“David Brier is brilliant with branding.”

Daymond John, CEO of FUBU, branding expert, investor and star on Shark Tank

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as seen on fast company

THE SOCIAL MEDIA TRAP

This site
features the
design work, ideas
and writings of
DAVID BRIER
Fast Company
expert blogger,
award-winning
brand identity
designer and
strategist.

Social media won't save your brand if you have nothing to connect with. This was the core message in my Fast Company blog entitled, "Without the Right Message, Twitter is No Better Than Your Fax Machine." The message resonated with branding professionals, journalists and business owners alike getting retweeted over 1,300 times and getting onto LinkedIn Today's coveted front page addressing the most overlooked error businesses make when jumping on the social media bandwagon....MORE>>>

4 Videos That Changed My Life

“I dream for a living. Once a month the sky falls on my head, I come to, and I see another movie I want to make.” Steven Spielberg This year has been dramatic. I’ll explain. Video Confessions I am by trade and practice a branding professional, specializing in the design and strategy side of the […]

The Naked Truth: The Branding Lesson Kim Kardashian Didn’t Learn

Kim Kardashian. Her name alone conjures up images of very inflated portions of the female anatomy, something that became yet one more Internet phenomena recently with the PAPER magazine and Kim’s nudity. Kim, Leaving Something to the Imagination is an Art I am all for playing with the imagination of the shopper. But it takes […]

A Most Powerful Tool Your Brand Might Not Be Using

Signs of the Times Bakery

Your best branding tool might be staring you in the face, and if it’s not, it’s costing you (big time) business, sales and phenomenal growth. There is one tool in your brand’s arsenal that will work harder, last longer and be seen more than any other component in your brand’s history and evolution. It’s one […]

The Best Sign to Post on Your Business’ Bathroom Wall

“Storytelling is the game. It’s what we all do. It’s why Nike is Nike, it’s why Apple is Apple, it’s why Walt Disney built Disney World and it’s why Vince McMahon makes a billion dollars.” Gary Vaynerchuk, VaynerMedia Thinking of best business practices, the original title for this post was “How to Effectively Wash Away […]

Why I was Chosen Instead of Gary Vaynerchuk [Video Proof]

For those unfamiliar, Gary Vaynerchuk is a New York Times best-selling author, a serial entrepreneur and a wonderfully entertaining, insightful and expletive-infused public speaker. If that weren’t enough, he said this: “All your ideas may be solid or even good… But you have to actually EXECUTE on them for them to matter.” If that weren’t […]

This Last Step That Helps Brands Go Insanely Viral

Branding and Package Design

“90% of branding that is not effective suffers from one of three problems, and nearly 100% of brands miss this last step of branding.” Very simply, brands should, and deserve to, grow. Going Viral in Real Life: A 300% Jump in Sales is Hard to Ignore I first noticed a pattern when I’d completed the […]

Anatomy of a Winning Package Design

Yummy Yummy in my Tummy

“Don’t wreck a sublime chocolate experience by feeling guilty. Chocolate isn’t like premarital sex. It will not make you pregnant. And it always feels good.” ― Lora Brody “In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains of the sofa. But to me, nothing could be further from […]