• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
You’re here. Awesome! 😉 Here’s a Free Thank You Gift.
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube
DBD International Logo

Award-winning branding, rebranding and package design

How brands outshine, outlast and outperform their competition

  • Home
  • Start Here
    • About David Brier
    • In The Press
    • Keynote Speaking Engagements
    • The #1 Alexa Skill on Branding and Rebranding
  • Brand Intervention
    • Branding
    • Rebranding
    • Storytelling for Entrepreneurs
    • Leadership
    • Portfolio
  • Videos
  • Contact
  • Blog
Rising above the noise with David Brier

The Simple Reason Why Ideas Spread

Reading Time: 2 minutes

why ideas spread for real

Have you ever wondered why ideas spread?

Me too.

Think to the Last Idea That Caught Your Attention

Was it ordinary?

Or was it in something in some way extraordinary?

why ideas spread gif

FACT: Extraordinary will win every time.

Because there’s a hidden law at work at the heart of every purchase: different is better than better. 

And different ideas share this quality: they’re extraordinary in one way or another.

Why Ideas Spread

Yes, it comes down to ideas. 

But not just any ideas. Extraordinary ideas.

Does that mean ingeniously innovative? No.

  • It can be simpler
  • It can be easier
  • It can be beyond the industry standard
  • It can have less (artificial ingredients is one simple example) 
  • It can be more luxurious
  • It can connect dots from other industries that others miss or overlook

In short, it’s something that is beyond that threshold of “average.”

Why is this?

There’s a Reason Supermarkets Have No Aisles That Sell “Average Stuff”

Because average is ordinary.

Average is “been there, done that.”

Average is cliche.

Average has no value.

Why is this important? Because being average is not your destiny or fate or the fate of any one of our customers. 

THAT is what I talk about today.

Because TOO MANY companies I start to work with have NO idea when ordinary stops and extraordinary starts. Or how to determine that.

This is the difference between starvation and failure versus creating something that changes the world.

We’re each seeking value in our activities and we each use different metrics on “what is average, and what isn’t.”

That’s the one thing that every entrepreneur needs to know, every business owner needs to know, every leader needs to know and understand. 

We don’t talk about the ordinary. We talk about the extraordinary.

And, if you have a brand, if you have a business, if you have a movement, if you have a cause, what people are going to talk about and embrace is THE MAGIC.

That is the thing that gets passed from one person to another.

Not the same old, same old, different day, same crap. 

 

Related articles:

Lock in Your Coordinates: 3 Questions for Star Trek Fans & Entrepreneurs
LinkedIn’s Secret: Human Minds, Anteaters, and the $821 Million Startup
My YouTube 2013 Rewind: From Innovation to Becoming a Grandpa
What NY Times Bestseller Gary Vaynerchuk Didn’t Do that Led to His Amazing Growth
Contact David Brier

Found this helpful? Never miss an issue

Join 7,500+ subscribers who get step-by-step
actionable brand strategies every two weeks


    Ready to defy gravity?

    For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

    Discipline
    • Branding
    • Rebranding
    • Storytelling
    • Leadership
    • Portfolio
    4 ways I can help you
    • It’s the Entrepreneurs Bible. Yours Free
    • Amazon’s #1 BestSeller “Brand Intervention”
    • Transform Your Business and Brand in 9 weeks
    • Work With Me And My Team :One to One
    Subscribe to my branding insights email and get my free e-book on branding
    Free Branding Ebook - The Lucky Brand
    You Know You Want To!

    • Facebook
    • Twitter
    • Pinterest
    • LinkedIn
    • YouTube

    Copyright © 2023 · All Rights Reserved · Privacy Policy · Log in