Animated logo design rocks. There. I said it.
Motion is a tool of branding used by the best brands in the world. (Much like salt is one of the staples used by the finest chefs in the world, yes, salt. In fact, Kosher salt is known for its bigger crystals and flavor.)
Motion. Animation. Design. Color.
Each of these (like salt) add another dimension and, more importantly, amplify the meaning of the brand.
Animated Logo Design
So recently, I created a compilation of some recent brands I’d designed showcasing how motion added to their meaning and how “motion is to branding what salt is to food: used wisely, it amplifies what it’s applied to.”
But first, let’s see some of these by themselves in action:
To see the full story of this rebrand of the United Cerebral Palsy of Philadelphia, click here.
To see how this animation of the word, Courage, came to life, click here.
To see how this was used to convey the emotional side of NYC’s premier landscape designer, click here.
As you can see, motion “brings out the flavor” of these brands.
The Main Course (Viewer Discretion Advised)
Here’s the compiled video showcasing these brands. But be warned, the music is catchy and may result in involuntary motion, dancing and a sense of feeling cooler than usual.
OK, I turn the dance floor over to you.