Santa’s got his list, and he’s checking it twice — but this year, there’s a curveball: David Brier’s new book, Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths.
Will David and his book land on the “Nice” list or stir up so much branding controversy that it’s considered downright mischievous? Let’s dive in.
First off, Santa’s Elves confirmed it’s already #1 on Amazon in New Releases and Bestsellers. Even reindeer are ordering copies to brush up on their differentiation skills (Rudolph, you trendsetter).
When Santa Speaks, Reindeers Listen
This isn’t David’s first branding rodeo — his prior book, Brand Intervention, was a hit becoming an Amazon bestseller within two days of going on sale.
Rich Brand Poor Brand took three hours to achieve that milestone…
But this follow-up doesn’t just pick up where he left off; it takes the sleigh and turbocharges it with rocket fuel.
Featuring insights from heavy hitters like Warren Buffett, Brené Brown, Daymond John, Phil Knight (the original “shoe dog” of Nike), Ronald Reagan, Coco Chanel, and even Billy Joel (yes, The Piano Man himself), the new book is like a branding TED Talk wrapped in Christmas lights.
Add Claude Silver’s foreword, and Santa might need a second cup of cocoa to keep up.
David’s message is simple but powerful: a rich brand isn’t about the size of your company or the industry you’re in. It’s about culture — that secret sauce that fuels your company’s heart and soul. And unlike Aunt Edna’s fruitcake, this message actually sticks.
The cherry on top? A 46-page Rich Brand Poor Brand Playbook concludes the book is packed with eye-popping visuals and real-world transformations. Even Santa’s workshop is considering a rebrand — “elves” might soon become “joy engineers.”
But let’s not sugarcoat it: this book is disruptive. It challenges lazy branding and uninspired leadership, leaving no room for excuses. Naughty? Only if you’re allergic to ambition.
In the end, Santa gives Rich Brand Poor Brand a resounding “Nice” rating — with an asterisk. He warns that reading the new book might unleash your inner David, and once that happens, there’s no going back. And no Goliath will have the ability to outsmart you ever again.
So grab your copy, pour some eggnog, and get ready to slay (or sleigh) your brand’s potential.
Because if there’s one thing Santa and David agree on, it’s this: the world doesn’t need more brands — it needs better ones.
