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25-Second Video Stunningly Connects the Dots of Design

animation connects the dots of design

It’s pretty magical when one connects the dots. Especially the dots that are often overlooked.

This was something I’d been toying with for some time.

The design of the word DESIGN came to me first while working on a brand.

I very much enjoyed how the elimination of the usual parts of the letters and replacing them with dots conveyed the concept and discipline of design itself.

My Growing Love Affair with Animation

It started some years ago with the What is Innovation video that first appeared in Fast Company and then the viral What is Branding video.

Then I began thinking in motion for many of the brands I’d been developing.

This resulted in the Animated Logo video post I’d written celebrating motion. In it, I compared what motion did for design and brands to what motion does for some of our most celebrated celebrities and performing artists: Beyonce, Michael Jackson and Fred Astaire. (You can now add Bruno Mars to this list.)

It’s interesting to witness that animation always performs better and engages people more on Instagram and other social media channels.

Motion Connects the Dots

The use of motion in design connects the dots in ways that other factors don’t.

So, I decided to take this typographic exercise of mine with the word DESIGN to see if it could organically communicate the entire concept of connecting the dots as good design so often does.

Here is my answer:

Are you using motion to amplify your brand’s meaning?

If not, let’s talk.

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Filed Under: Branding, Design Tagged With: animation, branding, design, video

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Free eBook -Defying Gravity and Rising Above the NoiseThe definitive book on branding, "Defying Gravity and Rising Above the Noise" by David Brier is now available in hardcover as well as in ePub format readable in any browser or iPad. Get your copy here.

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Award-winning branding, rebranding and package design
2013-06-21T10:20:47-05:00
"Brier goes through [with his free Lucky Brand ebook] the evolution of brands in the changing face of communication and seeks to answer three key questions: How to stand out; How to be noticed at all; and How to be thought of when it's time for your customer to buy.” Design Taxi
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Award-winning branding, rebranding and package design
2013-06-21T10:10:16-05:00
“David’s work has earned him over 320 industry awards and can be found everywhere and anywhere you look, from his expert blog on Fast Company to his #1 ranking YouTube channel. David may head a creative design agency, but I liken David to an entertainer at the top of his game.” Firmology
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2013-06-21T10:11:10-05:00
"DBD rocks. To express how good they are would require words they probably couldn't publish. I love DBD's work.” P.K. - President, El Paso Chile Company
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Award-winning branding, rebranding and package design
2013-06-21T10:12:03-05:00
"The way David Brier worked with me and embraced my project, I see why he's considered one of the best branding minds and talents in business today.” New York celebrity skin care expert, Joanna Vargas
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Ready to Defy Gravity?

For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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