Ability to pivot is a fundamental skill amongst the best brands and creators in the world.
“All a pivot is is a change in strategy without a change in vision.” Eric Ries, New York Times bestselling author, The Lean Startup
The astute author continues, “Whenever entrepreneurs see a new way to achieve their vision — a way to be more successful — they have to remain nimble enough to take it.”
The Ability to Pivot: It’s Mental and Physical
This is why I focus on this vital and fundamental skill every brand needs to have in this new episode 40 of One Minute Wednesday.
How important is it? It’s important to this extent, that potentially great brands stay ordinary when they continue to do things because “that’s the way we’ve always done them.”
That is stagnancy.
That is failure.
That is the inability to shift as fast as change can happen in the real world.
Think of the great basketball players or race car drivers or entrepreneurs and you’ll discover one common trait: the ability to pivot.
That is the ability to be attentive enough, fast enough, with the ability to re-evaluate a new approach when the factors change and shift.
A synonym for “pivot” would be being nimble. You can rapidly recalculate an alternate approach as things shift.
This happens to people.
Happens to circumstances.
Happens to product launches.
Happens to new movies.
Happens to brands.
The greatest artists, writers, entrepreneurs, and creators in any endeavor don’t get thrown off when they encounter changes. They recalculate newly now that the variables have shifted.
One Minute Wednesdays: The Ultimate Weekly Pivot Tool
With this episode 40, a lot of episodes have been released with lots of valuable material all in around 60 seconds.
Check out the full playlist (and any episodes you missed) here.