Welcome to the AI World—where speed is cheap, content is cloned, and originality?
Originality. Now that’s premium real estate.
But let’s get something straight:
AI isn’t coming for your career.
It’s coming for our excuses.
We’re all in the AI World now.
But don’t confuse “automation” with “authority.”
In this new world, the biggest differentiator
isn’t your resume, your pitch deck, or your tech stack. It’s you.
Here’s how to fix this right now.
MYTH #1: “The AI World will replace everyone.”
Bullshit. AI replaces tasks, not people.
To clarify, look at these distinctions:
It can recognize patterns in music.
But it can’t feel goosebumps with the perfect lyrics and melody.
It can summarize War and Peace in 0.3 seconds.
But it can’t write your story.
It can read every book on branding.
But it can’t walk into a boardroom, shake hands, and rewire perception in 12 words.
It can write a love letter.
But it can’t fall in love.
It can list every ingredient in a recipe.
But it can’t taste the difference between good and unforgettable.
It can mimic your tone.
But it can’t live your truth.
As I wrote in this article: “Brands that lead with people win. The future of branding is exciting, disruptive, and, above all, profoundly human-centric.”
In our AI World, the winners aren’t
the most efficient. They’re the most authentic.
MYTH #2: “AI is the future of leadership.”
Not even close. It’s an accelerator as I cover here.
AI follows. It doesn’t lead.
It studies what’s been done.
But it can’t do what’s never been done.
It can automate a workflow.
But it can’t dream up a future worth chasing.
Our AI World is full of “content.”
But leadership? That’s still human. 100%.
MYTH #3: “My product will speak for itself.”
In today’s AI World, silence is a liability.
Everyone’s shouting.
Bots are posting at scale.
Algorithms are screaming.
Yet at the end of the day, products don’t go viral. People do.
Need proof? Here’s how it rolls out:
- Tesla has 22M followers
→ Elon Musk? 189M - Spanx has 104K
→ Sara Blakely? 2.3M - VaynerX has 136K
→ Gary Vee? 5.6M - Acquisition.com has 36K
→ Alex Hormozi? 2.9M - Amazon? 6M
→ Jeff Bezos? 6.3M - Virgin? 300K
→ Richard Branson? 19M
See the pattern?
In this AI World, your personal brand IS the algorithm.
Why This Matters and What Happens Next for You
We don’t fall in love with data sets.
We fall in love with narratives.
We don’t remember the company roadmap.
We remember the founder’s story, the struggle, the first “no,” the bold “yes.”
In the AI World, everyone has a microphone.
But only a few have something real to say.
So What’s the Play?
If you’re hiding behind the company logo…
If you’re only posting curated quotes and safe takes…
If you’re treating LinkedIn like a bulletin board instead of a stage…
You’re leaving impact on the table.
Because in the AI World, humanity becomes your edge.
Your brand doesn’t just need positioning.
It needs a pulse.
7 Steps to Win in an AI World
- Declare your difference.
Don’t be “another X.” Be the only one who does what you do.
2. Lead with opinions, not echo chambers.
Say what others won’t. Respect follows courage.
3. Put your face out there.
AI doesn’t have a face. You do. Use it.
4. Share personal lessons, not perfect ones.
People connect with scars, not polish.
5. Write like you speak.
Forget “professional.” Be personal. Be punchy. Be you.
6. Create content that cuts through.
No more filler. Every post should punch.
7. Show up like clockwork.
In the AI World, consistency builds memory. Memory builds trust.
Final Thought
In the AI World, content is infinite but real connection? Scarce.
And where there’s scarcity, there’s value.
Don’t fear the bots.
Out-human them.
When everyone’s churning, copying, and pasting…
The one who dares to be real wins.
