Branding and selling are the two primary areas of focus for any brand as I explained fully in this previous episode of One Minute Wednesday.
To take this one step further, there is this key point:
“If you don’t give the market the story to talk about, they’ll define your brand’s story for you.”
Yup, I’m guilty of saying that.
And in this week’s One Minute Wednesday, I discuss the roles of selling vs. caring.
Branding and Selling 101: Is Your Brand Known as a Business that Sells Stuff or One That Cares for the Customer’s Needs?
Best Buy doesn’t do it right. Sear and Toys R Us didn’t do it right.
Nordstrom, Zappos, Apple, and Amazon do.
Yes, I am talking about the C word: Care.
In business, you are what you’re known by.
Even Jeff Bezos said this (in my new book Brand Intervention), “Your brand is what other people say about you when you’re not in the room.”
To hell with facts. It’s perception that rules the day.
You might be the greatest but if you’re known for being average, you’re not the greatest in the eyes of those who matter most: your potential customers.
Give Me 60 Seconds. I’ll Give You the Whole Enchilada.
I explain the relationship between branding and selling fully, in just about a minute, in this new video.
How I Took Branding and Selling to a Whole New Level
Learning of the entire Alexa Skills ecosystem with millions of devices and, more importantly, millions of users (listeners who ask Alexa “What’s in the news?”), I decided to produce What’s Next in Branding 5 days a week, short insights into branding, marketing, rising above the noise, and more, each and every weekday. That’s my investment to add value to others.
After all, Gary Vaynerchuk just had the first VoiceCon in NYC.
Here is Gary’s view on this opportunity, “Podcasting and the rise of Alexa voice is here today. For the past 24-36 months, brands and individuals alike have gotten serious about audio. The problem is, there still isn’t a lot of great original content to consume which leaves a massive opportunity for those who can produce on another level. Think of it like Netflix, the companies that create the best originals are going to win.”
To see how I have started using this to blow up my value to my followers, here’s an advertisement I’ve used to promote this skill (something you need to hear and subscribe to).
Over to you.