• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Welcome! 😉 Here’s a Free Thank You Gift.
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube
DBD International Logo

Award-winning branding, rebranding and package design

How brands outshine, outlast and outperform their competition

  • Home
  • Start Here
    • About David Brier
    • In The Press
    • Keynote Speaking Engagements
  • Brand Intervention
    • Branding
    • Rebranding
    • Storytelling for Entrepreneurs
    • Leadership
    • Portfolio
  • Videos
  • Contact
  • Blog
Rising above the noise with David Brier

The Ultimate Shortcut in Branding in 60 Seconds

Reading Time: 2 minutes

Branding in 60 seconds _ another episode of One Minute WednesdayHow many companies would want to master branding in 60 seconds?

Too many I’m afraid, independent of how unrealistic that is.

But there is hope in this week’s One Minute Wednesday.

2 Types of Shortcuts

Branding in 60 seconds

There are two types of shortcuts.

One leads to success and growth. The other leads to contraction.

Branding in 60 Seconds

The shortcut to avoid is to “cut corners” and compromise quality and lower standards, all under the umbrella of “moving product.”

That approach never wins in the long-term. It might result in a short “spike” in sales or some other “metric” but it will always ultimately fail.

This type of shortcut is LAZY.

The other shortcut, which is the only legitimate one, is about efficiency. Doing things smarter. Doing things in a more streamlined manner with NO compromise in quality, and ideally an increase in quality.

This type of shortcut is brilliant. Genius in fact.

How does one achieve that type of shortcutting? Insight. Listening. Watching.

I cover in this week’s One-Minute Wednesday:

When it comes to branding and brand intervention, “Insight is the ultimate shortcut.”

If you haven’t subscribed yet, start today and you can look forward to this one-minute injection of branding smarts every Wednesday.

Missed the earlier episodes? Here they are:

  • Episode 1: How To Go from Practitioner to Genius in 60 Seconds
  • Episode 2: Spotting the Biggest Lie in Branding in 60 Seconds
  • Episode 3: How to Keep Customers Engaged (and Loyal) in 60 Seconds

Related articles:

The Perfect Brand Strategy That Always Works
The Differentiation Power Formula: 4-Minute Video Shows How to Reach Millions
A Lasting Impression: The Lost Art That Changed Everything
How to Instantly Nail the Emotional Sweet Spot of your Customers
Contact David Brier

Found this helpful? Never miss an issue

Join 7,612+ subscribers who get step-by-step
actionable brand strategies every two weeks

GET INSTANT ACCESS
Ready to defy gravity?

For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

Discipline
  • Branding
  • Rebranding
  • Storytelling
  • Leadership
  • Portfolio
4 ways I can help you
  • It’s the Entrepreneurs Bible. Yours Free
  • Amazon’s #1 BestSeller “Brand Intervention”
  • Transform Your Business and Brand in 9 weeks
  • Work With Me And My Team :One to One
Subscribe to my branding insights email and get my free e-book on branding
Free Branding Ebook - The Lucky Brand
You Know You Want To!

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • YouTube

Copyright © 2023 · All Rights Reserved · Privacy Policy · Log in