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Branding and Brand Strategy for Growing Companies

Branding and Brand Strategy for Growing Companies

Branding for Restless Companies and Driven Entrepreneurs

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Rising above the noise with David Brier

How to Brand, Talk Less and Sell More

Reading Time: 2 minutes
Talk Less. Sell more.

Some brands go (in the goal of wanting to sell more) into endless “pitch mode” at the expense of their brands.

Say less things. Sell more.

Shut Up Already. Seriously.

Brands that make this mistake focus on short-term transactions versus the long-term lifecycle of a client relationship, adding value over the long term.

I cover this in detail in this pivotal article I wrote, “The Vital Difference Between Sales and Branding.”

Great brands have a dialog and a conversation.

Trust me. It’s the fleeting brands that only know the pitch and focus only on their side of the discussion, ignoring the other side of the conversation.

This mistake spells disaster in the short term and the long term whether you’re B2B or B2C.

The Internal Dialogue That’s Losing Sales

We’ve hit a milestone: Episode 50.

Episode 50 of One Minute Wednesday covers how some brands talk too much, losing sales and diluting their brand in the process.

This is a vital video for anyone involved in branding or selling.

Want to sell more? Start here:

Need more insight on how to sell more?

Here’s another powerful article: https://www.risingabovethenoise.com/branding-and-selling-how-to-do-it-right-and-win-big/

Quick lesson: Talk less. Ask more questions. Listen more.

Remember: your mouth is outnumbered. Two ears. One mouth.

Related articles:

Not Joe Rogan? How to Create a Podcast Brand People Actually Want to Listen To

How to Outsmart Goliaths in Your Industry: A Rebrand Case Study

Why Did This Video Get Over 34K Views on LinkedIn?

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Ready to defy gravity?

For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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