Dead brands need to know this: September 20th is National Dance Day.
And I’m about to dance all over some conventional wisdom.
You’re thinking: “Why is the $9B brand guy posting about dance?”
Because most brands have forgotten how to move.
The Connection Dead Brands Don’t See
Dead brands stand still.
Living brands dance.
Not literally (though my 50-second video might surprise you), but strategically.
I know. You’re thinking, “David says all the right stuff, but does he walk the walk?”
No. I dance the dance. See for yourself:
What Dance Teaches Us About Branding
- Rhythm beats rigidity: The market has a beat. You either move with it or get trampled
- Improvisation beats scripts: Your best moves happen when you stop overthinking
- Connection beats isolation: Dancing alone is exercise. Dancing together is electricity
Most brands are wallflowers.
Standing against the wall.
Watching competitors dance with their customers.
Too many brands are too scared to look foolish.
So they end up looking invisible instead.
FIAT danced with a Viagra joke. 1,829% traffic spike.
Scrub Daddy danced with a smile. $670M empire.
Coca-Cola danced with connection. Doubled sales.
They didn’t just move.
They moved WITH their audience.
Your Brand’s Next Dance Move
Stop standing still.
Stop playing it safe.
Stop watching from the sidelines.
Your brand needs rhythm.
Your strategy needs flow.
Your growth needs movement.
Because in business, like in dance:
Those who won’t move get moved out of the way.
See what happened when the brand guy danced?
Now ask yourself: When’s the last time your brand surprised anyone?
Or did something people just HAD to share with their colleagues, business partners, and peers?
Dust off those dancing shoes and get started.
Need a reminder of how it feels to get your groove back on? Let’s talk.
P.S. Want to see the difference some motion can make for brands and their logos? Check that out here.