Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
My most explosive Fast Company post which covered the topic of Social Media started with this: “When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea. "Every once in while, a certain business mania surfaces. As you saw in the video above, history is ...
Exceptional brands aren't born, they're made. Let me explain. “The best way to be missed when you're gone is to stand for something when you're here.” “Quit or be exceptional. Average is for losers.” “Sure, ideas that spread win. But ideas that don’t get spoken always fail.” The above quotes by Seth Godin are a few of my favorites. Seth has a knack for summarizing important human ...
“Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves.” Steve Jobs, Founder of Apple What you're about to read features 23 world-class entrepreneurs. At least 4 of them are billionaires. At least 8 of them are NY Times Bestselling authors. Collectively, they have over 23 million Twitter followers. And they ...
“The one who follows the crowd will usually go no further than the crowd. The one who walks alone is likely to find himself in places no one has ever been before.” Albert Einstein Authenticity. It’s best when it’s real. When reorienting a brand and clarifying their core reason for being, companies are too often satisfied with a shallow exploration, settling on empty cliches when they should ...
"The greatest enemy of knowledge is not ignorance but the illusion of knowledge." Stephen Hawking Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death? Some companies think it's how deep one's pockets are. But Microsoft, with its deep pockets, has proven time and again that this isn't true (their Zune MP3 being one of the most notable). ...
Companies will at some point come to that milestone known as "the rebrand." For some, it happens early on once they've discovered who they really are while with others, it occurs after many years of having grown (or outgrown) their brand. Then and Now You'll discover that some brands go along an evolutionary track that one could basically follow. (Personally, I am not a fan of the current Pepsi ...
“A smart person will give you smart answers, but a wise person will ask you smart questions.” — seen on the Web In business and in life, the one who asks the smarter question wins. Whether you’re assessing a product pitch on Shark Tank, reviewing an investment opportunity with Warren Buffett, reinventing an old classic…
Finally, a video (shown below) that answers that age-old question, “How is Design Like Underwear?” Good design and branding (as well as social media and user experiences) do their job best when they fulfill their roles without calling attention to themselves, just like good underwear. Not Too Tight. Not Too Loose. Answer these questions: Ever…
Sir Richard Branson is someone who knows a thing or two about elevating a brand and rising above the noise. In his own words, he wrote, “The key to generating loyalty and rising above the general noise seems to be all about creating an authentic voice.” Brand Elevation and Rising Above the Noise There are…
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