How to Make More Money (And How to Avoid Making the Biggest Mistake)

Reading Time: 3 minutes

Let’s kill a myth.

The ability to “make more money” has almost nothing to do with adding more features, more perks, or more fluff.

But that’s where most people go.

The myth:

“If I just sweeten the deal a little more… add this bonus… tack on this AI-powered thing…”

The myth is that this approach will attract more customers, generate more conversions, and, of course, yield more money.

Wrong. The real truth?

“Want to make more money?
Solve the harder problem.”

Harder does not mean more complex.

Here’s the crazy truth:

The “harder problem” is something so obvious, so fundamental, and so quietly painful for the customer that it’s been completely overlooked.

The Mistake Most People Make

They look inward.

They obsess over improving the product.

They ask, “How can we make our thing more robust, more full-featured, more advanced?”

That’s the mistake.

It’s not about “advancing” your product.

It’s about advancing your customer’s reality.

And when you do that—you earn more money than your competitors even thought possible.

Solve the Problem They’ve Given Up On

Nobody gets paid for adding features.

We get paid—more money—for removing friction.

That means:

• Unifying where others fragment.
• Simplifying where others complicate.
• Solving the root cause, not the surface symptom.

For example:

• I don’t help brands decorate.
• I help brands differentiate by solving what others miss.

The irony? How often the harder problem is there hiding in plain sight.

Ask Better Questions, Get Bigger Results

If you want more money, don’t ask:

“What can we add?”

Instead, ask:

“What has everyone else ignored that’s still
costing the customer time, money, or sanity?”

You’ll be stunned at how much opportunity is left on the table—because everyone else is too busy “improving” instead of disrupting.

More Money Moves: Real-World Examples

Here’s what making more money really looks like:

Apple didn’t pile on features.

  Instead they stripped them down—and made it all *work together seamlessly.*

Uber didn’t build a better taxi.

  Instead they removed the pain of finding, hailing, and paying one.

Slack didn’t just create another team chat.

  Instead they eliminated the *daily email deluge.*

Smarter brands each solved the unbearable, not the “improvable.”

That is where more money lives.

How I Help Brands Print More Money (Without Looking Desperate)

When a brand comes to me, I ask a different set of questions.

I’m not looking for “features.”

I’m digging for friction:

What are customers enduring that they shouldn’t have to?

Because when you remove that pain?

• You don’t just earn trust.
• You earn loyalty.
• You earn premium pricing.
• And yes—you earn more money.

Action Step: The Simplicity Audit

Want more money this quarter?

Run this 10-minute test:

1. What’s something your customer tolerates that shouldn’t exist?

2. Why has no one fixed it?

3. What’s the most elegant, human, fast solution possible?

Hint: If it feels too simple to be valuable, you’re probably getting warm.

Final Word

More money doesn’t go to the loudest voice.

It goes to the clearest, smartest, most useful one.

And that voice is the brand that solves what matters most—before the customer even says it.

Let your competitors chase “more.”

You?

Solve better.

That is how you make more money—without selling your soul or adding to the noise.

Not sure how? Grab a copy of Brand Intervention and have it delivered to your front door.