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Rising above the noise with David Brier

25-Second Video Stunningly Connects the Dots of Design

Reading Time: 2 minutes

animation connects the dots of design

It’s pretty magical when one connects the dots. Especially the dots that are often overlooked.

This was something I’d been toying with for some time.

The design of the word DESIGN came to me first while working on a brand.

I very much enjoyed how the elimination of the usual parts of the letters and replacing them with dots conveyed the concept and discipline of design itself.

My Growing Love Affair with Animation

It started some years ago with the What is Innovation video that first appeared in Fast Company and then the viral What is Branding video.

Then I began thinking in motion for many of the brands I’d been developing.

This resulted in the Animated Logo video post I’d written celebrating motion. In it, I compared what motion did for design and brands to what motion does for some of our most celebrated celebrities and performing artists: Beyonce, Michael Jackson and Fred Astaire. (You can now add Bruno Mars to this list.)

It’s interesting to witness that animation always performs better and engages people more on Instagram and other social media channels.

Motion Connects the Dots

The use of motion in design connects the dots in ways that other factors don’t.

So, I decided to take this typographic exercise of mine with the word DESIGN to see if it could organically communicate the entire concept of connecting the dots as good design so often does.

Here is my answer:

Are you using motion to amplify your brand’s meaning?

If not, let’s talk.

Related articles:

How to Keep Customers Engaged (and Loyal) in 60 seconds
I Designed a "Gary Vee" Sneaker Every Day For 2 Weeks (And Here's What Happened)
The Power of Words, Part 6
Why Did This Video Get Over 34K Views on LinkedIn?
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