In today’s One Minute Wednesday, I tackle Why Do Brands Quit? and Why Did Your Brand Stop Working?
Let’s ask this horrible but true question: why do so many brands:
- STOP innovating?
- STOP proudly selling?
- STOP growing?
- STOP staying true to their purpose?
In today’s episode, I give you an exact tool to overcome and obliterate this tendency to STOP that consists of TWO QUESTIONS followed by this question, “What did you conclude?”
Whether we’re talking about branding, brand performance, marketing results, company culture, change, or continuing to make a dent in the world, that’s what I cover in today’s episode.
So, Why Did Your Brand Stop Working?
Yes, we all have our special circumstances and environmental reasons why we stepped back, why we pulled back, why we stop being a force of nature.
But this isn’t about that stuff because there will always be those outer factors. But we cannot control those. Impact them? yes. Control them? No.
This is about what we can control, and more importantly, why we stopped being so relevant and unstoppable in our spheres of influence (since we and our decisions are what fuel the actions we take in the world).
The world needs what you have to offer, and stopping is the antithesis of you delivering what you alone can bring to the table.
Need more than this weekly infusion of “lightning in a bottle”?
Even More Branding Love
Ranked as the #1 Alexa Skill on Brand and Rebranding, David’s “What’s Next in Branding” Flash Briefings play Monday through Friday for entrepreneurs, CEOs, brands, businesses, and leaders.
All you do is press enable on Amazon and then you get to enjoy “What’s Next in Branding” that tens of millions of people can access on their Echo devices (or iPhones with Amazon Alexa Apps).
Below is a player so you can enjoy examples right here, right now.
To give you a taste of you might be missing (unless you subscribe), here are the current episodes to date (averaging 3 to 4 minutes per episode):
Click on the title you want and the player will auto-activate the episode (turn your volume up).
Subscribe and enjoy this at home or in your office.
