Branding and being on Linkedin are not two phrases I would have put together 12 months ago.
Like Pouring Gasoline on an Already Raging Fire
But quite a bit has changed at LinkedIn.
Similar to a teenager suddenly realizing they have the influence, impact, career options, and more opportunities as an adult, LinkedIn has suddenly realized:
- it’s more than a digital rolodex,
- more than someplace to “look for contacts or job opportunities” and
- more than someplace to announce having gotten onto the INC 500
Essentially it’s become a potentially powerful platform for specific smart, exact, and strategic bits of information.
Being On LinkedIn in a Way That Actually Matters
Through Dennis, I started to build a strong nucleus of content creators who are collectively a force of nature, and we each help each other up — like when a group is climbing a wall and you ensure we all make it (or none of us makes it).
As a result, I’ve established some good contacts with strong skills and considerable output.
One of the contacts I met this way is Shay Rowbottom from Margle Media. I looked at what her company was doing, liked what I saw, had an idea and reached out to Shay.
The Ghost of LinkedIn Past
Shay and I agreed we could collectively do some damage on LinkedIn.
The result was a video collaboration on LinkedIn with Shay.
We shot it, her company edited it, and we both agreed on launching on LinkedIn the same day, so it fully hit each of our networks.
The video’s shown below which got collectively between us both over 34,000 views (which is a much more targeted audience than the broad audience of YouTube) over the course of a few weeks on LinkedIn:
The goal was creating a video that was less than the 10-minute maximum (we came in at 9:45) covering “the basics of branding” with lots of questions and TONS of engagement on LinkedIn.
The video was all about GIVING, not pitching, selling or asking for something in return.
It was 100% “giving back.”
So yes, there is a way to make LinkedIn do what it should be doing.
Hopefully, this gives you some insight into what you can achieve there.