“David Brier is brilliant with branding.”

Daymond John, CEO of FUBU, branding expert, investor and star on Shark Tank

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Social media won't save your brand if you have nothing to connect with. This was the core message in my Fast Company blog entitled, "Without the Right Message, Twitter is No Better Than Your Fax Machine." The message resonated with branding professionals, journalists and business owners alike getting retweeted over 1,300 times and getting onto LinkedIn Today's coveted front page addressing the most overlooked error businesses make when jumping on the social media bandwagon....MORE>>>

How to Find Your Brand’s Untold Story: A Case Study

“The one who follows the crowd will usually go no further than the crowd. The one who walks alone is likely to find himself in places no one has ever been before.” Albert Einstein Authenticity. It’s best when it’s real. When reorienting a brand and clarifying their core reason for being, companies are too often…

10 Steps to Create a Killer Brand (from Instagram)

David Brier on Instagram

OK, I was late to the party. I didn’t start an Instagram account until August if I remember correctly, maybe even as late as October. It is there I share all things branding, food, coffee and chocolate. I try to keep it inspired. Having attracted almost 6,000 followers in that time, what I post seems…

How a Global Brand Restores Its Culture in 3 Minutes

Like Passion Itself

It was an innocent email I received. The email stated they’d seen my “What is Innovation” post and video on Fast Company and needed something equally inspiring for their staff. The company? The global leader in luxury skincare: La Prairie from Zurich, Switzerland, with 14 affiliates and represented in more than 90 countries worldwide. As…

New Video Reveals the Magic of Branding in 2 Minutes

For a subject like branding, I didn’t see this coming. I certainly didn’t see this going viral (though I secretly hoped it would, like anybody who buys a lottery ticket hopes their ticket is the winning one). Yet, in 23 days after being uploaded to YouTube, this video was: Featured on DesignTaxi (“Minimalist Video Offers…

How I Saved a Client (and Their Brand) $4.5 million

In the last 10 days, one client approved and aired a very smart “Super Bowl” ad and got covered by Forbes and Huffington Post. Here’s what I learned along the way and the 3 very important branding lessons every brand should know. Here’s the play-by-play: It was Sunday night, one week before the Super Bowl.…

The 3 Most Powerful Words Every Brand Needs

3 Most Powerful words in Branding

In life (as distinct from branding), the three most used and most powerful words are, “I love you.” Together, they are definitive. Unambiguous. Powerful. (These three words, like The Beatles, are most effective when united.) So what about your brand? Do clients feel that strongly about your brand? Or is it a little diluted, falling…

How a NYC Photographer Elevated his Brand

A NYC Photographer Masters Brand Elevation Erick “Hercules” Urgiles is a NY-based photographer who has worked with such diverse clients as music legend Johnny Mathis to Mercedes Benz to songwriter Jason Mraz. Breaking up his work assignments, Erick has had a fascination with gravity, more factually, defying gravity as part of a series of photos…