brand leadership

Brand perfection and leadership

How a Global Brand Restores Its Culture in 3 Minutes

by davidbrier March 10, 2015 brand leadership

It was an innocent email I received. The email stated they’d seen my “What is Innovation” post and video on Fast Company and needed something equally inspiring for their staff. The company? The global leader in luxury skincare: La Prairie from Zurich, Switzerland, with 14 affiliates and represented in more than 90 countries worldwide. As…

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Video reveals what branding really is

New Video Reveals the Magic of Branding in 2 Minutes

by davidbrier February 25, 2015 brand leadership

For a subject like branding, I didn’t see this coming. I certainly didn’t see this going viral (though I secretly hoped it would, like anybody who buys a lottery ticket hopes their ticket is the winning one). Yet, in 23 days after being uploaded to YouTube, this video was: Featured on DesignTaxi (“Minimalist Video Offers…

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Branding and Super Bowl Sunday

How I Saved a Client (and Their Brand) $4.5 million

by davidbrier February 8, 2015 brand leadership

In the last 10 days, one client approved and aired a very smart “Super Bowl” ad and got covered by Forbes and Huffington Post. Here’s what I learned along the way and the 3 very important branding lessons every brand should know. Here’s the play-by-play: It was Sunday night, one week before the Super Bowl.…

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Making a splash with video this year

How to End 2015 with a Splash (video): How This Water Brand Did It Right

by davidbrier December 28, 2014 brand leadership

2014 (setting 2015 up for crushing it) was a remarkable year with many milestones (last week, I sent out “My Holiday Elfie” which if you missed, you can check out here). 2015 Highlights It was a year when did an interview on me about the two types of brands (a book is being worked…

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Video Confessions by David Brier

4 Videos That Changed My Life

by davidbrier November 26, 2014 brand leadership

“I dream for a living. Once a month the sky falls on my head, I come to, and I see another movie I want to make.” Steven Spielberg This year has been dramatic. I’ll explain. Video Confessions I am by trade and practice a branding professional, specializing in the design and strategy side of the…

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Vaynerchuk: The Champ or the Challenger?

Why I was Chosen Instead of Gary Vaynerchuk [Video Proof]

by davidbrier October 28, 2014 brand leadership

For those unfamiliar, Gary Vaynerchuk is a New York Times best-selling author, a serial entrepreneur and a wonderfully entertaining, insightful and expletive-infused public speaker. If that weren’t enough, he said this: “All your ideas may be solid or even good… But you have to actually EXECUTE on them for them to matter.” If that weren’t…

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Botanical Bakery video and YouTube insight

How Did This Rebranding Catapult Sales 900% in 24 Months?

by davidbrier March 10, 2014 brand leadership

“My doctor told me I had to stop throwing intimate dinners for four unless there are three other people.” Orson Welles “Cookie cutters are for baking, not branding.” Yours truly Food’s About Passion. So is Branding. In the below video, I unveil how I took a small company in Napa Valley producing a “traditional product”…

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Coffee Thumbnails

3 Details Every Brand Must Apply to (Finally) Get Noticed

by davidbrier February 17, 2014 brand leadership

Found those words on the Internet this morning. How w-i-d-e is the gap between hard-won expertise vs. the hype-driven tactic-du-jour we each read about each and every day? It’s often not fully appreciated until it’s too late with a lot of money lost. Man… the pain and “wisdom scars” some CEOs and entrepreneurs carry around…

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How businesses will succeed

The Lesson in Economics That 80,000 Businesses Never Learned*

by davidbrier January 8, 2014 brand leadership

* Per one report, during the Startup Awards, the Department of Trade and Industry (DTI) shared the statistic of approximately 80,000 business startups failing annually. The Currency of Branding “Is it necessary?” is a question often asked when creating or improving anything in business. When innovating or challenging the status quo, it’s important to know…

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YouTube and Revealing the Great Agency Hoax

In 2 Minutes and 33 Seconds, This Video Reveals What No Design Firm Will Ever Share With Its Clients

by davidbrier December 17, 2013 brand leadership

Honestly, you as a client deserve better. Too many good companies waste money or worse —  they fail — for a simple reason. (And too many potentially great companies get stuck for a very stupid reason shown below.) The video below shows you why. Press play to learn: At 31 seconds, what no design firm…

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Steve Jobs Apple

The Commercials Apple Should be Making Today (video)

by davidbrier October 19, 2013 brand leadership

Two years ago, we said goodbye to Steve Jobs, the rebel, the genius, the one crazy enough to think he could change the world (and did). Tim Cook, this is the future speaking. So listen up. (Business owners and CEOs, what follows is a vital lesson for us each to be reminded of.) Remember when…

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Daymond John on the Shark Tank set during Shark Tank week

Exclusive Interview with Shark Tank Investor Daymond John: “Why I Do What I Do”

by davidbrier September 15, 2013 brand leadership

Lori Greiner and Daymond John pose on the set of Shark Tank Recently, I spoke with Daymond John, Shark Tank investor and CEO of the global fashion brand FUBU. I had an agenda to get more insight into the man who first worked at Red Lobster to eventually become the CEO of a new category…

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Rock Star brands and how to rise above the noise

Turning Clients Into Rock Stars: 4 Who Made It

by davidbrier June 10, 2013 brand leadership

Clients look to branding professionals to make them and their brands look good. As in, rock star good. Don’t actors catapult their careers on the recognition factor of their work well beyond the box office with such tools as the Oscars and the Golden Globes? Or the Grammys for musicians? Or the Tonys for Broadway? Or…

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The Science of Persuasion

Is Your Business Using the (Ethical) Science of Persuasion?

by davidbrier May 3, 2013 brand leadership

James Bond. Ferris Bueller. ET. They all had a certain type of persuasion and influence. Persuasion. Even though it’s not a 4-letter word, people have strong opinions about it. Used well, it defines the skill of someone who rapidly engages others, gains near-instantaneous adoption of ideas and seems to get faster support when needed than…

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Startups and Branding

13 Brand Killers and Why Startups Must Succeed

by davidbrier February 25, 2013 brand leadership

Startups rule, yet so much is stacked up against their success. (Fact: in the next 24 hours, there will be 18 new businesses that open their doors with 17 of them violating what’s covered in this presentation.) Startups need reliable guidance (like a precision GPS that gets you from point A to point B). That…

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super Bowl 2013 super Bowl

The 2013 Super Bowl Spots Sneak Peek (for those who can’t wait until Sunday)

by davidbrier February 1, 2013 brand leadership

Besides the over 79,000 viewers that will pack the stadium to watch the Super Bowl on Sunday, the Super Bowl ranks as the most watched show on TV all year. Last was a record 111+ million viewers, the most viewers to watch a single show in US history. Super Bowl, Chicken Wings, Guacamole, Pizza and…

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Brand strategy, brand leadership and brand disruption

3 Questions Every Brand Must Answer

by davidbrier October 22, 2012 brand leadership

“The greatest enemy of knowledge is not ignorance but the illusion of knowledge.” Stephen Hawking Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death? Some companies think it’s how deep one’s pockets are. But Microsoft, with its deep pockets, has proven time and again that this…

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The Guidelines on How To Brand

How To Rebrand: 19 Questions To Ask Before You Start

by davidbrier September 28, 2012 brand leadership

Companies will at some point come to that milestone known as “the rebrand.” For some, it happens early on once they’ve discovered who they really are while with others, it occurs after many years of having grown (or outgrown) their brand. Then and Now You’ll discover that some brands go along an evolutionary track that…

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Content Marketing Strategy, the way Mom can't do it

Content Marketing Strategy — Why Mom’s Not The Best Choice

by davidbrier September 4, 2012 brand leadership

Content Marketing. A modern marketing term almost as popular as Social Media (and we see the trouble many companies got into over that). Then, there’s the other big word: Strategy. Longer term, bigger picture solutions versus the day-to-day tactical actions taken by companies to achieve short-term goals (e.g., drive sales) and handle more immediate issues.…

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Thumbnail image for The Branding Mistake Even Smart People Make

The Branding Mistake Even Smart People Make

by davidbrier July 5, 2012 brand leadership

Smart business people are great to have on your side to help isolate and eliminate fundamental branding mistakes. Why else do you think business line up and volunteer to swim in the potentially scathing and sometimes brutal Shark Tank? It’s to get h-e-l-p from people who k-n-o-w. Here are some facts: Some tools strengthen a…

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Love is what makes the world go round....

Sharks and Love (Or How To Come Out Of The Shark Tank Alive)

by davidbrier July 1, 2012 brand leadership

Last week, Daymond John of Shark Tank shared some love by tweeting about my latest Fast Company post, “Best article ever written about Shark Tank…” He didn’t say “Best.” No. He wrote, “BEST article EVER written….” as in…. EVER. Now that’s some LOVE. And for any who think I might be embellishing this, here is…

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