Branding and selling are the two primary areas of focus for any brand as I explained fully in this previous episode of One Minute Wednesday.
Give Me 60 Seconds. I’ll Give You the Whole Enchilada.
I explain the relationship between branding and selling fully, in just about a minute, in this new video.
Remember:
“If you don’t give the market the story to talk about,
they’ll define your brand’s story for you.”
It’s the difference between selling vs. caring.
Branding and Selling 101: Is Your Brand Known as a Business that Sells Stuff or One That Cares for Your Customer’s Needs?
Best Buy doesn’t do it right. Sear and Toys R Us didn’t do it right.
The brands that do it right? Nordstrom, Zappos, Apple, and Amazon.
Yes, I am talking about the C word: Care.
In business, you are what you’re known by.
Even Jeff Bezos said this (in my new book Brand Intervention), “Your brand is what other people say about you when you’re not in the room.”
To hell with facts. It’s perception that rules the day.
You might be the greatest but if you’re known for being average, you’re not the greatest in the eyes of those who matter most: your potential customers.
There’s a Reason It’s the First Chapter of Rich Brand Poor Brand
I hope this gave you some solid orientation for growth and wish you a great rest of the weekend.