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Branding and Brand Strategy for Growing Companies

Branding and Brand Strategy for Growing Companies

Branding for Restless Companies and Driven Entrepreneurs

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Rising above the noise with David Brier

The 3 Worst Words in Branding and Product Launches

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The 3 Worst Words in Branding on a Milk Carton

The 3 worst words in branding are Obscurity. Anonymity. Mediocrity.

These words form what I call “The Bermuda Triangle of Branding Death” and they form the hell known as blending in.

It’s as true for existing brands as it is for product launches.

The 3 Worst Words in Branding GIF

Your Brand Has Haters? No Problem. This is your actual problem.

If you’re not heard, you’re obscure (not discovered or known about).

If you’re anonymous, nobody knows you as the source of anything. Makes it hard to have street credibility when your output is unknown or undefined.

And mediocrity is avoidable. Always.

And the common thread that binds these all together? Indifference.

The worst option in branding isn’t being hated.

It’s “I don’t care.”

In other words, having little to no impact results in an indifference, a “so-what” to your efforts and output.

Want to know more about the 3 worst words in branding?

Check out episode 49 of One Minute Wednesdays:

Related articles:

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The Oscars, Anne Hathaway, Prom Night Disasters and Your Brand

Sharks and Love (Or How To Come Out Of The Shark Tank Alive)

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Ready to defy gravity?

For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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