"David Brier is brilliant with branding." Daymond John

INSIGHTS ON BUILDING A POWERHOUSE BRAND

The Branding Mistake Even Smart People Make

Video of David Brier TV Interview on 3 Phases of Branding

Smart business people are great to have on your side to help isolate and eliminate fundamental branding mistakes. Why else do you think business line up and volunteer to swim in the potentially scathing and sometimes brutal Shark Tank? It's to get h-e-l-p from people who k-n-o-w. Here are some facts: Some tools strengthen a brand. Some give a brand a better design and ...

Read More »

Content Marketing Strategy — Why Mom’s Not The Best Choice

Social Content Strategy 101

Content Marketing. A modern marketing term almost as popular as Social Media (and we see the trouble many companies got into over that). Then, there's the other big word: Strategy. Longer term, bigger picture solutions versus the day-to-day tactical actions taken by companies to achieve short-term goals (e.g., drive sales) and handle more immediate issues. After Content Marketing, Then ...

Read More »

How To Rebrand: 19 Questions To Ask Before You Start

Pepsi's evolution of a brand

Companies will at some point come to that milestone known as "the rebrand." For some, it happens early on once they've discovered who they really are while with others, it occurs after many years of having grown (or outgrown) their brand. Then and Now You'll discover that some brands go along an evolutionary track that one could basically follow. (Personally, I am not a fan of the current Pepsi ...

Read More »

3 Questions Every Brand Must Answer

Brand Leadership

"The greatest enemy of knowledge is not ignorance but the illusion of knowledge." Stephen Hawking Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death? Some companies think it's how deep one's pockets are. But Microsoft, with its deep pockets, has proven time and again that this isn't true (their Zune MP3 being one of the most notable). ...

Read More »

5 Ways to Create a Brand Anybody Will Give a Sh*t About

5 Ways to Create a Brand People Give a Sh*t About

When I was asked to speak at the American Marketing Association 2 years ago, I decided (following the live presentation) to share my presentation online. That was over 75,000 views ago (nearly doubling in views since that blog post was written less than 4 months ago). I decided it was time to do another one, answering the question, "Why is it so hard for so many businesses to create a brand ...

Read More »

More Posts from this Category

IF YOU’RE SERIOUS ABOUT BRANDING…

How Good Design is Like Underwear: It Supports Without Constricting

Branding_Design-is-Like-Underwear-550

Finally, a video (shown below) that answers that age-old question, “How is Design Like Underwear?” Good design and branding (as well as social media and user experiences) do their job best when they fulfill their roles without calling attention to themselves, just like good underwear. Not Too Tight. Not Too Loose. Answer these questions: Ever…

Read More »

Which of These 9 Misfires is Holding Your Brand Down?

Woman suffering from the wrong branding decision

Sir Richard Branson is someone who knows a thing or two about elevating a brand and rising above the noise. In his own words, he wrote, “The key to generating loyalty and rising above the general noise seems to be all about creating an authentic voice.” Brand Elevation and Rising Above the Noise There are…

Read More »