It’s pretty magical when one connects the dots. Especially the dots that are often overlooked.
This was something I’d been toying with for some time.
The design of the word DESIGN came to me first while working on a brand.
I very much enjoyed how the elimination of the usual parts of the letters and replacing them with dots conveyed the concept and discipline of design itself.
My Growing Love Affair with Animation
It started some years ago with the What is Innovation video that first appeared in Fast Company and then the viral What is Branding video.
Then I began thinking in motion for many of the brands I’d been developing.
This resulted in the Animated Logo video post I’d written celebrating motion. In it, I compared what motion did for design and brands to what motion does for some of our most celebrated celebrities and performing artists: Beyonce, Michael Jackson and Fred Astaire. (You can now add Bruno Mars to this list.)
It’s interesting to witness that animation always performs better and engages people more on Instagram and other social media channels.
Motion Connects the Dots
The use of motion in design connects the dots in ways that other factors don’t.
So, I decided to take this typographic exercise of mine with the word DESIGN to see if it could organically communicate the entire concept of connecting the dots as good design so often does.
Here is my answer:
Are you using motion to amplify your brand’s meaning?
If not, let’s talk.
