Beyoncé. Michael Jackson. Fred Astaire.
All amazing talents.
But like logos and brands, they are so much cooler when they move.
How Beyoncé Never Lost Her Groove
She’s been at the top of the entertainment world for what seems forever.
Movement is a powerful part of her brand. Just as Michael Jackson, Madonna, John Travolta and Fred Astaire made motion an integral part of their brands.
But movement is not limited to people.
It’s part of the branding landscape.
It’s a statistical fact that videos and movement generate more interest and engagement than stagnant imagery.
Want an Instagram post to get more likes, shares, and exposure? Add motion.
The same is true for videos performing better on home pages than stagnant images. Want a home page to have more clickable interest? Incorporate a video or movement.
The Power of Motion
As shown above, the power of motion adds an entirely new dimension to each of the brands shown above.
Four questions to ask:
- Does the addition of motion “make sense”?
- Does the motion add to your brand’s story (vs. just adding “jiggle”)?
- Is the motion designed to engage and not just add motion “because we know it will attract more eyeballs”?
- Is the motion should be long enough to communicate but short enough to not overstay its welcome?
Ready to Get Moving? 6 Steps to Elevate Your Brand
Here’s a no-BS checklist of steps to take today to advance your brand forward.:
1. Assess Market Noise FIRST.
Know what everyone’s screaming, so you whisper something unforgettable.
2. Break the Damn Rules.
Dismantle stale industry ideas—then rebuild them your way.
3. Own Your Freakin’ Difference.
If you blend in, you’re invisible. Claim your weird—loud and proud.
4. Message Boldly or Go Home.
Safe is forgettable. Be bold, real, and impossible to ignore.
5. Design Like You Mean It.
Your visuals speak louder than your copy—make them shout.
6. Stay Loud. Stay Brave.
Consistency isn’t sexy, but it builds empires. Keep showing up relentlessly.
Brands that rise don’t just talk louder—they “say less” while conveying more, and delivering something unforgettable.