If you have a business today, you’ve experienced “shiny object syndrome.”
One site defines it this way:
“a disease of distraction, and it affects entrepreneurs specifically because of the qualities that make them unique. … It’s called shiny object syndrome because it’s the entrepreneurial equivalent of a small child chasing after shiny objects.”
Focus. Yeah, I’m Talking To You.
There’s one thing that’s timeless that will help prevent you from being tempted by the latest “solution du jour.”
Imagine this scene in a sci-fi movie:
“Oh great master, will I ever feel complete?”
“Oh, you NEVER will young seeker…”
WTF!? That’s not how any of these soul-searching Hollywood sci-fi scripts end. (That would be worse than eternal teenage hormonal imbalance… and the accompanying zits!).
There’s always a way. It’s our DESTINY to find a way.
Shiny Object Syndrome 101: “How do I keep up with all the ch-ch-ch-ch-ch-changes?” (Thank you, David Bowie.)
Ever felt like one of those cats on YouTube hypnotically chasing the bouncing light on the wall?
What about that new LinkedIn algorithm?
Or the latest WordPress plug-in?
Or that must-have funnel hack?
The pace is insane, unless you know one thing that controls your destiny.
(And trust me, your destiny was never meant to be: “driven insane by an ever-accelerating rate of NEW SHINY THINGS that all of a sudden make your existence incomplete [unless you download or update them right now]!”)
I ANSWER THIS in today’s One Minute Wednesday.
Watch it, you hero you. It’s your destiny we’re talking about here.
Don’t know how to differentiate and avoid the dreaded withdrawals by eliminating your “Shiny Object Syndrome” habit from your life? Afraid you’ll be missing out?
Well, realize, you’re one click away from:
- a legendary creator of brands.
- a slayer of the mundane.
- a liberator of awesome, and
- a crusher of mediocrity.
Click when ready. Your destiny awaits.
