Ever wonder how some companies and organizations seem to have a knack and ability on how to change the world?
Why can some inferior products outperform superior products?
How can something with less value yet be craved by the masses over another alternative with much better features and overall value?
This is what I cover in this week’s One Minute Wednesday, episode 17!
Who will win:
Is it the brand that has the better materials and better features or is it the brand that has the better story that hits us as members of the human race?
Unfortunately, too many companies ask the wrong questions:
Why doesn’t telepathy pervade the minds of customers who really, really need our products and services so we win the battle for more customers?
Why is life so unfair?
One company I rebranded had forgotten their own story so much, I needed to remind them and help make it relevant again.
Change Your Story, Change the World
Many companies focus on its brand’s features, on their unique distinctions, and the value they provide while developing or refining the product. All very legitimate activities.
But then when it comes to telling the world, they forget that this is where the real work starts and where you need as much ingenuity as when you were developing your product.
You have to put in 2X, 3X, 5X the amount of ingenuity in order to get the traction you so rightly deserve.
How to Change the World (and How to Stop Blaming Excuses for Your Fate)
Did you know the brand with the greater story wins?
Not more features etc. but instead the one who figures out how to tell their story in a meaningful way.
If you’ve missed the first 16 episodes, check them out here and subscribe.
“Such a Great Book…”
Want the book that’s responsible for helping businesses generate over $1 billion in sales? Then grab your hardcover copy (see what Daymond John says below) on Amazon. You will never see branding again.