“David Brier is brilliant with branding.”

Daymond John, CEO of FUBU, branding expert, investor and star on Shark Tank

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as seen on fast company

THE SOCIAL MEDIA TRAP

This site
features the
design work, ideas
and writings of
DAVID BRIER
Fast Company
expert blogger,
award-winning
brand identity
designer and
strategist.

Social media won't save your brand if you have nothing to connect with. This was the core message in my Fast Company blog entitled, "Without the Right Message, Twitter is No Better Than Your Fax Machine." The message resonated with branding professionals, journalists and business owners alike getting retweeted over 1,300 times and getting onto LinkedIn Today's coveted front page addressing the most overlooked error businesses make when jumping on the social media bandwagon....MORE>>>

New Video Reveals the Magic of Branding in 2 Minutes

For a subject like branding, I didn’t see this coming. I certainly didn’t see this going viral (though I secretly hoped it would, like anybody who buys a lottery ticket hopes their ticket is the winning one). Yet, in 23 days after being uploaded to YouTube, this video was: Featured on DesignTaxi (“Minimalist Video Offers…

How I Saved a Client (and Their Brand) $4.5 million

In the last 10 days, one client approved and aired a very smart “Super Bowl” ad and got covered by Forbes and Huffington Post. Here’s what I learned along the way and the 3 very important branding lessons every brand should know. Here’s the play-by-play: It was Sunday night, one week before the Super Bowl.…

The 3 Most Powerful Words Every Brand Needs

3 Most Powerful words in Branding

In life (as distinct from branding), the three most used and most powerful words are, “I love you.” Together, they are definitive. Unambiguous. Powerful. (These three words, like The Beatles, are most effective when united.) So what about your brand? Do clients feel that strongly about your brand? Or is it a little diluted, falling…

How a NYC Photographer Elevated his Brand

A NYC Photographer Masters Brand Elevation Erick “Hercules” Urgiles is a NY-based photographer who has worked with such diverse clients as music legend Johnny Mathis to Mercedes Benz to songwriter Jason Mraz. Breaking up his work assignments, Erick has had a fascination with gravity, more factually, defying gravity as part of a series of photos…

How to End 2015 with a Splash (video): How This Water Brand Did It Right

2014 (setting 2015 up for crushing it) was a remarkable year with many milestones (last week, I sent out “My Holiday Elfie” which if you missed, you can check out here). 2015 Highlights It was a year when Forbes.com did an interview on me about the two types of brands (a book is being worked…

And in the End… Happy New Year

Happy New Year 2015_550

“And in the end, the love you take is equal to the love you make….” What could one do to follow “My Holiday Elfie”? The Fab Four and Abbey Road. The ultimate inspiration. Happy New Year. Abbey Road photo credit: Claudio Divizia / Shutterstock.com

My Holiday “Elfie” (The Selfie Reinvented)

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A selfie? That’s so 2014… now, it’s the Elfie. I wanted to do something a bit more personal for this year and had a shot taken in the nerve center of DBD International where so much happens. This shot captured the spirit but calling it a selfie was so… wrong. So, I decided it was…