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Rising above the noise with David Brier

Copy This. I Dare You.

Reading Time: 2 minutes

Authentic Branding and Originality

“…if you’re a copycat, you can never keep up. You’re always in a passive position. You never lead; you always follow. You give birth to something that’s already behind the times—just a knockoff, an inferior version of the original. That’s no way to live.” ― Jason Fried, New York Times bestseller, Rework

Authentic branding is about creating something that achieves several things:

  1. Transporting a vision, an aspiration, to the reader or viewer
  2. Gives something unique the voice it needs to be heard
  3. Conveying a transformation that your product or service makes possible

This is as true for branding as it is for rebranding which is why I speak about this in this week’s One Minute Wednesday:

Authentic Branding

Branding done without understanding is deadly. It’s just going through the motions.

This leaves you with only two options:

  • Copycat tactics or
  • Authentic branding.

Copycat tactics go through the motions based on checklists, and other “color-by-number” solutions whereas authentic branding has understanding as its foundation.

To have a voice that’s real, you need authenticity and the foundation of that is originality which is made possible only by insight.

And when you have that real comprehension, you have something that’s priceless: judgment.

authentic branding is legitimate

One Minute Wednesdays: The Ultimate Weekly Community Tool

With this episode 43, a lot of episodes have been released with a mind-bending amount of valuable material, all in around 60 seconds.

Check out the full playlist (and any episodes you missed) here.

One Minute Wednesday Ability to Pivot

 

Related articles:

LinkedIn’s Secret: Human Minds, Anteaters, and the $821 Million Startup
How To Be Great — The Vital Mindset of Winning Brands
Tom Cruise, Top Gun’s $150 Million Opener: A Lesson in Rising Above the Noise
If You Think Your Brand Sucks, You’re Making One of These 5 Mistakes
Contact David Brier

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    For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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