“David Brier is brilliant with branding.”

Daymond John, CEO of FUBU, branding expert, investor and star on Shark Tank

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THE SOCIAL MEDIA TRAP

This site
features the
design work, ideas
and writings of
DAVID BRIER
Fast Company
expert blogger,
award-winning
brand identity
designer and
strategist.

Social media won't save your brand if you have nothing to connect with. This was the core message in my Fast Company blog entitled, "Without the Right Message, Twitter is No Better Than Your Fax Machine." The message resonated with branding professionals, journalists and business owners alike getting retweeted over 1,300 times and getting onto LinkedIn Today's coveted front page addressing the most overlooked error businesses make when jumping on the social media bandwagon....MORE>>>

The Power of Words: Part 11 (Mexican Coke)

Mexican Coke for Sale

When they said, “See the guy in the back,” I wondered what the hell I had just gotten myself into…. A Little Coke Goes a Long Way Minding my own business, I was innocently walking down the street yesterday morning when I saw the above sign. I immediately popped out my iPhone and shot this MORE>>>

At 1:53, this Mad Men star says what every client should know before hiring a branding expert

Mad Men Finale

At 1:59, Peggy Olson of Mad Men rewrote the game: “If you can’t tell the difference between which part’s the idea and which part’s the execution of the idea, you’re of no use to me.” While Mad Men, in its final season, is keeping fans on the edge of their seats, no character has seen MORE>>>

Branding is Like Teenage Sex (a @Slideshare Exclusive), Part II

Witness the emotional meltdown this guy experienced after witnessing this latest Slideshare presentation. The response on Slideshare and the Twitterverse to this newest post has been incredibly wild, going from “gross headline” to “best title of the year.” In just 24 hours, over 6,000 people gobbled up this newest presentation tweeting all variety of comments MORE>>>

6 Ways Branding is Like Teenage Sex (a Slideshare Exclusive)

Some periods of life are better than others. As good as Hollywood makes teenage life look, those of us who survived it know that it’s hyped up much more than it actually is. So, in light of that, I created this new Slideshare presentation on branding from the viewpoint of someone who’s been there and MORE>>>

Dear Copyblogger, This One’s For You

Copyblogger SEO

Through bloodshot and bleary eyes, he muttered, “Whoa dude. This is g-o-o-d stuff…” I’ll explain. We’re Just a Rock ‘n Roll Brand Being a subscriber to Copyblogger, I look forward to the articles they publish which are often insightful and thought-provoking. I am (and have been) a fan of Demian Farnworth since before he became MORE>>>

How Did This Rebranding Catapult Sales 900% in 24 Months?

“My doctor told me I had to stop throwing intimate dinners for four unless there are three other people.” Orson Welles “Cookie cutters are for baking, not branding.” Yours truly Food’s About Passion. So is Branding. In the below video, I unveil how I took a small company in Napa Valley producing a “traditional product” MORE>>>

The Oscars: Timing, Branding and The YouTube Star

The Oscars and Branding

The Oscars is a fascinating study in branding. It is highly viewed worldwide (somewhere between 42 million viewers and 1 billion viewers, depending on who you listen to). Highly criticized (put under the microscope like few annual TV events). And highly leveraged by brands everywhere (one report put the gift bag that each attendee receives MORE>>>