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Rising above the noise with David Brier

If You Think Your Brand Sucks, You’re Making One of These 5 Mistakes

Reading Time: 3 minutes
Your Brand Sucks Explained

“Your brand sucks,” is one of the worst versions of feedback one can get.

Yet, every day, inferior products outperform superior products.

Inferior professionals outperform superior professionals.

Inferior services outperform superior services.

HOW is this possible?

You’re blowing a lot of hot air while getting a big head in the process.

Your brand sucks but this man blows

Brand Rehab: Stop Drinking Your Brand’s Koolaid and Start Getting Sober

Here’s the reality: your brand either sucks a lot. Or a little. Or not at all.

No other options.

And you are not the one who determines that.

It’s your public and those you serve who determine that.

By understanding this sequence, you’ll know how intoxicated you are with your brand’s Kool-Aid, and how close you are to “being sober” with the realities of your brand.

I cover this sequence in this week’s One Minute Wednesday:

5 Mistakes to Stop Doing Right Now (Ignore These and You Already Suck — or Will Very Soon)

  1. You’re soft-pedaling your brand. STOP that right now. Be all in and do whatever it takes to fill the shoes of awesomeness.
  2. You’re making excuses instead of fulfilling promises. STOP making excuses and for every excuse, replace with an internal demand of how.
  3. You’re shooting for delivering “OK” service and products. DOA. Growth only occurs under amazing service and astonishing products that anticipate your customer’s needs.
  4. You’re planning for now, and not for the future. STOP thinking small. Period.
  5. You’re not prepared to pivot and adapt and love your solution more than you love your customer’s needs. STOP this right now or close the doors.

What to do when Your Brand Sucks

More Ways to Avoid Hearing “Your Brand Sucks”

There are those who are way below the lowest level of this scale.

Here’s the basic scale:

Your brand sucks basic diagram

How low can this go?

Well, there are three levels lower:

  • I suck, and I don’t know it. (bad)
  • I suck yet think I’m great. (worse)
  • Others suck. (worst)

You can see it here:

Your Brand Sucks Diagram Expanded

Next Steps

This scale can help isolate where your brand is in terms of “accountability” and “ownership” of your brand’s fate.

Whether you’re a startup, an existing brand, or going through a mid-life crisis as a brand, this will help you.

Use it to grow and “smell the coffee” by taking a sober look at what your brand is really doing.

Stumped? Let’s talk. Why? Because you really don’t suck as much as you might think and you can rise up this scale faster than a toupee in a hurricane.

Related articles:

Innovation Hell: Saving Good Ideas From Premature Death
Office Caffeine: How I Turned Ours into a Double Shot of Inspiration
New Video Reveals the Magic of Branding in 2 Minutes
Why Isn’t Your Brand Performing Better?
Contact David Brier

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For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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