In September, I co-created with Ahmad Imam a viral video that launched on LinkedIn getting an amazing 192,000 views.
Daymond John, Claude Silver and another 67 participants from 6 continents around the globe helped make it a true community event. The video even got covered by INC and Forbes magazines.
A Viral Video for the Holidays
So as the holidays approached, Ahmad (my collaborator) and I decided we needed to create something to follow up the first “hit” on LinkedIn.
So after much scratching our heads and our asses to tackle our first follow-up, we decided to create a short holiday featuring me (once again) beatboxing and Ahmad rapping to a Christmas theme. But we needed an intro to frame the video. So we realized capturing our “scratching our bums” collectively was the perfect ice breaker.
From a branding standpoint, I decided to use both our faces (like in our first video) playing off of Martin Lawrence and Will Smith’s Bad Boys feel. This way, we are building some brand equity and recognition.
The net result was 43,000+ views within the first 8 days on LinkedIn.
If you managed to miss the video, here is what we created as a viral video for the holidays and made lightning strike twice:
How Santa Got His Groove Back: The Lyrics
Social addict, put your phone away, phone away
Unplug from all devices, reconnect with family
Social addict, it’s the holiday, holiday
Rest up and get ready for an epic new decade.
2019’s over it’s a wrap
Get it it’s a rap, yep little corny that
You can wrap gifts and if you got a gift for rap
Add a little beatbox it’s a holiday track
So kick off your work shoes, you ain’t gonna need that
It’s the holiday season, time to relax
You can kick back slip on your Santa hat
And eat some good food till your Santa fat