While everyone is busy chasing the AI tool of their choice, here’s a brutal fact: everyone’s chasing the wrong AI tool.
To drive this home, the brilliantly talented Caleb Ralston (the secret strategist behind Gary Vee and Alex Hormozi, two of the biggest personal brands in the world) sheds light on this topic:
“My goal isn’t to be ‘better’ than AI, it’s to be more human.”
Here’s the truth in a nutshell:
In 2026, AI won’t replace you. It’ll replace everyone who forgot how to be human.
During my recent live session with Jasmin (Jay) Alić, one of LinkedIn’s most followed voices with 340,000+ followers, he dropped a truth bomb that cut through the noise:
“The world isn’t running out of content. It’s running out of connection.”
While most creators obsess over prompts and platforms, Jay and I use a tool that never needs an update: Authenticity. Ingenuity. Humanity.
We leaned into this 100% in this live masterclass we had earlier this week.
Here are just some of the topics we covered:
- 00:01:50 – Comeback of Authenticity
- 00:04:44 – Importance of Curiosity
- 00:06:39 – Avalanche of Beige
- 00:47:52 – Rethinking the Word Authentic
- 01:05:33 – Effective Cold Pitching Techniques
Here is the full discussion:
The real AI? Authentic Intelligence.
And it’s exactly what I help you uncover when we work together:
I help smart people nobody knows about
become the first person everyone thinks of.
Because in the age of artificial everything, being unmistakably human is your unfair advantage.
5 Steps to Reclaim Your Brand in 2026
1. The AI Tool Nobody’s Using: You
Think about it. Everyone’s feeding machines to write for them.
The real problem? No one’s feeding themselves enough to think beyond the tools.
Jay’s business stays fully booked without a single sales post because his audience doesn’t feel “marketed to.” They feel heard.
Action Step →
Write one post this week that starts with “I believe…”
Don’t edit the honesty out.
That’s the human algorithm at work.
2. The Avalanche of Beige
In 2024, there was noise.
In 2025, an avalanche of beige.
In 2026, expect a tsunami of regurgitated falseness.
AI tools are scraping the same data.
Which means sameness is the new spam.
Action Step →
Audit your last five posts.
Delete every cliché: “cutting-edge,” “innovative,” “results-driven.”
Replace them with proof: metrics, stories, screenshots.
Because beige content doesn’t break through.
It blends in, then disappears.
3. Authentic Intelligence > Artificial Intelligence
AI should amplify your ideas, not replace them.
Jay said it best:
“The future isn’t AI. It’s A.I. → Authentic Intelligence.”
When you lead with curiosity, emotion, and conviction, you create something machines can’t replicate: trust.
Action Step →
Ask AI to interview you.
Let it summarize your tone, stories, and patterns.
Use it to understand your voice — not borrow someone else’s.
4. Different Is Better Than Better
Your biggest threat isn’t AI.
It’s sounding like everyone else using it.
Better is expected.
Different is unforgettable.
Every client I work with learns this truth:
When you define your difference, you become the first person everyone thinks of.
Action Step →
List three ways you’re not like your competition.
Create a week of posts around each one.
Visibility follows clarity.
5. You Don’t Need a Brand. Your Brand Needs You.
Your logo doesn’t build trust.
Your story does.
In an algorithmic world, emotion is the ultimate edge.
Show your values. Show your scars. Show up.
Action Step →
Share one lesson you learned the hard way.
Vulnerability isn’t weakness — it’s signal strength.
The 2026 Anti-Beige Playbook
- Authentic > Automated
- Curiosity > Clichés
- Different > Better
- Proof > Promises
- Human > Hype
Because the most powerful AI tool in 2026 isn’t artificial.
It’s you: your authenticity, your ingenuity, and your humanity.
That’s the real upgrade everyone’s missing.
The Bottom Line
AI will scale your output.
Your humanity will scale your impact.
If you’re brilliant but unknown, it’s time to use the tool no one else is: you.
I help smart people nobody knows about become the first person everyone thinks of.
That’s how you win in 2026. And why I wrote a brand new manifesto to give you an unfair advantage.
Want my free 8-chapter guide:
How Smart Companies Are Preparing for the 2026 AI Backlash?
Just email me with “NO MORE BEIGE” in the subject line.
Your 2026 Blueprint for a Pre-loaded Calendar
Want the exact blueprint I use to expose the AI tools nobody’s talking about?
While everyone’s chasing ChatGPT prompts, I reveal the steps to take to have a “pre-loaded authenticity calendar” that’s helped thousands of companies build real human connections in an AI-saturated world.
Grab your copy of the free 8-chapter PDF that shows you how to generate content like laying train tracks—think once, execute all year, and watch your authenticity become your unfair advantage in 2026.
Just email me with “NO MORE BEIGE” in the subject line.