Seth Godin is the first one to confirm your primary function is “crafting the perfect brand story” before you create a product.
Hell, even author Donald Miller says companies should be generating $50 million in revenue before branding anything at all. For the record, that is complete BS. He’s selling his angle (and, for the record, his company is called Story Brand).
Branding is the ingredients and the meal.
Marketing is what gets the story out there in front of people’s eyes.
Today We Celebrate One of the Most Timeless and Celebrated Stories of All Time
Ever wonder what factors make up an annual story that appeals to generation after generation, standing the test of time?
Having a story is vital. The only thing worse is having an untold story.
A casual look might conclude “well, it’s tradition” and other factors which are true. To a point.
So why do other stories, not founded on tradition or the holidays or some bearded character in a big red suit with a team of reindeer, live on and captivate us?
In today’s One Minute Wednesday, I explain precisely what you need to do to isolate and craft a story people will WANT to hear. Over and over…
Crafting the Perfect Brand Story
It’s easier (and harder) than you think.
But the most important lesson: you can do create a story people will want to hear, over and over.
Now, get out there and share a story people will want to hear over and over.
And when that happens, you’ll know you’ve created the perfect brand story.
Need more branding insights? Go the most extensive library on branding and rebranding here.