• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Welcome! 😉 Here’s a Free Thank You Gift.
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube
Branding and Brand Strategy for Growing Companies

Branding and Brand Strategy for Growing Companies

Branding for Restless Companies and Driven Entrepreneurs

  • Home
  • Start Here
    • About David Brier
    • In The Press
    • Keynote Speaking Engagements
  • Brand Intervention
    • Branding
    • Rebranding
    • Storytelling for Entrepreneurs
    • Leadership
    • Portfolio
  • Brand Storytelling
  • Contact
  • Blog
Rising above the noise with David Brier

Branding and Selling: How to Do It Right and Win Big

Reading Time: 2 minutes

Branding and selling are the two primary areas of focus for any brand as I explained fully in this previous episode of One Minute Wednesday.

Give Me 60 Seconds. I’ll Give You the Whole Enchilada.

I explain the relationship between branding and selling fully, in just about a minute, in this new video.

Remember:

“If you don’t give the market the story to talk about,
they’ll define your brand’s story for you.” 

It’s the difference between selling vs. caring.

Branding and Selling 101: Is Your Brand Known as a Business that Sells Stuff or One That Cares for Your Customer’s Needs?

Best Buy doesn’t do it right. Sear and Toys R Us didn’t do it right.

The brands that do it right? Nordstrom, Zappos, Apple, and Amazon.

Yes, I am talking about the C word: Care.

In business, you are what you’re known by.

Even Jeff Bezos said this (in my new book Brand Intervention), “Your brand is what other people say about you when you’re not in the room.”

To hell with facts. It’s perception that rules the day.

You might be the greatest but if you’re known for being average, you’re not the greatest in the eyes of those who matter most: your potential customers.

There’s a Reason It’s the First Chapter of Rich Brand Poor Brand

I hope this gave you some solid orientation for growth and wish you a great rest of the weekend.

Related articles:

The Power of Words, Part 4

5 Ironclad Rules of (Economy-crushing) Business Engagement

The Ebook That Goes Head-to-head with James Bond

Contact David Brier

Join 7,612+ subscribers

who get step-by-step actionable
brand strategies every Saturday

GET INSTANT ACCESS
Ready to defy gravity?

For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

Discipline
  • Branding
  • Rebranding
  • Storytelling
  • Leadership
  • Portfolio
4 ways I can help you
  • It’s the Entrepreneurs Bible. Yours Free
  • Amazon’s #1 BestSeller “Brand Intervention”
  • Transform Your Business and Brand in 9 weeks
  • Work With Me And My Team :One to One
Subscribe to my branding insights email and get my free e-book on branding
Free Branding Ebook - The Lucky Brand
You Know You Want To!

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • YouTube

Copyright © 2025 · All Rights Reserved · Privacy Policy · Log in

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok