Several years ago, I wrote and narrated a video called “What is Innovation?”
Years later in this newest episode of One Minute Wednesdays, I state, “History and old practices are a lousy substitute for truly understanding something.”
This is very much the core of Brand Intervention, the book. The goal in writing the book was to fill a void I saw available in the market on branding.
As Albert Einstein stated, “You can’t solve a problem on the same level that it was created. You have to rise above it to the next level.”
Every Brand has a Choice What It is Known For
To give you some insight into the book, truly great brands usher in the future.
A brand can exist in the past, doing what’s been done. Think of this as operating on autopilot.
Or it can only focus on what it is doing right now (also too often on autopilot).
Or it can be focused on what it will do in the future, which is the only place innovation actually occurs.
This is Why Episode 10 asks, “How Does a Brand Usher in the Future?”
So I decided to shoot Episode 10 of One Minute Wednesdays expanding on this concept covered fully in the book.
When it comes to answering what is innovation, there are 3 important points to know to your core:
- Franticness isn’t passion. Frantic alienates. Passion invigorates.
- Pushiness isn’t interest. Pushiness displays lack of observation. True interest doesn’t exist without observation.
- Advice isn’t instruction. Advice gives you ideas to explore. Instruction gives you the steps to take to achieve a known outcome.
Passion, true interest, and the ability to factually guide and mentor (by providing authentic instruction) will help usher in your brand’s two greatest allies: the future and innovation.
Want more? Ask your team and colleagues What is innovation? and see what they say. You’ll be surprised and it will open doors to get on the same page.
Want even more? Order your copy of Brand Intervention.