The fastest path to making more money isn’t adding more features or sweetening your offer. It’s identifying the friction your competitors have ignored, and removing it. This is what separates brands that earn premium pricing from those that compete on price.
The ability to “make more money” has almost nothing to do with adding more features, more perks, or more fluff.
But that’s where most people go.
The myth:
“If I just sweeten the deal a little more… add this bonus… tack on this AI-powered thing…”
The myth is that this approach will attract more customers, generate more conversions, and, of course, yield more money.
Wrong. The real truth?
“Want to make more money?
Solve the harder problem.”
Harder does not mean more complex.
Here’s the crazy truth:
The “harder problem” is something so obvious, so fundamental, and so quietly painful for the customer that it’s been completely overlooked.
The Mistake Most People Make
They look inward.
They obsess over improving the product.
They ask, “How can we make our thing more robust, more full-featured, more advanced?”
That’s the mistake.
It’s not about “advancing” your product.
It’s not about advancing your product. It’s about advancing your customer’s reality — and that distinction is the foundation of every brand strategy that actually works.”
And when you do that, you earn more money than your competitors ever thought possible.
Solve the Problem They’ve Given Up On
Nobody gets paid for adding features.
We get paid—more money—when we remove friction.
That means:
- Unifying where others fragment.
- Simplifying where others complicate.
- Solving the root cause, not the surface symptom.
For example:
- I don’t help brands decorate.
- I help brands differentiate by solving what others miss (the gap between blending in and standing out is almost always hiding in the details).
The irony? How often the harder problem is there hiding in plain sight.
Ask Better Questions, Get Bigger Results
If you want more money, don’t ask:
“What can we add?”
Instead, ask:
“What has everyone else ignored that’s still
costing the customer time, money, or sanity?”
You’ll be stunned at how much opportunity is left on the table for one overlooked reason: everyone else is too busy ‘improving’ instead of disrupting. This is exactly why the decision to rebrand is rarely about aesthetics. It’s about finally solving the right problem.
More Money Moves: Real-World Examples
Here’s what making more money really looks like:
Apple didn’t pile on features.
Instead, they stripped them down—and made it all *work together seamlessly.*
Uber didn’t build a better taxi.
Instead, they removed the pain of finding, hailing, and paying one.
Slack didn’t just create another team chat.
Instead, they eliminated the *daily email deluge.*
Smarter brands each solved the unbearable, not the “improvable.”
That is where more money lives.
How I Help Brands Print More Money (Without Them Looking Desperate)
When a brand comes to me, I ask a different set of questions.
I’m not looking for “features.”
I’m digging for friction:
What are customers enduring that they shouldn’t have to?
Because when you remove that pain?
- You don’t just earn trust.
- You earn loyalty.
- You earn premium pricing.
- And yes, you earn more money.
The 10-Minute Simplicity Audit: Find the Hidden Problem Worth Solving
Want more money this quarter?
Run this 10-minute test:
1. What’s something your customer tolerates that shouldn’t exist?
2. Why has no one fixed it?
3. What’s the most elegant, human, fast solution possible?
Hint: If it feels too simple to be valuable, you’re probably getting warm.
Frequently Asked Questions: How to Make More Money by Solving the Right Problem
What does “solve the harder problem” actually mean in business?
It means identifying the friction your customers have silently accepted as unavoidable: the pain that’s so fundamental, so obvious, that everyone in your industry has walked past it. The harder problem isn’t more complex. It’s the one hiding in plain sight that your competitors keep ignoring while they add features.
Why do most businesses fail to make more money despite improving their product?
Because they look inward instead of outward. They obsess over making their product more robust, more full-featured, more advanced, when the real opportunity is advancing the customer’s reality. More features rarely command premium pricing. Removing genuine friction always does.
How do I find the hidden problem worth solving in my industry?
Run the Simplicity Audit above. Ask three questions: What is your customer tolerating that shouldn’t exist? Why has no one fixed it? What’s the most elegant, fast solution possible? If the answer feels too simple to be valuable, you’re getting warm. The best opportunities always feel obvious in hindsight.
How did brands like Apple, Uber, and Slack make more money using this approach?
Each one solved the unbearable, not the improvable. Apple stripped features and made everything work together seamlessly. Uber removed the pain of finding, hailing, and paying for a cab. Slack eliminated the daily email deluge. None of them won by adding more. They won by removing what customers had given up fighting.
Is this approach only relevant for large companies or startups too?
It’s most powerful for smaller, nimbler brands. Large companies are too invested in their existing product roadmap to pivot toward the harder problem. A focused brand (startup or established) can identify one piece of overlooked friction, solve it elegantly, and own a category that bigger players are too slow to see.
Final Word
More money doesn’t go to the loudest voice.
It goes to the clearest, smartest, most useful one.
And that voice is the brand that solves what matters most—before the customer even says it.
Let your competitors chase “more.”
You? Solve smarter, better, and simpler.
That is how you make more money—without selling your soul or adding to the noise.
Not sure how? Grab a copy of Brand Intervention and have it delivered to your front door.
Need an even faster attack?
Schedule a Zoom call for an UNcovery session to lock in your spot here.
