When I wrote Brand Intervention, my mission was simple: cut through the noise and show leaders how branding really works.
But here’s what I saw again and again: even brilliant campaigns and beautiful logos fall apart when a company’s brand culture is lacking or weak. That is why I wrote “Rich Brand Poor Brand.“
This deconstructs “brand culture.” How important is this for every leader to master this?
Important enough for Claude Silver of VaynerX to write her new bestseller, “Be Yourself at Work,” which focuses on the importance of you being you at work. Vitally important.
“Rich Brand Poor Brand” focuses on you as a vital component in the culture of any company. The book shows leaders and founders why brand culture is the single most valuable and most overlooked asset a business owns. It is the hidden engine behind loyalty, relevance, and growth.
Rich Brands vs. Poor Brands
The difference between Rich Brands and Poor Brands comes down to your brand culture.
- Poor Brands rely on tactics. They chase trends, copy competitors, and waste money on short-term wins.
- Rich Brands build cultures that sustain loyalty, spark innovation, and make them unforgettable.
When your culture fuels everything from how your team works to how customers feel, you stop competing on “better” and start owning a category. That is the power of brand differentiation through culture.
Brand Culture: The Asset That Never Depreciates
You will not find it on your balance sheet, but brand culture is the asset that drives:
- How your team delivers customer experiences.
- How you respond to crises and market shifts.
- How you build trust and loyalty that outlasts every campaign.
Just look at Warren Buffett’s investments, Steve Jobs’ obsession with detail, Coco Chanel’s reinvention of fashion, or Gary Vaynerchuk’s focus on community.
Their secret is not better marketing. It is stronger culture.
The truth is clear: your culture is your brand, and your brand is your culture.
What “Rich Brand Poor Brand” Covers
In this book, I reveal the blueprint for building Rich Brands through brand culture:
- Why “better” is a losing game while “different” creates market power.
- How timeless cultural values outlast short-lived trends.
- Why customer loyalty and retention deliver more value than constant acquisition.
- The danger of industry clichés and how to rewrite the rules.
- How internal brand culture directly drives external success.
This is not theory. It is based on the $9B in sales I have helped clients generate by embedding culture into their DNA.
The Reception
Within hours of launch, Rich Brand Poor Brand hit #1 on Amazon in its category.
- Daymond John of Shark Tank and FUBU called it “genius.”
- Claude Silver, Chief Heart Officer at VaynerX, called it “a masterclass in wit, wisdom, and pure genius” and “the antidote to mediocre branding.”
Reviewers said:
- “David Brier shows how brand culture drives loyalty and lasting success.”
- “A must-read for founders serious about building brands that stand the test of time.”
- “The antidote to superficial branding. It is about unleashing your David in a world of Goliaths.”
Who This Book Is For
If you are a founder, CEO, or entrepreneur, here is your wake-up call: stop outsourcing culture to HR and treating branding as decoration.
If you want long-term brand growth, brand culture is your business strategy.
This book is your guide to:
- Building internal brand culture for long-term growth.
- Turning culture into a customer loyalty engine.
- Differentiating in ways competitors cannot copy.
The Core Takeaway
Branding is not your logo or your tagline. It is your culture in action.
Rich Brands understand this. Poor Brands do not.
And the companies that will dominate tomorrow will be the ones that invest in brand culture. They will create loyalty, relevance, and resilience that no one else can match.
My invitation to you:
Read Rich Brand Poor Brand. Make brand culture your advantage. Build a brand no one can ignore.
