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LinkedIn’s Secret: Human Minds, Anteaters, and the $821 Million Startup

The LinkedIn Secret Exposed

I’ve been not-so-secretly experimenting with LinkedIn.

With video. With posts. With one-liners.

The LinkedIn Secret (That Cost Me Nothing)

For years, LinkedIn had zits.

It was awkward.

It didn’t fit in.

But after years of gathering cobwebs and suffering from an indentity crisis, LinkedIn has actually (and finally) become a “social platform for business engagment.”

LinkedIn is so cool now (maybe)

Need proof? Here’s what Gary Vaynerchuk has to say:

“LinkedIn has transformed so much as a platform. Years ago, it used to just be for job seekers. People would post resumes, and only connect with people they knew and no one else.  

“Now, it’s become more of a content platform.

“People share status updates, articles, and interact with each other within a business or professional context. And because the platform is still relatively early, they’ve made the organic reach insanely high.

“It’s where Facebook was at 5-7 years ago.”

So, besides showing you today’s newest One Minute Wednesday below, I am showing you two others videos that have collectively (so far) gotten over 8,623 views and amazing engagement in just a few days.

Hiding in Plain Sight: What Customers Are Doing That You Need to Know

From “ideas” you present to your significant other, to pitches you make to team members, to simply persuading “the board” to give you the room to test out your crazy new idea, or (for parents) to convincing your children of your terrific new idea.

Becoming a Thought Leader While Entertaining

With the following video, people on LinkedIn got to see the joy of “outsmarting the bigger brands.”

Why is this important? Because everyone is a David to some Goliath.

And this short and memorable video caught the eyes and minds of thousands of people on Linkedin.

In less than a minute.

Everyone Loves a Winner (Especially an $821 Million Winner)

Within a day, thousands of businesses learned of this story:

It was an innocent midday lunch meeting. Stu had an idea he needed to discuss.

After all, I’d branded his previous company that helped him sell that and become financially independent.

But 5 days had passed (since selling it) with Stu in “retirement mode.”

And he had an in itch. And was getting restless.

$821 million dollars later, here’s what happened:

And none of the above cost me a dime beyond making these videos which were done quickly and cost-effectively.

Stop Waiting. Start Rising.

Do you have an itch that needs scratching? Let’s set up a time to talk: https://DavidBrierCalendar.as.me/IntroductorySession

This is a free call that will probably lead to you to buying my services.

What’s the worst that can happen? We laugh and become buddies.

What the best that can happen?! You stop doing stupid shit and become independently wealthy on a remote island.

Related articles:

The #1 Problem in Retail Branding
Emotional Branding: How Do You Tap into this Secret Ingredient?
The Guide To Creating a Brand That Wins You Customers
Sharks and Love (Or How To Come Out Of The Shark Tank Alive)

Filed Under: Social Media, Storytelling Tagged With: brand leadership, branding, LinkedIn, one minute wednesdays

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The Branding Book That Redefined the Rules — Now in Hardcover and epub format

Free eBook -Defying Gravity and Rising Above the NoiseThe definitive book on branding, "Defying Gravity and Rising Above the Noise" by David Brier is now available in hardcover as well as in ePub format readable in any browser or iPad. Get your copy here.

Testimonials

What Design Taxi Had to Say

"Brier goes through [with his free Lucky Brand ebook] the evolution of brands in the changing face of communication and seeks to answer three key questions: How to stand out; How to be noticed at all; and How to be thought of when it's time for your customer to buy.”
Design Taxi
Award-winning branding, rebranding and package design
2013-06-21T10:20:47-05:00
"Brier goes through [with his free Lucky Brand ebook] the evolution of brands in the changing face of communication and seeks to answer three key questions: How to stand out; How to be noticed at all; and How to be thought of when it's time for your customer to buy.” Design Taxi
https://www.risingabovethenoise.com/testimonials/design-taxi/

As seen in Forbes.com

“An award-winning brand specialist consulting small-to-medium sized companies and cities as well as a Fast Company expert blogger.”
Forbes.com
Award-winning branding, rebranding and package design
2013-06-21T10:07:32-05:00
“An award-winning brand specialist consulting small-to-medium sized companies and cities as well as a Fast Company expert blogger.” Forbes.com
https://www.risingabovethenoise.com/testimonials/forbes-com/

As Seen in Firmology

“David’s work has earned him over 320 industry awards and can be found everywhere and anywhere you look, from his expert blog on Fast Company to his #1 ranking YouTube channel. David may head a creative design agency, but I liken David to an entertainer at the top of his game.”
Firmology
Award-winning branding, rebranding and package design
2013-06-21T10:10:16-05:00
“David’s work has earned him over 320 industry awards and can be found everywhere and anywhere you look, from his expert blog on Fast Company to his #1 ranking YouTube channel. David may head a creative design agency, but I liken David to an entertainer at the top of his game.” Firmology
https://www.risingabovethenoise.com/testimonials/as-seen-in-firmology/

El Paso Chile Company

"DBD rocks. To express how good they are would require words they probably couldn't publish. I love DBD's work.”
P.K. - President, El Paso Chile Company
Award-winning branding, rebranding and package design
2013-06-21T10:11:10-05:00
"DBD rocks. To express how good they are would require words they probably couldn't publish. I love DBD's work.” P.K. - President, El Paso Chile Company
https://www.risingabovethenoise.com/testimonials/el-paso-chile-company/

One of the best branding minds and talents in business today

"The way David Brier worked with me and embraced my project, I see why he's considered one of the best branding minds and talents in business today.”
New York celebrity skin care expert, Joanna Vargas
Award-winning branding, rebranding and package design
2013-06-21T10:12:03-05:00
"The way David Brier worked with me and embraced my project, I see why he's considered one of the best branding minds and talents in business today.” New York celebrity skin care expert, Joanna Vargas
https://www.risingabovethenoise.com/testimonials/one-of-the-best-branding-minds-and-talents-in-business-today/
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Award-winning branding, rebranding and package design

Ready to Defy Gravity?

For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

The secrets behind explosive growth

What to do when you're not Joe Rogan
Luxury Brand Success for Nimbl
Why Branding Matters to an Australian Company
the perfect brand extension
serving customers the right way
Rebranding a Company: Woof! Woof!

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