Award-winning branding, rebranding and package design

How brands outshine, outlast and outperform their competition

  • Home
  • Start Here
    • About David Brier
    • In The Press
    • Speaking
    • The #1 Alexa Skill on Branding and Rebranding
  • Branding
    • Branding Articles and Portfolio
  • Videos
  • FREE EBOOK – DOWNLOAD YOUR COPY NOW
  • Contact
  • Blog

Ch-ch-ch-ch-changes (A Cure for Shiny Object Syndrome)

Shiny Object Syndrome — the cure

If you have a business today, you’ve experienced “shiny object syndrome.”

One site defines it this way:

“a disease of distraction, and it affects entrepreneurs specifically because of the qualities that make them unique. … It’s called shiny object syndrome because it’s the entrepreneurial equivalent of a small child chasing after shiny objects.”

shiny object syndrome in a galaxy far far away...

Focus. Yeah, I’m Talking To You.

There’s one thing that’s timeless that will help prevent you from being tempted by the latest “solution du jour.”

Imagine this scene in a sci-fi movie:

“Oh great master, will I ever feel complete?”

“Oh, you NEVER will young seeker…”

WTF!? That’s not how any of these soul-searching Hollywood sci-fi scripts end. (That would be worse than eternal teenage hormonal imbalance… and the accompanying zits!).

There’s always a way. It’s our DESTINY to find a way.

Shiny Object Syndrome 101: “How do I keep up with all the ch-ch-ch-ch-ch-changes?” (Thank you, David Bowie.)

Ever felt like one of those cats on YouTube hypnotically chasing the bouncing light on the wall? 

What about that new LinkedIn algorithm? 

Or the latest WordPress plug-in?

Or that must-have funnel hack?

The pace is insane, unless you know one thing that controls your destiny.

(And trust me, your destiny was never meant to be: “driven insane by an ever-accelerating rate of NEW SHINY THINGS that all of a sudden make your existence incomplete [unless you download or update them right now]!”)

I ANSWER THIS in today’s One Minute Wednesday.

Watch it, you hero you. It’s your destiny we’re talking about here.

Don’t know how to differentiate and avoid the dreaded withdrawals by eliminating your “Shiny Object Syndrome” habit from your life? Afraid you’ll be missing out?

Well, realize, you’re one click away from:

  • a legendary creator of brands. 
  • a slayer of the mundane. 
  • a liberator of awesome, and
  • a crusher of mediocrity.

Click when ready. Your destiny awaits.

 

Related articles:

From Idea to $100 Million Company in 6 Years: The CEO Behind It
Branding Genius: 800 Million YouTube Views in 12 months?
[Video] At the MoMA, Grabbed up Faster than Face-value Hamilton Tickets
Is This What You Need to Create a Brand Story Customers Actually Care About? (in 60 Seconds)

Filed Under: Brand Leadership, Branding Insights Tagged With: branding, David Brier, differentiation, interview, one minute wednesdays, video

Schedule An Appointment

Speak-with-David-Brier
« How To Become A Better Brand Leader in 60 Seconds
How To Be Great — The Vital Mindset of Winning Brands »

Search

What is Branding?

MAGIC OF BRANDING

“DAVID BRIER IS A BRANDING GENIUS” — GRANT CARDONE

David_Brier_WITH_GRANT_CARDONE

First Time? Click Here.

START-HERE-GRAPHIC

Branding, Rebranding & Other Entrepreneurial Strategies

  • Brand Development (5)
  • Brand Identity (6)
  • Brand Leadership (59)
  • Brand Strategy (38)
  • Branding (54)
  • Branding Blog (188)
  • Branding Case Studies (21)
  • Branding Insights (16)
  • Design (16)
  • Design Inspiration (5)
  • Inspiration for Growing Companies (26)
  • Leadership (34)
  • Logo Design (6)
  • Must-read List (11)
  • Package Design (4)
  • Podcasts (13)
  • Portfolio (81)
  • Power of Words (16)
  • Rebranding (31)
  • Seen on Fast Company (10)
  • Seen on Slideshare (6)
  • Social Media (36)
  • Storytelling (89)
  • Tourism Branding (1)
  • Uncategorized (Indecision at its Finest) (27)
  • What is Branding (7)

GET FREE UPDATES

BRANDING INSIGHTS DELIVERED RIGHT TO MY INBOX

I want to join the thousands of smarter businesses and brands that already receive free updates, case studies and smarter strategies to defy gravity and rise above the noise.
* indicates required
Email Format

What Does R.O.I. Really Mean For Your Brand?

David_Brier_on_Great_Branding

Brand Intervention Gallery

Before & After Brand Transformations

Before & After Examples

Package Design

Package Design

Brand Identity

2012-BRAND-IDENTITY-2

Tourism Branding

Tourism Branding

Technology Branding

Technology Branding

The Branding Book That Redefined the Rules — Now in Hardcover and epub format

Free eBook -Defying Gravity and Rising Above the NoiseThe definitive book on branding, "Defying Gravity and Rising Above the Noise" by David Brier is now available in hardcover as well as in ePub format readable in any browser or iPad. Get your copy here.

Testimonials

What Design Taxi Had to Say

"Brier goes through [with his free Lucky Brand ebook] the evolution of brands in the changing face of communication and seeks to answer three key questions: How to stand out; How to be noticed at all; and How to be thought of when it's time for your customer to buy.”
Design Taxi
Award-winning branding, rebranding and package design
2013-06-21T10:20:47-05:00
"Brier goes through [with his free Lucky Brand ebook] the evolution of brands in the changing face of communication and seeks to answer three key questions: How to stand out; How to be noticed at all; and How to be thought of when it's time for your customer to buy.” Design Taxi
https://www.risingabovethenoise.com/testimonials/design-taxi/

As seen in Forbes.com

“An award-winning brand specialist consulting small-to-medium sized companies and cities as well as a Fast Company expert blogger.”
Forbes.com
Award-winning branding, rebranding and package design
2013-06-21T10:07:32-05:00
“An award-winning brand specialist consulting small-to-medium sized companies and cities as well as a Fast Company expert blogger.” Forbes.com
https://www.risingabovethenoise.com/testimonials/forbes-com/

As Seen in Firmology

“David’s work has earned him over 320 industry awards and can be found everywhere and anywhere you look, from his expert blog on Fast Company to his #1 ranking YouTube channel. David may head a creative design agency, but I liken David to an entertainer at the top of his game.”
Firmology
Award-winning branding, rebranding and package design
2013-06-21T10:10:16-05:00
“David’s work has earned him over 320 industry awards and can be found everywhere and anywhere you look, from his expert blog on Fast Company to his #1 ranking YouTube channel. David may head a creative design agency, but I liken David to an entertainer at the top of his game.” Firmology
https://www.risingabovethenoise.com/testimonials/as-seen-in-firmology/

El Paso Chile Company

"DBD rocks. To express how good they are would require words they probably couldn't publish. I love DBD's work.”
P.K. - President, El Paso Chile Company
Award-winning branding, rebranding and package design
2013-06-21T10:11:10-05:00
"DBD rocks. To express how good they are would require words they probably couldn't publish. I love DBD's work.” P.K. - President, El Paso Chile Company
https://www.risingabovethenoise.com/testimonials/el-paso-chile-company/

One of the best branding minds and talents in business today

"The way David Brier worked with me and embraced my project, I see why he's considered one of the best branding minds and talents in business today.”
New York celebrity skin care expert, Joanna Vargas
Award-winning branding, rebranding and package design
2013-06-21T10:12:03-05:00
"The way David Brier worked with me and embraced my project, I see why he's considered one of the best branding minds and talents in business today.” New York celebrity skin care expert, Joanna Vargas
https://www.risingabovethenoise.com/testimonials/one-of-the-best-branding-minds-and-talents-in-business-today/
0
Award-winning branding, rebranding and package design

Ready to Defy Gravity?

For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

The secrets behind explosive growth

What to do when you're not Joe Rogan
Luxury Brand Success for Nimbl
Why Branding Matters to an Australian Company
the perfect brand extension
serving customers the right way
Rebranding a Company: Woof! Woof!

Subscribe to my Branding Insights email and get my Free E-Book on Branding


You Know You Want To...
Copyright © 2022 · COPYRIGHT DBD INTERNATIONAL, LTD. ALL RIGHTS RESERVED · Privacy Policy · Log in

...