9 Brand Strategy Hacks to Drive Growth and 5X Your Impact in 2025

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Just the other day, I had the thrill of diving deep into the branding stratosphere with William Harris, the visionary CEO of Elumynt. 

After an amazing month with 5 feature articles in February alone, I sat down and dropped a masterclass in branding:

In order of appearance, here they are;

• CEOWORLD — Rebranding Disasters: How to Avoid the Sleepless Nights of a Rebrand
• AUTHORITY MAGAZINE — Brand Makeovers: David Brier Of Rising Above the Noise On The 5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image
• SITE PRO NEWS — Unlocking Brand Success: The Power of a Well-Managed Logo in Rebranding
• MARTECH CUBE — Rebranding has its risks. The greater risk? Ignoring these red flags
• ADVERTISING WEEK — Why Businesses Must Recalibrate Their Brands in 2024 to Drive Business Growth

Now Picture This

An advertising maestro whose brainchild (Elumynt) that was crowned by ADWEEK as the 12th fastest-growing agency worldwide wants to sit down and talk about everything branding.

And he and I spoke about all things branding in a brand-new 70+ minute masterclass on branding.

Two CEOs, One Unparalleled Obsession with Brand Strategy Hacks

In what turned out to be a masterclass more electrifying than a Kevin Hart stand-up set, William invited me to be a guest on his podcast.

We cover everything from “why does one brand?” to “how do you maintain customer lifetime value?”

And we unraveled 9 brand strategies that are more than just strategies—they’re your brand’s backstage pass to the big leagues.

Now, to slice through the fluff like a hot knife through butter and get to the meat of what we covered:

Staying Ahead of the Game: Imagine playing chess with your future self. You’ve got to outsmart not just the folks on the other side of the market but also predict the next move of your customers before they’ve even thought of it. It’s about being two steps ahead, always.

Curiosity Didn’t Kill the Cat; It Grew the Brand: Why? Because the brands that ask questions, that poke their nose where it’s not expected, those are the brands that disrupt and lead. 

Branding Ain’t Just a Pretty Face: Explaining the ROI of branding to the suits in the boardroom can be tougher than explaining TikTok to your grandma. But it’s about the long game—the exponential growth that comes from bold moves, not cautious toe-dipping.

Walmart, We Need to Talk: Singling out Walmart might raise eyebrows, but here’s the kicker: being big doesn’t mean you’re great. Conviction, authenticity, and daring to be different—that’s what separates the wheat from the chaff.

Conviction Over Flash: In a world obsessed with the next shiny thing, it’s your core belief, your unwavering conviction that will make you stand out. It’s not about the tools; it’s about the craft.

Diving Deeper into the Branding Rabbit Hole

In a marathon conversation that was faster than stepping into the ring with Mike Tyson, here’s a little summary of the video’s 19 chapters of pure gold:

1. From My Background to Networking Strategies — initiatives that would make even the most introverted among us want to mingle: aka “the cure of shyness.”
2. Brand Differentiation Strategy: Think of it as your brand wearing a neon suit at a glow-in-the-dark black-tie event—unmissable.
3. Brand Intervention Indicators: The red flags that scream, “It’s time for a branding facelift!”
4. The Crystal Clear Importance of Brand Clarity: If you can’t explain what you do to a 5-year-old, you’ve got work to do.
5. Post-Sale Branding Strategies: The sale is just the beginning of the love affair.
6. Future-Proofing Your Brand: Make sure your brand is still rocking it when we’re jet-packing to work.
7. Comprehensive Sales Strategy: At the end of the day, we’re here to sell, aren’t we? And we wrapped up with
8. The final triple-threat finale: Maximizing Learning from Books and Podcasts, Building Audience Trust, and the grand finale of Closing Wisdom that’s more satisfying than the last bite of that perfectly grilled gourmet Wagyu burger on that toasted pretzel bun.

I hope you found this useful. Remember:
NO GOAL is bigger than you.