If you love your story, set it free.
I was recently introduced to Russell Brunson, a very successful entrepreneur, who relayed a concept that resonated with me:
You can only learn so much and grow so much until you reach a certain point at which, in order to continue your growth, you have to extend yourself and your brand outwards, to help others learn and use what you know.
While this has been a personal philosophy of mine for some time, I hadn’t put it in those words. So I was thrilled to run across this.
So much so, that it inspired this new video:
It’s Your Brand Story. How Many Will it Help?
With unusual animation that punctuates certain themes throughout this video, the most insightful points are:
- How do you measure True Growth?
- Are you a rich brand? Or a poor one? Work out how to create the most value possible
- The challenge isn’t in achieving growth; it’s in sustaining it, something all great leaders know
- There’s a fork in the road we will each encounter. One leads to contraction and the other leads to continued growth.
- We must answer, “Why didn’t we export our talents and knowledge to others who could have benefited from it?”
- What is unstoppable growth, really?
- And how does this help one become a rich brand and not a poor one?
Here are some screen captures that show the magical little points in this message:
Your Brand Story: How Far Will it Go?
Brands are about telling a story.
Visually. In words. In color. In timing and pace.
But at a certain point, it’s about scope: how many people can you reach?
If what you do adds value, isn’t it more beneficial for more people to learn of it and use what you’ve created?
That is what inspired this video.
Used wisely, your brand story is your advantage (or your liability if done poorly).
Use it well and unleash your brand story to the world so it’s never the same again.