

Guitar Player for Branding

How Did This One CEO Build an Unstoppable Business?

The Artistic License to Create The Perfect Rebrand

“Are We Insane?” The Perfect Question for the Perfect Rebrand

Even more ways to Successfully Rebrand Using Cookies

3 Little Known Ways to Successfully Rebrand and Accelerate Growth

Ugly side of rebranding sleazy dude

The Ugly Side of Rebranding (How to Save Money and Your Company at the Same Time)

How-to-Outsmart-Goliaths-in-Your-Industry-by-David-Brier

How to Outsmart Goliaths in Your Industry: A Rebrand Case Study

5 Big Logo Design Trends for 2020 to Ignore

5 Big Logo Design Trends for 2020 to Ignore

Simple Branding Mistake avoided for 7 Day Glow

The Simple Branding Mistake That’s Stopping You From Being Great

Rebranding a Company: Woof! Woof!

Rebranding a Company: From the Dog House to Your House

industry revolution

How to Rebrand an Industry Revolution

Black Sheep Rebrand

When to Rebrand: Knowing the Signs

Rebranding challenges shown on an iPhone

The 5 Biggest Rebranding Challenges, Broken Down

netflix's bigger picture strategy

How Your Brand Can Explode Using Netflix’s Growth Strategy

When to Rebrand an edtechdigest company

Knowing When to Rebrand: One Industry Learns a Big Lesson

Rebranding NYC's Finest

Rebranding New York’s Finest (Premier Landscaper)

PR and branding

How Do You Disrupt an Industry That’s Lost Its Way?

The Rebrand of a Non-profit based in Philadelphia

How to Rebrand: The Road Trip of this 70-year Old Nonprofit

Branding for The Customer

How Do You Speak the Language of The Customer?

WIDE-Citron-and-Rose-Logo

3 Branding Secrets that Helped Make Kosher Food Kool

Tea and Coffee Branding

How to Market Tea When You’re Selling Coffee

Rebranding cartoon New Yorker style "This is us"

The 5 Types of Rebrands — Which One Are You?

3 Secrets to Launching a Brand Revolution

3 Secrets to Launching a Brand Revolution

Food donuts deliciousness

How to Look at Food (so it sells like wildfire)

Uniformity BY FAST COMPANY BLOGGER DAVID BRIER

IS YOUR BRAND A ME-TOO BRAND?

Soulfully Sweet Rebranding

The Other Important Thing Startups Forget

Dunn Brothers Coffee package design

Reintroducing a Coffee Legend to a New Generation

Botanical Bakery's Package Design and Smiling Lips

What Helped This Napa Valley Rebel Break Tradition (and Triple Sales)?

Nike Swoosh and Branding

27 Years at Nike: “What I Learned about Branding”

How to Rebrand and the People Who Look Updward

How To Rebrand: 19 Questions To Ask Before You Start

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Ready to defy gravity?

For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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