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Branding and Brand Strategy for Growing Companies

Branding and Brand Strategy for Growing Companies

Branding for Restless Companies and Driven Entrepreneurs

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Rising above the noise with David Brier

25-Second Video Stunningly Connects the Dots of Design

Reading Time: 2 minutes
animation connects the dots of design

It’s pretty magical when one connects the dots. Especially the dots that are often overlooked.

This was something I’d been toying with for some time.

The design of the word DESIGN came to me first while working on a brand.

I very much enjoyed how the elimination of the usual parts of the letters and replacing them with dots conveyed the concept and discipline of design itself.

My Growing Love Affair with Animation

It started some years ago with the What is Innovation video that first appeared in Fast Company and then the viral What is Branding video.

Then I began thinking in motion for many of the brands I’d been developing.

This resulted in the Animated Logo video post I’d written celebrating motion. In it, I compared what motion did for design and brands to what motion does for some of our most celebrated celebrities and performing artists: Beyonce, Michael Jackson and Fred Astaire. (You can now add Bruno Mars to this list.)

It’s interesting to witness that animation always performs better and engages people more on Instagram and other social media channels.

Motion Connects the Dots

The use of motion in design connects the dots in ways that other factors don’t.

So, I decided to take this typographic exercise of mine with the word DESIGN to see if it could organically communicate the entire concept of connecting the dots as good design so often does.

Here is my answer:

Are you using motion to amplify your brand’s meaning?

If not, let’s talk.

Related articles:

How to Become the Next Gary Vaynerchuk in Your Industry

What Helped This Napa Valley Rebel Break Tradition (and Triple Sales)?

What is Innovation? (and the Problem with History and Old Habits)

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For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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