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Our branding and strategic design solutions have been featured in
THE SOCIAL MEDIA TRAP
features the
design work, ideas
and writings of
DAVID BRIER
Fast Company
expert blogger,
award-winning
brand identity
designer and
strategist.
Social media won't save your brand if you have nothing to connect with. This was the core message in my Fast Company blog entitled, "Without the Right Message, Twitter is No Better Than Your Fax Machine." The message resonated with branding professionals, journalists and business owners alike getting retweeted over 1,300 times and getting onto LinkedIn Today's coveted front page addressing the most overlooked error businesses make when jumping on the social media bandwagon....MORE>>>
The Impossible Brand Formula (New Slideshare Presentation)
After being alerted this morning by Slideshare that my presentations have collectively been viewed over 459,000 times (with two more of those nearing the remarkable 100,000 landmark), I decided to do a celebratory dance in the form of a new Slideshare presentation. I took one of the most popular posts on Rising Above The Noise MORE>>>
Is Your Business Using the (Ethical) Science of Persuasion?
James Bond. Ferris Bueller. ET. They all had a certain type of persuasion and influence. Persuasion. Even though it’s not a 4-letter word, people have strong opinions about it. Used well, it defines the skill of someone who rapidly engages others, gains near-instantaneous adoption of ideas and seems to get faster support when needed than MORE>>>
Twitter’s Counter-offensive to Facebook’s New Look
It’s Facebook’s first refresh in years. They modified their logo! What does it mean for the jolly blue giant? And is Twitter taking this lying down? Facebook Facing Off? For those not yet exposed to this, here is what was just launched: I know. Pretty mind-blowing. I had to take a walk to calm down MORE>>>
“Honey, I Shrunk the Brand…”
What do espresso, author Tim Ferriss (of #1 New York Times, Wall Street Journal, and BusinessWeek bestseller, The 4-Hour Workweek), Greek yogurt category leader Chobani, energy drinks and Twiggy have in common? And how can this help your brand kick ass in today’s insane marketplace? The answer is in today’s Fast Company post, where I MORE>>>
The Shorty Awards Picks a Winner in Branding
“Shorty voters are 26 times more influential than the average Twitter user.” Whoa. The Shorty Awards, now in its 5th year, recently recognized the companies, people and the occasional puppet that have created the most engaging content for social media on April 8th in New York City. Even Ricky Gervais, not known for his holding MORE>>>
The Power of Words, Part 6
Inspiring others to action. Selling. Persuading. Breaking down walls. Converting. Results that words can (and should) achieve. This series, “The Power of Words,” started out as a one-off inspired by my ongoing love affair with words, language and their power to change the minds of people through new understandings. I also care (a lot) about MORE>>>
With YouTube Closing Down, Who Will Win Its 8-Year Competition?
Being the #1 channel for branding and defying gravity, I was so honored to get the call from YouTube advising me about YouTube closing down. I woke up this morning to this message on my cell phone, “David, being one of our most esteemed video creators, we wanted you to hear it from us first, MORE>>>
Chocolate Sauce on a Balmy Night in a Dimly Lit Cafe
A tale of 2 letters and 4 plates and what can happen when nobody is looking. I love friends. I love chocolate. I love lettering. So, last weekend, with a dear friend of mine (whose initials are MB), I went for an after-event snack. Chocolate Abandon Naively, the waiters left on the table some caramel MORE>>>
92,677 Views in 2 Weeks? Some Social Media Facts You Need to Know.
In September 2012, I noticed something: One of my presentations on Slideshare was reaching mid-5-figures in views. By the end of the year, I was starting to get a “social media contact buzz” as it was getting into the higher 5-figures in views. So in early February of this year, I figured I would put MORE>>>
A Brand is Like Shampoo (for Anyone with a YouTube Channel)
As many of you know, I see things differently. Like when I wrote my Fast Company post proving how “Design is Like Underwear.” (See the video here). And while I was minding my own business, along comes YouTube with new channel options. In short, I went crazy. YouTube Madness So, I made a new header MORE>>>
Is Social Media The Great Pretender? (Video on Rules of Engagement)
I think we all need a pep talk (thank you Kid President). Social media has become one of the most abused channels of communication currently out there. Partly because everyone and their mother-in-law can post anything anywhere, for whatever reason. Another key reason is, people simply post anything with no quality check, or without any MORE>>>
A Simpler Process
David Brier on Branding
New Work
